Tag: design

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Why your recruitment agency needs a marketing strategy

By Peter Morrow   June 18, 2021  

To gain access to the best talent on the market, recruiters need to do more than just advertise on the major job boards. Recruiters need to market their agency to two groups: clients and candidates. With our tips on how to build a great marketing strategy, we help you gain a competitive advantage that rewards your bottom line. 
Identify your business goals 
What makes your agency unique? Your unique selling point (USP) needs to differentiate your agency from your competition but being different is not enough — you need to show how you are unique in an area your target audience cares about.

Knowing your USP is key to getting your marketing strategy right and it should focus on your messaging, branding, copywriting, and all other marketing decisions. Branding is a key component of your USP and Reverse Delta, a Recruitics company can help with your branding including your agency’s logo design. 
Create or update your recruitment website 
Your website should showcase your agency and explain to potential clients and potential candidates why they should use your services. Give users a flavour for your agency with a ‘meet the team’ page and make it easy for them to partner with you by including a ‘contact us’ page with up-to-date contact information. There is, of course, an important marketing and brand message to be delivered to existing clients and existing candidates. You have a voice with these groups, too. They came to you and there is a level of trust and belief in your team.  Keep it that way with regular content updates - to both audiences.

Your website also needs to provide an opportunity for clients to advertise jobs and more jobs means more candidates! You should also include content for candidates looking for their next role or career move and job pages with tailored content. Your job search function needs to include the ability to sort through positions by a number of categories, including salary and location.

Reverse Delta’s FXRecruiter recruitment website platform is designed to help you manage your content and make changes whenever you want. With this tool, you can avoid having to contact your website provider to make changes such as adding, deleting, or editing text, images, photos, or pages. 
Make connections 
In terms of marketing, social media is a great tool, and your website should include a blog and news function with the ability to share content directly to social media platforms such as LinkedIn and Facebook. Blogs not only help you drive traffic to your website but allow you an opportunity to show off your agency! You should also reconnect with any past business relationships to get the word out about your services as well as make use of networking events to build your contact book. 
Stand out with a Reverse Delta-designed recruitment website 
Reverse Delta’s end-to-end services can help your recruitment agency thrive. We specialise in recruitment websites and digital marketing and we can take care of all of your recruitment website needs — from branding to building you a high performance, mobile-first website with our FXRecruiter platform. We understand your website needs to be as unique as your business and our approach combines technology with the flexibility to build a website that meets your needs.

To find out more about our services or to get in touch, visit our website here.

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Simplify managing multiple brands with FXRecruiter

By Peter Morrow   May 17, 2021  

The modern recruitment industry values specialisation — an in-the-know recruiter who can look under the hood of a given industry and quickly spot the growth areas, target candidates with the right skills and connect them to clients looking to find the best talent out there.

But what if your recruitment business has multiple specialisations, each with its own website, branding and talent pools? Managing and collaborating across these multiple brands can be a costly and time-consuming process. Multiple website domains, each with its own host of add-ons. Multiple password logins, at least one of which you’ve misplaced in a drawer somewhere. Multiple responsibilities across the sites, many of which are duplicated.

FXRecruiter is the solution for those with multiple websites. Our all-in-one integrated recruitment platform for the modern recruitment company allows the scalability and flexibility you need to effectively run and manage multiple recruitment brands, each with its own specialists, each with its own pools of candidates.
A few key points as to how FXRecruiter can help:
1)  Multiple websites on a single content management system

Enjoy the benefits of being able to set up multiple websites, sorting them by specialism, sector, region or job title. Everything is connected to the same back-end system, simplifying your workflow. You can even limit users’ access rights, so the right people only get to see or manage the right content.

2)  Good for SEO

Specialist websites perform better on Google for their particular audiences, as the search engine’s algorithms can more readily parse what your site is ‘about’, and thus link you to the correct audiences.

3)  Cost-effective

Hosting multiple websites through one back-end is much cheaper than hosting multiple domains. ATS, CRM and Multi-poster integrations will be simpler to include, aiding cost-effectiveness.

