Category: Website Design

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What makes a best-in-class recruitment website?

By Peter Morrow   July 19, 2021  

In conversations, I’m often asked by recruiters what makes a best-in-class recruitment website?

In a nutshell, the recruiter is thinking… “Deliver more, high-quality candidates and generate more client leads.” However, we need to flip the perspective to think like your clients and candidates.

They’re thinking… “What makes your agency the best choice?” in a busy marketplace.

At Reverse Delta we add value by working out what it is that sets you apart from your competitors. We listen and ask loads of questions, such as “what makes your agency special?”. 
It’s not what you do – the jobs and clients you have, your sector expertise, global presence, years of experience… Others have those too. Or could get them.
It’s how you do it. Not structure, systems and processes, but what you’re like to work with: your approach, how you deal with candidates and clients. This can never be successfully copied.
It’s the experience you provide for candidates and clients that sets you apart. And this is what your bespoke, on-brand website should bring to life.
What makes a best-in-class recruitment website?
We will work with you to develop a compelling, powerful narrative theme that paints a picture of what you are like to work with. This is important for clients as reputation, experience, knowledge and expertise count. Beyond these, what tips the balance is your approach. Clients want to understand:

The way in which you go about business
How you will seek to understand their corporate aims, objectives and cultures to ensure best-fit hires
How you will represent and further their employer brand to candidates
What your culture is like, and what you will be like to deal with on a day-to-day basis.

This is important for candidates – beyond the jobs you have available and your reputation, high-quality candidates want to be sure that you will get to know them as an individual, not just a CV – that you’ll seek to understand:

What makes them tick, what drives and motivates them beyond remuneration and reward
What sort of workplace culture drives and makes them happy
Their unique longer-term career aspirations
And they want to get a sense of how you will seek to build trust and understanding with them.

As we know, candidates become clients and vice-versa. Both are seeking the same thing – a relationship carefully built and nurtured on understanding, trust, advice, emotional intelligence and effectiveness. You need to paint a picture of all this through your website content.

At Reverse Delta we believe the following mix makes a best-in-class recruitment website:
1)      Creative Strategy
The foundation for success. Together, we need to develop a compelling, authentic theme before we build all of this…
2)      Content & Design
It’s okay to show off! Because if you’re not clear about what makes you the best choice, how can anyone else?
3)      Technology
The secret ‘sauce’ behind the scenes that gives you the edge. And with a roadmap that keeps your team ahead of the rest.
4)      Customer Service
We’ve got your back! With proactive, can-do Tech Support, Creative Services and Account Management
We want to develop a long-term partnership with all our clients, with service at the heart of all the things we do. From the first contact and through everything we do.  
Let us make your FXRecruiter recruitment website the hardest-working member of your team!
Get in contact today with one of our experts to discuss how we can help you build a best in class recruitment website. We have packages to suit all budgets and drive your competitive technological advantage over your competition in converting the best talent. reversedelta.com/contact  or call 08000 199737.

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Have candidates? Struggling to get clients?

By Peter Morrow   July 12, 2021  

Mid-week I spoke with a recruiter who had plenty of candidates but was struggling to find clients. In the current market this was an unusual conversation, but one that ended up being a fruitful discussion.

The customer spoke of doing all the right things but the response so far was poor.

We reviewed their current recruitment website together. The website was a number of years old and had not been updated whilst their business had grown substantially in recent years, including a few acquisitions. As a business, they had established that their current website didn’t convert clients.

This article is about how Reverse Delta aims to add value to your content and design for your bespoke custom-designed recruitment website.
Adding value beyond technology and design
We know that your recruitment website needs to be as unique as your business. That’s why our consultative and proactive approach combines industry-leading tech with the flexibility to build you a website that exactly fits your business – not one that constrains your business with a one-size-fits-all solution.

What’s more, we know you’re looking for more than just technical and design expertise – you need a trusted partner that provides great aftercare and customer service, that shares valuable insights with you and brings you ongoing innovation to keep your business ahead of your competition.

