In conversations, I’m often asked by recruiters what makes a best-in-class recruitment website?
In a nutshell, the recruiter is thinking… “Deliver more, high-quality candidates and generate more client leads.” However, we need to flip the perspective to think like your clients and candidates.
They’re thinking… “What makes your agency the best choice?” in a busy marketplace.
At Reverse Delta we add value by working out what it is that sets you apart from your competitors. We listen and ask loads of questions, such as “what makes your agency special?”.
It’s not what you do – the jobs and clients you have, your sector expertise, global presence, years of experience… Others have those too. Or could get them.
It’s how you do it. Not structure, systems and processes, but what you’re like to work with: your approach, how you deal with candidates and clients. This can never be successfully copied.
It’s the experience you provide for candidates and clients that sets you apart. And this is what your bespoke, on-brand website should bring to life.
What makes a best-in-class recruitment website?
We will work with you to develop a compelling, powerful narrative theme that paints a picture of what you are like to work with. This is important for clients as reputation, experience, knowledge and expertise count. Beyond these, what tips the balance is your approach. Clients want to understand:
The way in which you go about business
How you will seek to understand their corporate aims, objectives and cultures to ensure best-fit hires
How you will represent and further their employer brand to candidates
What your culture is like, and what you will be like to deal with on a day-to-day basis.
This is important for candidates – beyond the jobs you have available and your reputation, high-quality candidates want to be sure that you will get to know them as an individual, not just a CV – that you’ll seek to understand:
What makes them tick, what drives and motivates them beyond remuneration and reward
What sort of workplace culture drives and makes them happy
Their unique longer-term career aspirations
And they want to get a sense of how you will seek to build trust and understanding with them.
As we know, candidates become clients and vice-versa. Both are seeking the same thing – a relationship carefully built and nurtured on understanding, trust, advice, emotional intelligence and effectiveness. You need to paint a picture of all this through your website content.
At Reverse Delta we believe the following mix makes a best-in-class recruitment website:
1) Creative Strategy
The foundation for success. Together, we need to develop a compelling, authentic theme before we build all of this…
2) Content & Design
It’s okay to show off! Because if you’re not clear about what makes you the best choice, how can anyone else?
The secret ‘sauce’ behind the scenes that gives you the edge. And with a roadmap that keeps your team ahead of the rest.
4) Customer Service
We’ve got your back! With proactive, can-do Tech Support, Creative Services and Account Management
We want to develop a long-term partnership with all our clients, with service at the heart of all the things we do. From the first contact and through everything we do.
Let us make your FXRecruiter recruitment website the hardest-working member of your team!
Get in contact today with one of our experts to discuss how we can help you build a best in class recruitment website. We have packages to suit all budgets and drive your competitive technological advantage over your competition in converting the best talent. reversedelta.com/contact or call 08000 199737.