4)  Domain hosting options

FXRecruiter allows you to choose whether to host multiple sites on sub-domains (site1.domain.com) or sub-folders (domain.com/site1). If you’re unsure as to what that means, it’s essentially the difference between your sites being treated as a number of branches emanating from the same root, or a cluster of trees sat nearby. Read more here.

5)  Security

FXRecruiter is exceptionally safe, and having a single, user-authenticated login will make sure your business remains safe.

6)  Shareability

FXRecruiter makes it easy to share content across multiple sites, whether that’s your scorching hot new blog, company news or a fantastic new job opening. That’s less time spent copy-pasting across multiple domains too — similar to how FXRecruiter can also automatically post your new jobs across multiple jobs sites. This also makes it easier to keep track of essential pages like the Contact Form, T&Cs, and so on.

On top of all this, FXRecruiter is continuously updated and improved upon for peak performance, with regular new features.

Bringing the FXRecruiter platform into your recruitment business gives you the opportunity to expand and push your brand (or brands) into new territories. Whether that’s a specialist sector you want to improve in or a region where you’d like to increase your industry-leading position, we can help you find the solutions.

Get in touch with us here.

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Looking for a more hands-on approach from your recruitment website provider?

By Peter Morrow   March 12, 2021  

Here at Reverse Delta, we prefer a consultative sales approach. In the simplest terms, we’re not interested in clocking up the numbers, making X amount of sales per week to hit Y amount of projects. Our approach is not to jump onto the next customer after the sale has been made, but to consult and work with you until the project has reached completion (and beyond).

As recruitment website designers since 2002, we believe that each project is a process of collaboration and creativity. A long-term partnership, rather than a transactional, production-line approach. Building a close relationship with our clients is the best way to realise quality in a long-term project and maintain long-lasting relationships. 
What does our approach entail?
Our personalised, consultative approach results in a closer, more hands-on working process based on customer insight and taking the time to ensure we know your business inside out. That ensures you’ll get the website you’re looking for, and in turn, an online presence that stands out amongst the very best.

Here’s what you can expect from our solution experts:

Precise analysis of what you need for your recruitment agency. Our experts have plentiful experience – they know how to help you hit your targets.
Solutions – you’ll have your choice of the features and services that are best placed to benefit you, with a focus on cooperation rather than the constant selling of add-ons and extras. That means these solutions will actually create long-term value for you. 
Advice – our solution experts will become trusted long-term advisors, on hand to share vital information when needed and help you make the right decisions. For us, it’s about providing the value of another perspective – not another box-check.

So what happens when you onboard with us?
When you decide to build your new recruitment website with us, you’ll be assigned a dedicated project manager and designer, who will stay “on the project” for at least four weeks after your go-live date.

That means you’ll have a right-hand man or woman on-call to enable your vision and direct the rest of the creative team assigned to your project. Our creative teams have the experience to design an attractive, optimised, and elegant website that drives traffic (and therefore business) to your site.

Expect questions from the team at this point – we are keen on understanding exactly what it is that makes your business tick and what separates you from your competition! We want to know your terms of success, what you need from your website and your online presence, and we will provide recommendations and possible alternatives. The more information we have to hand, the easier it is for us to realise your vision.

After the brief, the creative team will return with three homepage designs for you to mix and match at your pleasure until you arrive at the ideal final design for your website. We’re proud of our track record and we nearly always get this right-first-time – but following your feedback, there are no limitations on revisions prior to the final sign-off. The rest of your website will be designed in accordance with the templates and design choices prevalent on the homepage for consistency.

In the four weeks or so after go-live, your dedicated Project Manager will be on hand to make sure you are getting the most out of your new recruitment website and to answer any further questions you might have.

After this period, our solution expert will become your long-term account manager and point of contact. If you have new ideas, opportunities, or are looking to add new features or questions, the solution expert will be on hand to answer.