In building your employer brand we aim to develop a strong compelling narrative or theme about your business. Our team has a great deal of experience assisting with this.
Positioning you as trusted partners in the field of talent acquisition for your specific sector(s) or industry is key to building trust.
We aim to pull out your story, history and expertise and present that to your prospective clients to convert client leads for your business.
We recommend a strategic content plan, expanding your theme and resulting in engaging, meaningful content (especially videos).
We will discuss your strategic content plan in-depth with you and are always available to offer creative services such as copywriting, brochures, white papers and blogs. Our advanced Content Management System (CMS) enables all of this across pages and posts.
Meaningful, engaging content is crucial – that demonstrates deep sector knowledge and shows an understanding of current client-focused issues
PDFs are good (people like to download and keep) but should always replicate hosted content, not be instead of.
Clear engaging client-focused calls-to-action and contact forms on all client pages all encourage contact.
Up-to-date, meaningful content is key. Our blogging technology allows case studies and recent placements to be easily managed as blog categories and presented anywhere on the website to complement related content or jobs.
Use of gated content and lead magnets that add value for clients in exchange for contact details.
Close consultation with your team.
Deliverable website specification and design brief

Our experienced team aims to add value by working with you to showcase the experience you provide for candidates and clients that sets you apart from your competitors. And this is what your website should bring to life to attract, engage and convert prospective clients.
Generate client leads for the business
Our recruitment platform FXRecruiter helps convert clients with great features outlined below:

Contact forms – recommend placing on all client pages
Meet the Team pages – recommend video profiles
Advanced blog and content marketing
Gated content - to generate lead magnets
RPO / Client microsites – recommend dedicating to your best clients
Candidate Board – showcase your talent to your clients behind gated sign-in

Creative strategy and content plan
We offer enhanced creative strategy and content plans. Including

Discovery meetings with senior personnel
Discovery workshops with a selection of your team 
Creative strategy reports
Client and candidate experience definition
Website content plan

As well as providing the foundation for genuine, meaningful content, clients have said they’ve found the process of discovery activities and creative strategy in itself to be of real benefit and value to their business.

Make contact today with one of our experts to discuss your challenges and learn more about meaningful content - reversedelta.com/contact  or call 08000 199737.

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4 ways to improve job searches for a better candidate experience

By Peter Morrow   July 6, 2021  

A recruiter lives and dies by the jobs they’re able to place candidates in. A prospective candidate who arrives at your jobsite and can swiftly find the positions that interest them and apply will leave happy. The candidate that finds a cluttered, messy layout where they can’t find jobs that suit them or aren’t even clear about what’s being offered? They’re probably not returning.

The jobs board is the heart and soul of your recruitment website. The beautiful copy, the elegant design, the enticing images will all be for nought if the jobs board is inefficient and disorderly.

A great jobs board page should be the most helpful page on your website. That doesn’t mean forgoing elegant design, but the principle factor behind each decision should be focused on how a user can engage with the site, with every gear working smoothly. The goal is to make sure that every candidate's experience is the best it can be.

At Reverse Delta, we can customise your jobs board however you want with our FXRecruiter platform — and it will be one of the first things discussed in the planning stages of your website. You can look here at one of our completed jobs boards or a look at our portfolio here.

Here are a few things to think about when looking at your board:

      Job searching functionality

Most candidates will probably land on your website from a Google search or redirected from Google for Jobs, LinkedIn, or something similar. Having a prominent search bar front and centre is essential to allow candidates to look at the positions you offer.

 

      Criteria

If candidates want to narrow their field of search, you’ll need additional criteria:

Keywords (such as job titles)
Seniority/experience needed
Location – city, country, region, state
Sector
Whether the role is permanent, part-time, contract or freelance. 
Salary
Qualifications needed (particularly in specialist industries like legal or accounts)

 

Sliders are an effective way of adding extra options for your candidates. It can allow candidates to look at a range of salaries rather than just being stuck to specific numbers, or they can search from a distance-from-home radius or proximity from a specified location.

 

      Colour and design

Well-placed use of colour and design can add to the functional elements of a jobs board. For example, using specific colours for a particular sector of industry can draw a candidate’s eyes very quickly to their preferred fields. Imagery and snippets of details can also make a jobs board much easier to navigate visually.

 

      Use calls to action

The patient job-seeker will know that good things come to those who wait, so if they can’t find the role they’re looking for today, make it simple to sign up to email notifications of new roles, or set up an account so they can save jobs and return later. A small handful of clear, concise calls to action will make converting visitors into applicants a regular occurrence.

