Tag: Google


Is my site equipped for the latest Google algorithm update?

By Steve Riley   June 18, 2021  

These updates happen frequently and clients are sometimes spooked by news reports (often fueled by SEO agencies promoting their services). The inner workings of algorithm changes are a closely guarded secret but Google themselves will often give guidance on key changes (detailed changes can be inferred from changes in results pattern after the fact, but not normally before).

This update is a significant one, the first core update for over 6 months nearly. Google has stated the current update is a gradual rollout starting this month. We don’t expect to see much volatility or fluctuations in SERPs (Search Engine Results Pages) in the short term.

The update is centered around 'page experience' and includes three new metrics (often referred to as Core Web Vitals). These are visible in the site Search Console if you wanted to take a look, and cover things like page load and stability – 'usability' factors.

Our normal guidance is 'don't panic'. There should be nothing that you need to do yourself to the site immediately. We're keenly watching the updates but in terms of the site coding, the site should be equipped to handle any upcoming changes.
What should I do?
Keep feeding the site with quality content and jobs when you can. In terms of the details of the algorithm changes, none of us knows, focus on the things that you can control - content. The data is all exposed in terms of 'under the hood'. Ask yourself the question "if it wasn't my site, would there be enough there to keep me coming back?" If not, think about refreshing the content.

Google wrote a recent blog post alongside a core update to explain how and why it makes these changes to search. Google said it “receives billions of queries every day from countries around the world in 150 languages.” It has to improve to stay competitive and serve its user base. “Delivering great results at this type of scale and complexity requires many different systems, and we’re always looking for ways to improve these systems so we can display the most useful results possible.” Change is to be expected, rather than feared. If you're doing a good job, with a steady flow of news, jobs and opinion pieces, Google will normally recognise that.
What next?
As usual, we're keeping an eye on such roll outs. They're common, and whilst we're not resting on our laurels, we will be keen to see how any changes impact the wider web in general and our clients in particular. More here from the Google blog.

Get in touch with us to find out more about FXRecruiter here.


How can recruiters win from Brexit?

By Phil Heaton   July 20, 2016  
A guest blog this time from our Creative Director, Phil Heaton and a topical one. Phil has designed most of our top end sites and worked with our leading clients to define their brands and the messages they offer to clients and candidates. He knows recruiting. Phil asks: "Brecruitment. How will Brexit affect recruitment?" James Caan says Brexit’s hurting. Hiring decisions are on hold and all his recruitment firms are suffering. Is this the end of Britain’s ‘Jobs Miracle’? Or will a more can-do attitude carry the day? Here at Reverse Delta we’ve been supporting the growth of recruitment businesses since 2003. Together we weathered the bad times of 2008-12 and many of our early clients have gone from strength to strength. Some are now on their second or third generation of recruitment websites with us. It’s no great insight that in times of uncertainty the permanent market seizes up, with all the action in temp and contract placements. More useful: how to make the most of this? What definitely won’t change is that employer’s staffing demands will be increasingly fluid and eleventh hour. Finding and placing better quality candidates, more quickly, more effectively and more efficiently is the key to success. Being able to rapidly fill, filter and deploy a better talent pool means using web-based technology in four vital ways: 1. Attract talent Smarter jobs marketing. And reputation marketing too. As Google gets ever more ‘human’ with its algorithm – and web channels increasingly fragment – SEO tinkering yields dwindling returns. As do Jobs Boards; why pay out to boost their talent pool? By leveraging technology you can implement a more holistic and smarter jobs and content marketing strategy – to quickly enhance YOUR talent pool and YOUR reputation. 2. Engage talent Being attractive is one thing – being really engaging is something else. Your website has less than 3 seconds to make a winning first impression – anywhere, on any device. Cut to the chase quickly with relevant content (guess what, jobs mostly) that is easily found, smartly presented and gives a flavour of why you’re better. In short, your website has less than 3 seconds to answer the question: “Are they best for me?” 3. Convert talent to candidates You’ve shown them yours, now you need to know about them. Your website needs to work hard at this so you don’t have to. It should be encouraging interaction to build and update as complete a candidate profile as possible – in a friendly, easy, inviting way – and getting that information into your database pronto. The less time you need to spend on resourcing, the more you can profit from recruiting. 4. Retain the relationship We’re big on candidate retention. Keeping your talent pool close and exclusive is a no-brainer. But how many people in yours haven’t heard from you or been in touch in months? Years? It can be a fine line between staying in touch and stalking, but using tech right means you can keep being friendly in a meaningful, helpful and mutually rewarding manner. We know the UK’s recruitment sector. And we believe it can make a go of Brexit – not that it Caan’t.   To find out how our complete web know-how can help your recruitment business thrive, just get in touch with Phil Heaton or Dave Bancroft on: 08000 199 737

