Tag: Candidate Board

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Candidate board — showcase your quality candidates to clients.

By Peter Morrow   March 22, 2021  

Companies who have spent the last year in survival mode, having frozen hiring or even made redundancies, are now looking to start growing once more. If you’ve made it this far, then there’s undoubtedly a sense you can hold on just that little bit longer.

As leaders once more start to invest in their businesses, they will look to grow the workforce. We’re going to be entering a candidate-rich jobs-poor market, with plenty of great talent in the marketplace but few positions, as businesses are only just getting back into the swing of things.

Post COVID-19, there is an accepted view that unemployment will rise above 10% in the coming months. Advertised roles are attracting too many candidates and searching through excess applicants takes time. Even with applicant tracking software (ATS) to help you reach those ideal candidates quicker, you might still end up with a pile of candidate CVs simply too big to effectively assess for additional capability. That, in turn, extends the length of time it takes to recruit (and you’re going to want whatever time-saving advantages you can get).
Candidate Board presents the cream of your extensive candidate pool to clients.
Established agencies will have an extensive catalogue of potential candidates. Your ATS/CRM database offers an excellent opportunity to help your clients find an employee quickly.

An anonymous Candidate Board — which works like the reverse of your job board – is an excellent tool to have in your recruiter’s arsenal. Your clients will be able to search your candidates by keywords, sector, and location.

It allows your website to showcase candidate talent whilst your clients can sort through potential matches, narrowing down and selecting those that fulfil their requirements before approaching you to obtain more details about the candidate.

Better still, your clients may be able to identify a potential hire for a job that you don’t know about yet! Good business succession planning is an essential strategic task, but most clients won’t share this with their recruiter. Gain trust with a client by offering a service that allows them to see what potential hires are available.

 

Candidate Board gives you the ability to:

place excellent talent in front of your clients quicker
the opportunity to utilise spin-out campaigns
showcasing the best potential employees at a glance to an employer; by giving that employer the chance to go through the talent, you have on your books at their own pace. 
allows you to develop a rapport with the client
reduce time to hire as clients find their hires
invest in a real competitive advantage
increase your revenue and profitability

Use your Candidate Board as a Lead Generation Tool on your website:

showcase it to any visitor 
or place it behind a client portal and use it as an upsell and give access to only your paying or ‘VIP’ clients

Call to Actions (CTA) will ensure your website captures relevant details so your consultants can follow up, such as:

sign up for candidate alerts 
learn more
request more information
download candidate profile
clients can also sign up for email alerts of new candidates added meeting their requirements.

It doesn’t matter what field you’re recruiting in, from property to writing and the creative industries — a Candidate Board, gives your client more control whilst still leveraging your expertise in the market.

There is a consensus that recruitment is going to become very competitive after a challenging year. With thousands of new entrants in the market, all willing to under-cut established agencies. But what they won’t have to begin with is a pool of candidates to display to clients. You do. Now is the time to add a competitive advantage, such as the Candidate Board.

Our recruitment website development platform, FXRecruiter, can provide you with Candidate Board functionality online. Find out more here.

Harness technology to keep your recruitment business going

By Peter Morrow   March 13, 2020  

With the threat of self-isolation and restricted movement over the coming weeks, there is a considerable threat to a number of businesses and the global economy.

Over the past few weeks, many businesses have been making provisions to run their entire operation remotely so that people can minimise the risk of spreading infection and to protect their entire workforce from being out of action if an entire team contract COVID-19.

Speaking to our recruiter clients, we’re hearing that many roles are being pulled while the businesses are focusing on COVID-19. However, there are certain sectors that are likely to boom (namely healthcare and retail) as the country prepares to care for people struck down by the virus and to need extra resources to keep supplies going for the country.

There are a number of things that you can do as a recruiter to keep your business going during these difficult times and luckily, there is an abundance of technology that can help you to maintain a positive flow of candidates whilst reducing the need for physical contact.  Working away from your usual office doesn’t have to spell disaster for your business - in fact, in 1665 when the University of Cambridge was closed due to the Bubonic plague, so Sir Isaac Newton used the time to develop calculus and the theory of gravity.

If major scientific breakthroughs aren’t your thing, you might want to get your recruitment agency in great shape for when your clients are ready to hire again. Here’s how you can use your FXRecruiter website to do just that! 
Use video job ads to reach more candidates
Video job ads are increasingly popular and are proven to get more engagement, drive more candidates to your site and ultimately, convert registrations.

Take this time to create some brilliant video job ads for use on your website and social media. They’re quick and easy to do on your FXRecruiter website.

We recommend you upload your video job ad to ad-free video platform Vimeo. Unlike other video platforms, you won’t find your competitor’s adverts showing at the end of the video
To add your video job ad, copy the embed code and paste it into your job post.

Encourage candidates to register through the candidate portal
Many recruitment agencies like to meet every candidate for registration, however, you can get all the information that you need by asking your potential candidates to register through the candidate portal, removing the need for face to face meetings. And even better, the candidate can self-serve and use their own social media profiles to populate the information, removing the need for your team to input the information (which guarantees accuracy). Win all round!
Present brilliant candidate CVs to your clients via the Candidate Board
Many recruiters like to meet with the hiring manager to review the CVs of the applicants you’ve got for the role. But the brilliant functionality on the FXRecruiter Candidate Board means you can send over your best candidates via a branded campaign page. You can either do this for an active role that you’re working on or have it ready to go for when the business is ready to recruit again!