 

Make your job site the place to go for aspiring candidates in your recruitment sector. Get in touch with Reverse Delta today.

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Why you should build a search engine optimised job board

By Peter Morrow   June 18, 2021  

When you want to know something, what is the first thing you do? Plug it into an online search engine! Nearly 93% of all web traffic comes through search engines  — which means that your recruitment or staffing agency should be thinking about how you can top the results list. To do this, your agency needs to optimise your online content, known as search engine optimisation (SEO), including optimising your job boards by writing keyword-driven job descriptions. 
What is SEO and why does it matter? 
SEO is the art of ranking high on a search engine as an organic, meaning unpaid, listing. By optimising your content, a search engine is more likely to show it as a top result for searches of a certain keyword. What this boils down to is simply making sure your website can be easily read, understood, and trusted by major search engines such as Google and Bing.

To make sure your recruitment agency beats out the rest when it comes to search engine rankings, you need to write detailed job descriptions, including salary, location, and the skills, responsibilities, and qualifications associated with a position. You also need to think about what the user is searching for and include these keywords in your content. With a solution like FXRecruiter, the site does the rest in terms of SEO. To find out more about writing good SEO job descriptions, check out our blog series on the secrets to SEO success. 
The benefits of having an SEO job board 
By making your job boards search-engine friendly and optimised for job aggregators, your recruitment agency can attract and engage even more candidates. Other benefits include being able to easily create campaign landing pages on the fly with any subset of jobs, share vacancies across your social media channels, and integrate with your CRM / ATS to streamline your business. 
Power your business growth with FXRecruiter 
Reverse Delta’s FXRecruiter is the engine behind hundreds of successful recruitment and careers websites. Over the past 18 years, the recruitment website SaaS platform has been developed as an SEO job board for staffing and recruitment agencies to rely on and grow their business.

FXRecruiter uses best practice to automate the SEO of your website’s pages. The benefits of this include; compliant and fast code, mobile-first and responsive websites, optimised title tags, optimised URLs containing job details and other keywords of your choice, and the automation creation of meta titles, keywords, and descriptions. A Google-friendly XML sitemap also ensures that all pages get indexed by Google in a structured way.

The FXRecruiter recruitment platform also allows you to manually override if you need to key in your own data such as adding advanced source code or embedding images or video. For users looking for more advanced features, you have the ability to add and load banner images with alt text, which is perfect for search engines, and decide who can see your pages, whether that is sign-in clients, candidates, or if it is open to the whole internet.

Start optimising your job board here!

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Why your recruitment agency needs a marketing strategy

By Peter Morrow   June 18, 2021  

To gain access to the best talent on the market, recruiters need to do more than just advertise on the major job boards. Recruiters need to market their agency to two groups: clients and candidates. With our tips on how to build a great marketing strategy, we help you gain a competitive advantage that rewards your bottom line. 
Identify your business goals 
What makes your agency unique? Your unique selling point (USP) needs to differentiate your agency from your competition but being different is not enough — you need to show how you are unique in an area your target audience cares about.

Knowing your USP is key to getting your marketing strategy right and it should focus on your messaging, branding, copywriting, and all other marketing decisions. Branding is a key component of your USP and Reverse Delta, a Recruitics company can help with your branding including your agency’s logo design. 
Create or update your recruitment website 
Your website should showcase your agency and explain to potential clients and potential candidates why they should use your services. Give users a flavour for your agency with a ‘meet the team’ page and make it easy for them to partner with you by including a ‘contact us’ page with up-to-date contact information. There is, of course, an important marketing and brand message to be delivered to existing clients and existing candidates. You have a voice with these groups, too. They came to you and there is a level of trust and belief in your team.  Keep it that way with regular content updates - to both audiences.

Your website also needs to provide an opportunity for clients to advertise jobs and more jobs means more candidates! You should also include content for candidates looking for their next role or career move and job pages with tailored content. Your job search function needs to include the ability to sort through positions by a number of categories, including salary and location.