Google ‘Mobile-geddon’ is coming

By Dave Haygarth   April 14, 2015  
…and sooner than you think We don’t want to frighten you, but you should at least be concerned. Significant changes are coming on April 21st that WILL affect your search engine rankings. The cards will fall one of two ways. If you’re on the right side of the cut, congratulations - you’ll feature higher than some of your competitors. If not, your more agile competitors are about to get a boost at your expense. A couple of questions: Do you care about your Google rankings? Silly question, of course you do. Is your current website mobile friendly? And by that we mean one of two things — you have a separate mobile website, OR your main site is built using a responsive design (it displays equally happily on a desktop, laptop, tablet, tv, smartphone …or whatever else your visitors are using). If the answer to the second question is ‘No!’ you’re about take a tumble down the search engine rankings, very soon. Why is this? Because Google is about to make ‘mobile-friendly’ a critical indicator for rankings. Quite simply, you’ll need either a responsive design site or a mobile-specific site to stand any chance of a better ranking. Check for yourself But you don’t need to take our word for it. Pick a search, any search, here’s a sample set of results from Google telling you more: http://goo.gl/k3D2yL Why should you care? Why should you be concerned about how your website looks on mobiles and tablets? The short answer: because your visitors are using their mobiles to visit your site. And this is particularly true in recruitment, where potential candidates are avoiding the corporate network when looking at your site. The more stark answer is, ‘because Google says you HAVE to care’. How do I know if I my site is ok? Open your website in your favourite browser (Chrome, Safari, Firefox, IE, etc) and resize the window – make it as big as you can, make it tall and thin, make it short and fat, just fiddle with the size and shape. Does the site content resize and redraw elegantly so the content still makes sense? Look-up your site using your smartphone – does it look usable? Do the menus collapse down elegantly and still remain usable? If yes, you're ok with the latest Google changes. If no, think seriously if you can take the hit. We all want to be high in the search rankings and we’re all by now used to this taking a bit of effort. This time it may require a bit of investment too.   Find out more Talk to us if you want to know more about how these changes will affect your site. We'd be delighted to help. Call us on 08000 199 737 or get in touch here.   Useful resources http://validator.w3.org/mobile/ https://www.google.com/webmasters/tools/mobile-friendly/

There are no secrets: Content is everything

By Dave Haygarth   December 15, 2011  
I don't know how many times and in how many ways I need to say this, but Google is not here for you - the content-creator. It is here for the person performing the search. As soon as you grasp this you will see how easy ... and how hard, Google's job is. It's easy because it just needs to work out what content is relevant to the search that this person is making.  It's hard, because Google needs to pick its way through all the people who are trying to outsmart it with trickery or black hat techniques. We so often say that content is king and that the job of your website is to deliver and present that content in the kind of way the Google can understand. If you're obsessed about how Google  ranks you because of your URL content, your page load speed, your meta values, then ... okay - good luck to you.  But wouldn't this all be time better spent on focusing on creating better, more interesting, more valuable content for your website??  I really think so. Matt Cutts does, too. https://www.youtube.com/watch?v=0JD55e5h5JM 450 of the best quality PhD students employed by Google are persistently trying to make Googlebot smarter. Are you more clever than them?

Google Buzz – a powerful new move from the search giants

By Dave Haygarth   February 10, 2010  
Google Buzz is possibly the most long overdue movement from Google that one could imagine. People (myself included) spend a good deal of their time sitting looking email... increasingly more on web based mail clients. To add social networking / status updates / microblogging / call-it-what-you-will to the main hub of your online experience is at best, genius, or at worst, blaringly obvious. Still - that's the beneft of hindsight...

Google to index Twitter tweets

By Dave Haygarth   October 21, 2009  
Search giant Google has just announced on their blog they have reached a deal with Twitter to include Twitter tweets in search results. Given this new type of information and its value to search, we are very excited to announce that we have reached an agreement with Twitter to include their updates in our search results. We believe that our search results and user experience will greatly benefit from the inclusion of this up-to-the-minute data, and we look forward to having a product that showcases how tweets can make search better in the coming months. That way, the next time you search for something that can be aided by a real-time observation, say, snow conditions at your favorite ski resort, you’ll find tweets from other users who are there and sharing the latest and greatest information. This means a great deal for the online marketing industry in so many ways. "#Hashtags" that were once Twitter trends now have become very real to non Twitter users. What people have previously said about your brand on blogs and forums is now joined by the inexpliccably huge volume of tweets. Twitter's power is now vastly increased - and so is Google's, once more.

Google gets set to wave goodbye to Twitter

By Dave Haygarth   May 29, 2009  
With lots of inevtbable talk of Google's interest in buying Twitter recently, the recent announcement of Google Wave somehow caught me by surprise.  Google have for some time needed to get their hands on the likes of Facebook and Twitter and other such platforms, but Wave seems to be just the unique approach you'd expect from Google. A very thorough guide can be found here on the Mashable site. In Google's own words: A wave is equal parts conversation and document. People can communicate and work together with richly formatted text, photos, videos, maps, and more. A wave is shared. Any participant can reply anywhere in the message, edit the content and add participants at any point in the process. Then playback lets anyone rewind the wave to see who said what and when. Here's how it works: In Google Wave you create a wave and add people to it. Everyone on your wave can use richly formatted text, photos, gadgets, and even feeds from other sources on the web. They can insert a reply or edit the wave directly. It's concurrent rich-text editing, where you see on your screen nearly instantly what your fellow collaborators are typing in your wave. That means Google Wave is just as well suited for quick messages as for persistent content — it allows for both collaboration and communication. You can also use "playback" to rewind the wave and see how it evolved. If you have 1 hr 20 mins, you can find out much, much more by watching the video below So sign up to be alerted when it is launched here

The power of Google Local

By Dave Haygarth   March 12, 2009  
I'm tempted to think that this is down to someone putting all their eggs in one basket, but it's a very sad tale nevertheless. You'll have seen for some searches - predominantly ones involving a town name and a service - that Google Local listings have changed recently.  Google used to display three local results with a link to more, but their research told them that people weren't sure what those results were. When Google changed the display to showing ten local results recently,  and significantly changed the way they 'counted' local results, some people took a hit. And when your business model relies on more than 90% of your custom coming from Google searches, then things can turn very sour, very quickly.