Tag: Recruitment Tips

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Six tips for attracting new clients to your recruitment website in 2021

By Peter Morrow   January 26, 2021  

When designing your recruitment website, your goal is ultimately to acquire quality candidates and quality clients. Talent begets talent, like a circle. With high-quality candidates on offer, high-quality businesses will come to you. With high-quality businesses on offer, high-quality candidates will be drawn to you.

Your role as a recruitment firm is to be the matchmaker, to create an effective and efficient system that benefits both client and candidate. Key to that is your digital marketing strategy, which will attract your audience to your firm. Your digital marketing strategy needs to showcase who you are, what you do, and what you can offer to your customers.

Here are six quick tips to supercharge your digital marketing strategy this year:

Use social media — especially LinkedIn!

It’s almost impossible to run a business these days without some social media presence. Around 45 million Britons are on social media — the question is, which platform? For recruitment firms, the first choice will always be LinkedIn. After all, it’s the professional network of social media — people looking to apply for jobs will be active on LinkedIn. Building a profile with regular activity will make your firm stand out.

How we can help: We can set up an automatic feed of jobs to your LinkedIn company page. Your consultants can use the sharing buttons on jobs, blogs and news to share content with their own profile pages. Candidates can apply or sign-in using their Linkedin details.

Pay attention to SEO

If nobody can find your job, nobody will apply for it. Consider the keywords you’ll use in the job advert you’re going to build for your client. With the right search engine optimisation, the chances of the right person applying for the job will increase.

How we can help: FXRecruiter will automate much of your SEO, using the keywords in your job titles, their locations and categories. You can also follow our blog for more help and advice — e.g. great SEO tips for your website, writing a great job description.

Optimise for Google for Jobs

Alongside tip number 2, making sure your job adverts are optimised for Google for Jobs will mean that the search engine will index your postings and automatically add them to relevant searches.

How we can help: FXRecruiter already integrates with Google for Jobs so provided your jobs are on your site, they should also appear on Google for Jobs.

Affiliates and testimonials

The best form of marketing is word-of-mouth — nothing beats genuine praise. However, waiting for your audience to start leaving reviews and feedback can take time. Collecting and showcasing (genuine) testimonials on your site is one method. But using affiliates — say, those who are already using your service — and encouraging them to refer other candidates or clients to you via rewards is an even more powerful way of encouraging audience growth. Be mindful of GDPR though, old style ‘refer a friend’ won’t cut it.

How we can help: By building an effective, stylish testimonials page. If you’re looking towards affiliate methods, FXRecruiter is entirely GDPR-compliant, with data security a priority, ensuring that any potential data issues will be covered.

Use content to position your brand

Providing your audience with something concrete that they can gain value from — a video, an article, an interview, or a podcast — gives you a twofold benefit. Not only does it drive hits to your site (especially when combined with effective SEO), it will also position you as an industry leader. Think about the regular publications you read — do you consider them to be thought leaders in your sector? They didn’t become experts overnight. They put the hard graft in to develop that position.

How we can help: In addition to our website design services, our award-winning creative team can provide you with the content and brand development to position yourself as a thought leader in your sector.

Build an email list

Encouraging your audience to sign up to your job alerts and email lists allows you to notify them of any exciting job opportunities that come up. Not only that, you can utilise a mailing list to highlight exciting new developments, your latest blog posts, or any other content that feels relevant to your audience.

 
How we can help: FXRecruiter provides easy, accessible, and data secure methods for building a segmented email list.
Our bespoke platform for designing and maintaining recruitment websites, FXRecruiter, is in an ideal position to help you win new clients in 2021. Find out more here.

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SEO tips for planning your recruitment website – how to build a sitemap

By Peter Morrow   January 12, 2021  

A website sitemap is critical to great recruitment website design. A sitemap is a file with a list of all the web pages accessible on your site, visible to both users and the crawler bots that search engines use to trawl and index site information.

Just as a map gives you directions to where you’re going, with an ‘X’ marking the destination, a sitemap does the same for a search engine, directing it to the available information on your site, and making it a simpler process to understand the details available on each page. The search engine can then begin to ‘learn’ how to index your site, before ranking it according to searcher intent. The bigger the site, the more useful a sitemap.

To give you an idea, here is an image of how a sitemap could be visualised.

So, how can you start conceptualising your website with a sitemap in mind to help with SEO?

 

1) Clarify the purpose of your website

What are you aiming to achieve, and who is your target audience? You’re almost certainly already doing this, whether through your use of content or through your business’s LinkedIn profile, pitching yourself and your company with a specific image in mind. But approaching this from the purpose of a sitemap will help outline your calls to action as a business, and the CTAs the search engine will focus on.

 

2) Crawler bot pace

A well-organised sitemap will be easier for a crawler bot to read through, speeding up your appearance on search engines. But it’s a win-win situation, as a good sitemap will make for a happier bot too, making it more likely to rank you highly. Reverse Delta will always send a text version of the sitemap to Google anyway as best practice.