Reverse Delta’s FXRecruiter recruitment website platform is designed to help you manage your content and make changes whenever you want. With this tool, you can avoid having to contact your website provider to make changes such as adding, deleting, or editing text, images, photos, or pages. 
Make connections 
In terms of marketing, social media is a great tool, and your website should include a blog and news function with the ability to share content directly to social media platforms such as LinkedIn and Facebook. Blogs not only help you drive traffic to your website but allow you an opportunity to show off your agency! You should also reconnect with any past business relationships to get the word out about your services as well as make use of networking events to build your contact book. 
Stand out with a Reverse Delta-designed recruitment website 
Reverse Delta’s end-to-end services can help your recruitment agency thrive. We specialise in recruitment websites and digital marketing and we can take care of all of your recruitment website needs — from branding to building you a high performance, mobile-first website with our FXRecruiter platform. We understand your website needs to be as unique as your business and our approach combines technology with the flexibility to build a website that meets your needs.

To find out more about our services or to get in touch, visit our website here.

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Simplify managing multiple brands with FXRecruiter

By Peter Morrow   May 17, 2021  

The modern recruitment industry values specialisation — an in-the-know recruiter who can look under the hood of a given industry and quickly spot the growth areas, target candidates with the right skills and connect them to clients looking to find the best talent out there.

But what if your recruitment business has multiple specialisations, each with its own website, branding and talent pools? Managing and collaborating across these multiple brands can be a costly and time-consuming process. Multiple website domains, each with its own host of add-ons. Multiple password logins, at least one of which you’ve misplaced in a drawer somewhere. Multiple responsibilities across the sites, many of which are duplicated.

FXRecruiter is the solution for those with multiple websites. Our all-in-one integrated recruitment platform for the modern recruitment company allows the scalability and flexibility you need to effectively run and manage multiple recruitment brands, each with its own specialists, each with its own pools of candidates.
A few key points as to how FXRecruiter can help:
1)  Multiple websites on a single content management system

Enjoy the benefits of being able to set up multiple websites, sorting them by specialism, sector, region or job title. Everything is connected to the same back-end system, simplifying your workflow. You can even limit users’ access rights, so the right people only get to see or manage the right content.

2)  Good for SEO

Specialist websites perform better on Google for their particular audiences, as the search engine’s algorithms can more readily parse what your site is ‘about’, and thus link you to the correct audiences.

3)  Cost-effective

Hosting multiple websites through one back-end is much cheaper than hosting multiple domains. ATS, CRM and Multi-poster integrations will be simpler to include, aiding cost-effectiveness.

4)  Domain hosting options

FXRecruiter allows you to choose whether to host multiple sites on sub-domains (site1.domain.com) or sub-folders (domain.com/site1). If you’re unsure as to what that means, it’s essentially the difference between your sites being treated as a number of branches emanating from the same root, or a cluster of trees sat nearby. Read more here.

5)  Security

FXRecruiter is exceptionally safe, and having a single, user-authenticated login will make sure your business remains safe.

6)  Shareability

FXRecruiter makes it easy to share content across multiple sites, whether that’s your scorching hot new blog, company news or a fantastic new job opening. That’s less time spent copy-pasting across multiple domains too — similar to how FXRecruiter can also automatically post your new jobs across multiple jobs sites. This also makes it easier to keep track of essential pages like the Contact Form, T&Cs, and so on.

On top of all this, FXRecruiter is continuously updated and improved upon for peak performance, with regular new features.

Bringing the FXRecruiter platform into your recruitment business gives you the opportunity to expand and push your brand (or brands) into new territories. Whether that’s a specialist sector you want to improve in or a region where you’d like to increase your industry-leading position, we can help you find the solutions.

Get in touch with us here.

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Candidate board — showcase your quality candidates to clients.

By Peter Morrow   March 22, 2021  

Companies who have spent the last year in survival mode, having frozen hiring or even made redundancies, are now looking to start growing once more. If you’ve made it this far, then there’s undoubtedly a sense you can hold on just that little bit longer.

As leaders once more start to invest in their businesses, they will look to grow the workforce. We’re going to be entering a candidate-rich jobs-poor market, with plenty of great talent in the marketplace but few positions, as businesses are only just getting back into the swing of things.

