By Dave Haygarth April 14, 2015
…and sooner than you think
We don’t want to frighten you, but you should at least be concerned. Significant changes are coming on April 21st that WILL affect your search engine rankings.
The cards will fall one of two ways. If you’re on the right side of the cut, congratulations - you’ll feature higher than some of your competitors. If not, your more agile competitors are about to get a boost at your expense.
A couple of questions:
Do you care about your Google rankings? Silly question, of course you do.
Is your current website mobile friendly? And by that we mean one of two things — you have a separate mobile website, OR your main site is built using a responsive design (it displays equally happily on a desktop, laptop, tablet, tv, smartphone …or whatever else your visitors are using).
If the answer to the second question is ‘No!’ you’re about take a tumble down the search engine rankings, very soon.
Why is this? Because Google is about to make ‘mobile-friendly’ a critical indicator for rankings. Quite simply, you’ll need either a responsive design site or a mobile-specific site to stand any chance of a better ranking.
Check for yourself
But you don’t need to take our word for it. Pick a search, any search, here’s a sample set of results from Google telling you more: http://goo.gl/k3D2yL
Why should you care?
Why should you be concerned about how your website looks on mobiles and tablets? The short answer: because your visitors are using their mobiles to visit your site. And this is particularly true in recruitment, where potential candidates are avoiding the corporate network when looking at your site.
The more stark answer is, ‘because Google says you HAVE to care’.
How do I know if I my site is ok?
Open your website in your favourite browser (Chrome, Safari, Firefox, IE, etc) and resize the window – make it as big as you can, make it tall and thin, make it short and fat, just fiddle with the size and shape. Does the site content resize and redraw elegantly so the content still makes sense?
Look-up your site using your smartphone – does it look usable? Do the menus collapse down elegantly and still remain usable?
If yes, you're ok with the latest Google changes.
If no, think seriously if you can take the hit. We all want to be high in the search rankings and we’re all by now used to this taking a bit of effort. This time it may require a bit of investment too.
Find out more
Talk to us if you want to know more about how these changes will affect your site. We'd be delighted to help. Call us on 08000 199 737 or get in touch here.