 

3) Site architecture

As recruitment website design experts, we at Reverse Delta know how to craft an optimised site that will fulfil your needs. But a great sitemap helps us optimise your site’s architecture from the ground up, leading to a smoother experience overall for everyone.

 

4) Avoid unindexed pages

Unindexed pages put simply, are those that can’t be found by a search engine. There are legitimate reasons to create unindexed pages, but for your purposes this is unlikely. An HTML sitemap means that the crawler bots can index and search your entire site, leaving no stone unturned.

 

5) Strong internal linking

Don’t just link to pages from the menu; also use “signposts” (eg icons, buttons or text links) on other pages, and text links (bonus points for having your keywords here) so there are multiple routes to your content.

 

6) Have an XML sitemap too

Google (and other search engines) like these - they’re not really for humans. Your web people can help here. Make sure they include links to your jobs.

 

7) Identify room for improvement

A good sitemap won’t just improve what’s already great about your site and your brand. It can help you see where there might still be work to be done — a dead-end here, a content-scarce section there, unclear CTAs (Call To Action) over here. Having a map doesn’t just show you a direction — it can show you where not to go as well.

 

8) Spread the word

Too easy to just leave it hanging there. Now to tell the bots. Get your sitemap submitted to the obvious places. Google’s Search Console, sure, but don’t forget Bing’s power - it’s often built into the ‘default’ service on all Windows devices, so their console counts.

 

So if you’re thinking about building a website for your recruitment firm, why not spend a few minutes drawing out a likely sitemap and structuring how your site might look.

 

Feel free to get in touch with us to find out more about how we can help build your website here.

Harness technology to keep your recruitment business going

By Peter Morrow   March 13, 2020  

With the threat of self-isolation and restricted movement over the coming weeks, there is a considerable threat to a number of businesses and the global economy.

Over the past few weeks, many businesses have been making provisions to run their entire operation remotely so that people can minimise the risk of spreading infection and to protect their entire workforce from being out of action if an entire team contract COVID-19.

Speaking to our recruiter clients, we’re hearing that many roles are being pulled while the businesses are focusing on COVID-19. However, there are certain sectors that are likely to boom (namely healthcare and retail) as the country prepares to care for people struck down by the virus and to need extra resources to keep supplies going for the country.

There are a number of things that you can do as a recruiter to keep your business going during these difficult times and luckily, there is an abundance of technology that can help you to maintain a positive flow of candidates whilst reducing the need for physical contact.  Working away from your usual office doesn’t have to spell disaster for your business - in fact, in 1665 when the University of Cambridge was closed due to the Bubonic plague, so Sir Isaac Newton used the time to develop calculus and the theory of gravity.

If major scientific breakthroughs aren’t your thing, you might want to get your recruitment agency in great shape for when your clients are ready to hire again. Here’s how you can use your FXRecruiter website to do just that! 
Use video job ads to reach more candidates
Video job ads are increasingly popular and are proven to get more engagement, drive more candidates to your site and ultimately, convert registrations.

Take this time to create some brilliant video job ads for use on your website and social media. They’re quick and easy to do on your FXRecruiter website.

We recommend you upload your video job ad to ad-free video platform Vimeo. Unlike other video platforms, you won’t find your competitor’s adverts showing at the end of the video
To add your video job ad, copy the embed code and paste it into your job post.

Encourage candidates to register through the candidate portal
Many recruitment agencies like to meet every candidate for registration, however, you can get all the information that you need by asking your potential candidates to register through the candidate portal, removing the need for face to face meetings. And even better, the candidate can self-serve and use their own social media profiles to populate the information, removing the need for your team to input the information (which guarantees accuracy). Win all round!
Present brilliant candidate CVs to your clients via the Candidate Board
Many recruiters like to meet with the hiring manager to review the CVs of the applicants you’ve got for the role. But the brilliant functionality on the FXRecruiter Candidate Board means you can send over your best candidates via a branded campaign page. You can either do this for an active role that you’re working on or have it ready to go for when the business is ready to recruit again!

There’s a wealth of other technology options available in the market - check out Odro who provide video interviewing software for recruiters. Many solutions are cloud-based, so as long as you’ve got access to a decent wifi signal, you’ll be able to carry on recruiting or getting your recruitment agency in great shape for when businesses are ready to start recruiting again.

There’s also an opportunity to do some work on your CRM to make sure that all your data is GDPR compliant and you can re-look at your active and passive candidates. You never know, if many candidates are working remotely or in isolation, they may be more accessible via phone so you can do some great relationship building. And if the hiring managers are also based remotely, you’ll find it easier to get them to respond on email and phone - giving you a greater opportunity to find out more about their long-term strategy and hiring plans for the rest of 2020.

Reverse Delta has issued a statement to our customers to reassure them of our business continuity plans - you can take a look here.

If you have any questions about how you can maximise your FXRecruiter website to get more out of your team during a potential agency-closure, get in touch with by calling 08000 199 737 or emailing sales@reversedelta.com