There’s a wealth of other technology options available in the market - check out Odro who provide video interviewing software for recruiters. Many solutions are cloud-based, so as long as you’ve got access to a decent wifi signal, you’ll be able to carry on recruiting or getting your recruitment agency in great shape for when businesses are ready to start recruiting again.

There’s also an opportunity to do some work on your CRM to make sure that all your data is GDPR compliant and you can re-look at your active and passive candidates. You never know, if many candidates are working remotely or in isolation, they may be more accessible via phone so you can do some great relationship building. And if the hiring managers are also based remotely, you’ll find it easier to get them to respond on email and phone - giving you a greater opportunity to find out more about their long-term strategy and hiring plans for the rest of 2020.

Reverse Delta has issued a statement to our customers to reassure them of our business continuity plans - you can take a look here.

If you have any questions about how you can maximise your FXRecruiter website to get more out of your team during a potential agency-closure, get in touch with by calling 08000 199 737 or emailing sales@reversedelta.com

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Why content marketing makes your sales process more effective

By Rachel Allen   March 9, 2020  

As SEO continues to evolve, it’s clear that content marketing is absolutely critical for any recruitment agency that wants to perform well on Google (which is basically everyone).  Content for your website is something that we talk about a lot at Reverse Delta and we’ve built the FXRecruiter platform to make sure that the “technical side” of SEO is all built in to the system (so that your keywords are optimised to drive your audience to your website). Content marketing is also a brilliant way to engage your ideal client so that they get to know, like and trust your recruitment agency. So, what is content marketing and why should it be a major part of your 2020 marketing strategy?

Reverse Delta has recently appointed Rachel Allen as a content and social media specialist. Rachel now writes the Reverse Delta blog and wants to explain more about content marketing and how it can work for recruiters.

“A content strategy is vital for every business in 2020. The ultimate objective is to drive revenue, but it’s a great way to get people into your sales funnel, so that you are ready to build a relationship with them until they are ready to buy from you.”
What does content marketing look like?

A simple blog post or news item on your website.
A case study or testimonial from one of your clients.
Gated content such as a white paper or ebook that people can access by providing their email address. This is a great way to begin to nurture leads.
Videos and podcasts are brilliant content if you’re feeling confident and can be used to generate lots more content.

You can use social media – both paid for and regular posts – to drive people to your website, where they can view your content.  This is the aim of the game for content marketing - to give people a reason to visit your website. It’s really important that you set up your website for conversion too - you want people to take some action on your site. We cover that later in this blog post.
How do you know what content to put on your recruitment agency website?
Adding value is the single most important element of a content strategy. You want your prospects to get to know, like and trust you.  Content marketing isn’t selling. It’s about showing that you understand the prospect’s problem and demonstrating solutions to that problem. Some of the solutions might not even be something that you offer, but if a prospect implements a piece of your advice, and it works, then they will trust that you are an expert in your field when you start to have a conversation about buying a product or service.
How can you make sure your content marketing strategy is effective?

Plan your approach - or you’ll miss opportunities to engage with your target customer
Listen - check out what goes on in your sector but add your own take on your content
Engage - content marketing is about two-way communication so make sure there’s an opportunity to discuss your content
Deliver - promote your content through social media and other blogs
Review - check your stats in your recruitment agency website CMS, Google Analytics and applicant tracking system (ATS)

Examples of brilliant content marketing
Workforce – a blue collar recruiter in the West Midlands created this video and wrote this blog about a very important issue in their sector

Ascendant Recruitment – a Buckinghamshire based recruiter of sales and admin staff, who regularly engage their candidates on clients through their blog and social media.

Birchbox – these guys (sorry not recruitment) do a brilliant job of sharing great advice and guidance through their blog, all the time driving people to their site from a range of social media content

HelloFresh – a ruthlessly ambitious start-up, these guys create their own content but also focus on creating user-generated content which proves to be very effective in this competitive space.
How can an FXRecruiter website support your content marketing strategy?
There are some brilliant features in your FXRecruiter website - so there’s loads of opportunities to deliver valuable content for your audience just by maximising tools that you’ve already got:

Content Management System (CMS) - you can easily add blog posts, video blogs, insight articles and news posts which will be packed full of relevant, recruitment sector keywords. FXRecruiter will make sure its all "SEO compliant" in terms of URL's, titles, page structures etc
Campaign pages - with the CMS, you can easily build campaign pages to support any campaigns you are running
Video job ads - these make for brilliant content for your website and can be easily shared on your social media
Meet the team and consultant profiles - an excellent part of your FXRecruiter website, these areas help clients and candidates see who they will be dealing with and are really popular on social media too!
Client microsites - this extra feature is very popular if you recruit for a particular client. You can build a microsite to support your client’s recruitment process, providing specific information relating to their company, culture and values.
Candidate board - you can share (anonymously) lots of information about the brilliant candidates that you’ve got on your books - again great content for your website which will perform brilliantly on Google.

If you want more information about how content marketing can support your sales process, please get in touch with Reverse Delta’s Commercial Director, Peter Morrow to discuss how you can add some extra features to your current recruitment agency website on (0)8000 199 737 or by email - peter.morrow@reversedelta.co.uk