Portfolio

Workforce

Emphatic, bold, bright and no-bullshit, Workforce is the ‘stand out’ recruitment brand for the future of work.

Recognising that fulfilling their ambitious business growth in a changing and flexible employment market called for a bold new strategy, the management team at what is now Workforce called us in to help meet the challenge of re-invention.

Together, we re-focused the whole of the business around its core proposition of workforce solutions, re-organised how it takes itself to market and re-energised its marketing strategy around client demands, depth of sector expertise, digital connectivity and speed of response.

Branding services we provided included:

• Naming
• Brand Positioning
• Logo design
• Brand Architecture
• Key messages
• Brand image