That’s a taste of our working process. But what about the tools of our trade? Take a look below:
Website technology
Our world-class website platform, FXRecruiter integrates both the front- and backend of your site, bringing everything into one easily manageable whole for you. We’ve been designing recruitment websites since 2002 - a time before Facebook, Twitter and YouTube (remember those days?) - during which the internet has changed drastically. The fact that we’re still standing and building industry-leading sites shows how much we’ve reinvested in our processes, refining and developing what works and discarding what doesn’t.
Services
We don’t just design websites. Our Creative Services team can help you with brand positioning and content, giving you the copy and materials to place you as the leading recruitment agency in your field. Our Digital Services team can also help you develop your marketing outreach, making sure that the right connections are being made to your site and that your social media presence is alive and thriving.
Long-term support
Of course, this goes hand-in-hand with our consultative approach, but we really believe in building a long-term support network for your business, answering questions and finding new solutions over time.

Many of our clients have returned to us multiple times over the years to update and redesign their websites. We can’t think of higher praise than that; after all, actions speak louder than words. You can count on us to stay in touch.

As an established company (closing in on our twentieth year in business), we often feel like the ‘best-kept secret’ in the recruitment sector. We achieved that longevity not through rapidly pursuing aggressive growth and a win-at-all-costs mentality, but a holistic, collaborative approach that ensures clients keep coming back to us when they want to refresh their online presence.

That’s why Reverse Delta is perfect for developing a new website (or refreshing an ageing design) for your growing recruitment business. None of our competitors can boast the same mixture of experience and cutting-edge technology, nor can they match our hands-on approach.

But don’t take our word for it. Why not get in touch today or call 08000 199 737?

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Mobile-first, mobile-last, mobile everything

By Dave Haygarth   November 12, 2020  

You don't need me to tell you that smartphones are becoming a bigger part of daily life for us all with almost every breath, Users of mobile phones reached 3 billion users worldwide back in 2019, with the figure - fairly predictably - set to climb over the next few years, with nearly 4 billion by the end of 2021. [source: Newzoo]

But your traditional perception of a web user interface designer  - sitting behind a very large Mac screen is probably pretty much bang on. The nature of user interface design is visually intensive and if someone's going to site 'pushing pixels around' all day, then they need a decent workstation.

But that leads to a problem.  And it extends far beyond the designer. Right down the chain of people involved in commissioning, prototyping, testing, designing, tweaking, coding ... we're pretty much all sat with comfortable large screens and that's why the idea of designing a website (or even just small parts of the user interface) has tended to err towards a desktop experience, and mobile experience - when it came along in the first part of the last decade - was 'bolted on'.  People had got into bad habits that with the growth of mobile usage, were on a course towards disaster.
The big G.
The course we're being steered on here, inevitably, is being spearheaded by Google.  They have numbers, algorithm, and what basically amounts to a bit of common sense. THEY know the deal.  THEY know that people use mobiles. So they introduced the 'mobile-first' concept - firstly as a ranking signal in 2015, then rolled out more publicly back in 2016.
So what does 'mobile-first' mean?
To us, it's a culture. We started to use different tools back in 2016.  We started to 'release' bespoke designs to some clients as 'mobile' but, soon had to back-pedal on that, as it confused the heck of some people who were checking the design - sat in their office - on that comfy chair and big screen!  Still, however, the concept rules. Our design team use tools that are based around mobile - and frameworks in the templating systems that stem from mobile.  (Think: big thumbs on small buttons, and all those kind of no-no things)

We proudly switched to Invision for user interface prototyping and concepts. At the time, it was a relative gamble, but worldwide, it proved a good horse to back, and is pretty much indispensable now.
Mobile-first: Not just about mobile
It's so much more about whether your site looks and feels good at people's fingertips. By making a site work well on small screens, the side-effect is to force us to make sites more accessibility-friendly. If a site works well on mobile, it is likely to work well on all devices.

Smaller screens also have a tendency to make you think about pushing important things to the top of a screen.  [Think: "sidebar"] - with limited display space, you have to really work out what is important and what is less so.