Post COVID-19, there is an accepted view that unemployment will rise above 10% in the coming months. Advertised roles are attracting too many candidates and searching through excess applicants takes time. Even with applicant tracking software (ATS) to help you reach those ideal candidates quicker, you might still end up with a pile of candidate CVs simply too big to effectively assess for additional capability. That, in turn, extends the length of time it takes to recruit (and you’re going to want whatever time-saving advantages you can get).
Candidate Board presents the cream of your extensive candidate pool to clients.
Established agencies will have an extensive catalogue of potential candidates. Your ATS/CRM database offers an excellent opportunity to help your clients find an employee quickly.

An anonymous Candidate Board — which works like the reverse of your job board – is an excellent tool to have in your recruiter’s arsenal. Your clients will be able to search your candidates by keywords, sector, and location.

It allows your website to showcase candidate talent whilst your clients can sort through potential matches, narrowing down and selecting those that fulfil their requirements before approaching you to obtain more details about the candidate.

Better still, your clients may be able to identify a potential hire for a job that you don’t know about yet! Good business succession planning is an essential strategic task, but most clients won’t share this with their recruiter. Gain trust with a client by offering a service that allows them to see what potential hires are available.

 

Candidate Board gives you the ability to:

place excellent talent in front of your clients quicker
the opportunity to utilise spin-out campaigns
showcasing the best potential employees at a glance to an employer; by giving that employer the chance to go through the talent, you have on your books at their own pace. 
allows you to develop a rapport with the client
reduce time to hire as clients find their hires
invest in a real competitive advantage
increase your revenue and profitability

Use your Candidate Board as a Lead Generation Tool on your website:

showcase it to any visitor 
or place it behind a client portal and use it as an upsell and give access to only your paying or ‘VIP’ clients

Call to Actions (CTA) will ensure your website captures relevant details so your consultants can follow up, such as:

sign up for candidate alerts 
learn more
request more information
download candidate profile
clients can also sign up for email alerts of new candidates added meeting their requirements.

It doesn’t matter what field you’re recruiting in, from property to writing and the creative industries — a Candidate Board, gives your client more control whilst still leveraging your expertise in the market.

There is a consensus that recruitment is going to become very competitive after a challenging year. With thousands of new entrants in the market, all willing to under-cut established agencies. But what they won’t have to begin with is a pool of candidates to display to clients. You do. Now is the time to add a competitive advantage, such as the Candidate Board.

Our recruitment website development platform, FXRecruiter, can provide you with Candidate Board functionality online. Find out more here.

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Looking for a more hands-on approach from your recruitment website provider?

By Peter Morrow   March 12, 2021  

Here at Reverse Delta, we prefer a consultative sales approach. In the simplest terms, we’re not interested in clocking up the numbers, making X amount of sales per week to hit Y amount of projects. Our approach is not to jump onto the next customer after the sale has been made, but to consult and work with you until the project has reached completion (and beyond).

As recruitment website designers since 2002, we believe that each project is a process of collaboration and creativity. A long-term partnership, rather than a transactional, production-line approach. Building a close relationship with our clients is the best way to realise quality in a long-term project and maintain long-lasting relationships. 
What does our approach entail?
Our personalised, consultative approach results in a closer, more hands-on working process based on customer insight and taking the time to ensure we know your business inside out. That ensures you’ll get the website you’re looking for, and in turn, an online presence that stands out amongst the very best.

Here’s what you can expect from our solution experts:

Precise analysis of what you need for your recruitment agency. Our experts have plentiful experience – they know how to help you hit your targets.
Solutions – you’ll have your choice of the features and services that are best placed to benefit you, with a focus on cooperation rather than the constant selling of add-ons and extras. That means these solutions will actually create long-term value for you. 
Advice – our solution experts will become trusted long-term advisors, on hand to share vital information when needed and help you make the right decisions. For us, it’s about providing the value of another perspective – not another box-check.

So what happens when you onboard with us?
When you decide to build your new recruitment website with us, you’ll be assigned a dedicated project manager and designer, who will stay “on the project” for at least four weeks after your go-live date.

That means you’ll have a right-hand man or woman on-call to enable your vision and direct the rest of the creative team assigned to your project. Our creative teams have the experience to design an attractive, optimised, and elegant website that drives traffic (and therefore business) to your site.

Expect questions from the team at this point – we are keen on understanding exactly what it is that makes your business tick and what separates you from your competition! We want to know your terms of success, what you need from your website and your online presence, and we will provide recommendations and possible alternatives. The more information we have to hand, the easier it is for us to realise your vision.

