Tag: Distinctive Content

Be distinctive with your content

By Peter Morrow   December 8, 2021  
Making your recruitment website content truly distinctive Distinctive design and unique content should be a core aim for every recruitment website. One of the questions we ask our clients is, ‘what makes your agency genuinely unique?’ Ask yourself this question, too – why should your clients and candidates choose you and not one of your competitors? It’s all about standing out from the crowd and making your business personality shine through. The first impression you make is crucial – users decide in seconds whether to stay on your website. You should grab their attention with exciting content. Quality content will make them want to stay for longer. Aim to be Distinctive!   How to be distinctive? The answer is in developing your brand identity. You should aim to make it distinct and unforgettable. Focus on your brand’s tone of voice, values and visuals. Firstly, your brand’s tone of voice is the primary influence on how your brand is perceived by your clients and other prospective businesses in the industry. We recommend that you aim to define a distinct and clear tone of voice across your recruitment website. However, take into consideration both your audience as well as your overall goal. Make sure that you remain consistent across all the pages on your website. Consistency will make your business appear credible and authoritative while building a stronger connection with your audience. Secondly, your brand’s core values are also the key to differentiating your business. Values represent what your company stands for. Explaining your business values will connect with your audience. They should be a part of everything that your business does. Portray them in visuals such as your logo and colour scheme. Make it yours. Lastly, Influencing SEO is another reason why your recruitment agency website should be distinct. Content directly impacts SEO. Moreover, search engines, such as Google, prefer unique content which identifies you from your competitors. For example, Google considers quality, relevance and uniqueness when ranking websites in search results. Google is interested in unique quality content because it sets you apart from everyone else.   Focus on who visits your website A top-notch recruitment website design should always strive to cover what we like to call the three Cs:  Clients – one of your primary aims is to draw in and convert new clients. Candidates – another of your main aims is to successfully attract new candidates to the excellent jobs you are working to fill for your clients! Consultants – every agency wants to expand, and attracting the right people to work for your business is the key to expansion. Show your current team in the best light so clients and candidates can put a name to the face. In conclusion, we recommend that you think about generating a solid marketing strategy for each of the 3 Cs. At Reverse Delta, we can help you with this, utilising our superior knowledge of creating best-in-class recruitment websites.   We provide creative services for recruitment agencies to translate their business vision into the online world. Let us support you in making your recruitment website truly distinct!   Get in touch today with one of our experts to discuss the broad range of our creative services. Find out all about how we can help you to grow your agency online. Contact Reverse Delta, or give us a call on 08000 199737.