Your branding also had to evolve as we got onto smaller screens. Logos that move out of the way once you've seen them. Menus that only appear when you need them. Space is of a premium.

Take a look at the image below.

Mobile-first best practice design
Mmmm... burgers
One final thought. The good old burger menu. Contrary to popular belief, the hamburger menu actually originated way, way before smart phones. If any of you are old enough (like me!) to remember those state-of-the-art Xerox Star, the 'system' menu actually came from those.

... but there is something just so "right" about how some things just work on limited space. And the burger is one of them.

McDonald's even got one designed for them

On that note, I'm off for lunch.
Dave.

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Maximising your website for a fully inclusive user experience

By Peter Morrow   March 9, 2020  

The subject of inclusivity in recruitment has been around for a while and I think it’s here to stay (and so it should be). What should be the driving force behind this - is it because, in the current market, many sectors are seeing a real shortage of candidates? Or, as a society, should we all do a little bit more to make sure the 1 in 5 members of the working population* that have a disability are given the same opportunities to have a great career?

The disability employment gap (the gap between the number of disabled and non-disabled people in employment)* has remained at 30% for the last decade, but at Reverse Delta, we think that there are some great features that are already built into our FXRecruiter websites that will help you to improve your recruitment agency website experience for people with disabilities.  These statistics from the 2017 RIDI candidate survey of 200 disabled jobseekers showed:

75% of the disabled jobseekers surveyed find their condition has an impact on job hunting
54% find hurdles at multiple stages of the recruitment process
28% find online assessments challenging

What are the most common forms of disability that impact people’s ability to get a job?

Dyslexia and Dyspraxia
Visual impairments including colour blindness
Mobility and physical impairments
Autism and ADHD

(This list is a guide - it is not an exhaustive list.)
How can you design your website for accessibility? 
All FXRecruiter websites are designed with accessibility in mind. Our Design Director, Phil Heaton always focuses on the following aspects when designing websites for recruitment agencies:

Clarity and simplicity

Lots of clear space in between the content and the buttons and making sure that the contrast between the brand colours is sympathetic to people with visual impairments

Text size

We always optimise text size to suit people with visual impairments and would recommend that your text line length is a maximum of 15 words.

Button sizes

Making sure these are at the right size and displayed at appropriate places throughout the website

Open menus

Need to be easily navigable to make sure that the user gets a complete experience on the website

Page sections

The site needs to be designed so that all content is clear to view and easy for the user to get around.
How should you code a recruitment agency website for accessibility?
We code FXRecruiter websites so that screen-readers can make sense of it - and ordering items on the page. We try to minimise animations such as ‘intros’ and Parallax as these can cause reactions (nausea/seizures). Our CMS also allows you to use Alt text for images.

Other things that we try to avoid - jump scrolling and we minimise the use of animations.
What can you do to make sure your content supports the user's accessibility needs?
Always make sure that your content can be read by a browser/computer. Some useful things to avoid include PDFs (or make sure you provide a web-page alternative), image-based text, icons that do not include text descriptions and anything that might cause a seizure such as a video that flashes or an animation.

Not only is there a huge amount of opportunity for recruiters to access the disability market in times of candidate shortages, we simply feel that it’s important to create a level playing field so that everybody has the same opportunity to have a rewarding career. Reverse Delta will be working more with Recite Me, which is an assistive technology that supports recruiters with the online recruitment journey from discovery and attraction to application and onboarding.

*The stats are taken from We are Purple, an organisation dedicated to changing the conversation on disability by bringing disabled people and businesses together. Check out this brilliant article, which has more hints and tips about how you can improve your recruitment processes for people with disabilities. https://wearepurple.org.uk/creating-an-inclusive-and-accessible-recruitment-process/

For further reading, check out The WebAIM Million study which showed that almost 98% of 1 million website homepages failed to comply with Web Content Accessibility Guidelines (WCAG).

To find out more about Accessibility with an FXRecruiter website, contact our commercial director Peter Morrow on 08000 199737 or peter.morrow@reversedelta.com.