AY Aviation

Grown out of an established business, AY asked for our help in launching their pioneering specialist airports workforce solutions agency based on the strength of our track record and strategic approach.

Key to this was positioning AY Aviation as the leading provider of outsourced services to airlines and others in aviation sector – not, importantly, as a recruitment business – and as the employer of choice for people working at airports.

Visually, the new AY Aviation branding sits proudly and distinctly in the aviation space and the messaging theme we developed “First for airport people”, “First for airport staff”, “First for airport jobs”, snappily hits all the right criteria.

As well as brand development, we delivered a client focused brochure website and an FXRecruiter recruitment website, liveries, uniforms and key marketing assets and platforms.