Tag: mobile


Great blog post on designing for mobile

By Dave Haygarth   February 12, 2016  
We just wanted to share this insightful post from elsewhere on designing for a great mobile experience: "Fifteen years ago, undergoing a website redesign was a much more straightforward endeavor — you simply decided how your desktop experience would look, organized your content accordingly and built out the website. Unbelievably, some websites still lack a true mobile experience, whether that’s a separate website redesign altogether or a well-planned responsive design." >> Read the rest of the piece here It's only a short read, but here are a few key points: Make it responsive Simplify What works on desktop doesn’t always work on mobile Don't fear the scroll bar Test, and test again ...take mobile seriously - don't simply show a stripped down desktop version. It's a message that rings true here at Reverse Delta, where we've been banging the drum for responsive design and careful mobile layout for years now. In the recruitment sector we're now seeing over 50% of activity coming from some form of mobile or tablet device, so they're not users you can afford to ignore.  

Banging the mobile drum — is your website in tune?

By Steve Riley   July 3, 2015  
At the risk of banging an all-too familiar drum, we've just stumbled across some interesting data from the Indeed blog. You've heard us urging you to stay tuned to the growing trend towards mobile use before. It's a trend anyone in recruitment simply cannot afford to ignore. Even in 2014, Indeed reported that 50% of job searches were on mobile devices. This statistic almost exactly matches our own analysis of 100,000 website visits across dozens of our recruitment sites (Indeed boast around 140 million unique monthly visitors). But it goes beyond absolute numbers: "Employers who accept mobile applications receive twice as many quality applicants."  You get more and better candidates by designing for mobile. Competing for the best talent means reaching high quality candidates in a way that suits them ...even if this is 8pm Sunday night on their iPhone. So a great recruitment site needs to be: accessible slick touch-friendly fast to load fast to apply able to use CVs stored on the cloud ...a great user experience. If you were ever in doubt that you need to design and build a mobile-friendly or responsive site, stop doubting right now. Start planning for a new website.         Sources: blog.indeed.co.uk/2014/07/28/mobile-now-accounts-for-half-of-all-job-searches www.socialtalent.co/blog/mobile-job-search  

Mobilgeddon round-up

By Dave Haygarth   April 21, 2015  
So... today's the day.  Google gave warning a few months back and today it's hitting home - the day to set the web truly to mobile-mode. I woke up to it being discussed on the BBC Today programme business news (yes, I'm up and about at 6:15) and hearing from the horse's mouth about businesses how black-and-white online issues are was refreshing.  I do wish everyone grasped that. Having to convince people that their site needs to be mobile-friendly can sometimes be a hard chore. It's going to get easier though, and the wheat will be sifted from the chaff from today onwards.  Good luck to those who buried their heads in the sand. Here's a brief roundup from how the media's reporting Google's crucial changes today Sky News: Google Search Change Could Cause 'Mobilegeddon' Telegraph "Google Search overhaul could cause mobilgeddon Guardian: Google’s 'mobilegeddon' will shake up search results BBC: Does Google Search Change Equal Mobile-geddon?  

Google ‘Mobile-geddon’ is coming

By Dave Haygarth   April 14, 2015  
…and sooner than you think We don’t want to frighten you, but you should at least be concerned. Significant changes are coming on April 21st that WILL affect your search engine rankings. The cards will fall one of two ways. If you’re on the right side of the cut, congratulations - you’ll feature higher than some of your competitors. If not, your more agile competitors are about to get a boost at your expense. A couple of questions: Do you care about your Google rankings? Silly question, of course you do. Is your current website mobile friendly? And by that we mean one of two things — you have a separate mobile website, OR your main site is built using a responsive design (it displays equally happily on a desktop, laptop, tablet, tv, smartphone …or whatever else your visitors are using). If the answer to the second question is ‘No!’ you’re about take a tumble down the search engine rankings, very soon. Why is this? Because Google is about to make ‘mobile-friendly’ a critical indicator for rankings. Quite simply, you’ll need either a responsive design site or a mobile-specific site to stand any chance of a better ranking. Check for yourself But you don’t need to take our word for it. Pick a search, any search, here’s a sample set of results from Google telling you more: http://goo.gl/k3D2yL Why should you care? Why should you be concerned about how your website looks on mobiles and tablets? The short answer: because your visitors are using their mobiles to visit your site. And this is particularly true in recruitment, where potential candidates are avoiding the corporate network when looking at your site. The more stark answer is, ‘because Google says you HAVE to care’. How do I know if I my site is ok? Open your website in your favourite browser (Chrome, Safari, Firefox, IE, etc) and resize the window – make it as big as you can, make it tall and thin, make it short and fat, just fiddle with the size and shape. Does the site content resize and redraw elegantly so the content still makes sense? Look-up your site using your smartphone – does it look usable? Do the menus collapse down elegantly and still remain usable? If yes, you're ok with the latest Google changes. If no, think seriously if you can take the hit. We all want to be high in the search rankings and we’re all by now used to this taking a bit of effort. This time it may require a bit of investment too.   Find out more Talk to us if you want to know more about how these changes will affect your site. We'd be delighted to help. Call us on 08000 199 737 or get in touch here.   Useful resources http://validator.w3.org/mobile/ https://www.google.com/webmasters/tools/mobile-friendly/