After the brief, the creative team will return with three homepage designs for you to mix and match at your pleasure until you arrive at the ideal final design for your website. We’re proud of our track record and we nearly always get this right-first-time – but following your feedback, there are no limitations on revisions prior to the final sign-off. The rest of your website will be designed in accordance with the templates and design choices prevalent on the homepage for consistency.

In the four weeks or so after go-live, your dedicated Project Manager will be on hand to make sure you are getting the most out of your new recruitment website and to answer any further questions you might have.

After this period, our solution expert will become your long-term account manager and point of contact. If you have new ideas, opportunities, or are looking to add new features or questions, the solution expert will be on hand to answer.

That’s a taste of our working process. But what about the tools of our trade? Take a look below:
Website technology
Our world-class website platform, FXRecruiter integrates both the front- and backend of your site, bringing everything into one easily manageable whole for you. We’ve been designing recruitment websites since 2002 - a time before Facebook, Twitter and YouTube (remember those days?) - during which the internet has changed drastically. The fact that we’re still standing and building industry-leading sites shows how much we’ve reinvested in our processes, refining and developing what works and discarding what doesn’t.
Services
We don’t just design websites. Our Creative Services team can help you with brand positioning and content, giving you the copy and materials to place you as the leading recruitment agency in your field. Our Digital Services team can also help you develop your marketing outreach, making sure that the right connections are being made to your site and that your social media presence is alive and thriving.
Long-term support
Of course, this goes hand-in-hand with our consultative approach, but we really believe in building a long-term support network for your business, answering questions and finding new solutions over time.

Many of our clients have returned to us multiple times over the years to update and redesign their websites. We can’t think of higher praise than that; after all, actions speak louder than words. You can count on us to stay in touch.

As an established company (closing in on our twentieth year in business), we often feel like the ‘best-kept secret’ in the recruitment sector. We achieved that longevity not through rapidly pursuing aggressive growth and a win-at-all-costs mentality, but a holistic, collaborative approach that ensures clients keep coming back to us when they want to refresh their online presence.

That’s why Reverse Delta is perfect for developing a new website (or refreshing an ageing design) for your growing recruitment business. None of our competitors can boast the same mixture of experience and cutting-edge technology, nor can they match our hands-on approach.

But don’t take our word for it. Why not get in touch today or call 08000 199 737?

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SEO tips for planning your recruitment website – how to build a sitemap

By Peter Morrow   January 12, 2021  

A website sitemap is critical to great recruitment website design. A sitemap is a file with a list of all the web pages accessible on your site, visible to both users and the crawler bots that search engines use to trawl and index site information.

Just as a map gives you directions to where you’re going, with an ‘X’ marking the destination, a sitemap does the same for a search engine, directing it to the available information on your site, and making it a simpler process to understand the details available on each page. The search engine can then begin to ‘learn’ how to index your site, before ranking it according to searcher intent. The bigger the site, the more useful a sitemap.

To give you an idea, here is an image of how a sitemap could be visualised.

So, how can you start conceptualising your website with a sitemap in mind to help with SEO?

 

1) Clarify the purpose of your website

What are you aiming to achieve, and who is your target audience? You’re almost certainly already doing this, whether through your use of content or through your business’s LinkedIn profile, pitching yourself and your company with a specific image in mind. But approaching this from the purpose of a sitemap will help outline your calls to action as a business, and the CTAs the search engine will focus on.

 

2) Crawler bot pace

A well-organised sitemap will be easier for a crawler bot to read through, speeding up your appearance on search engines. But it’s a win-win situation, as a good sitemap will make for a happier bot too, making it more likely to rank you highly. Reverse Delta will always send a text version of the sitemap to Google anyway as best practice.

 

3) Site architecture

As recruitment website design experts, we at Reverse Delta know how to craft an optimised site that will fulfil your needs. But a great sitemap helps us optimise your site’s architecture from the ground up, leading to a smoother experience overall for everyone.

 

4) Avoid unindexed pages

Unindexed pages put simply, are those that can’t be found by a search engine. There are legitimate reasons to create unindexed pages, but for your purposes this is unlikely. An HTML sitemap means that the crawler bots can index and search your entire site, leaving no stone unturned.

 

5) Strong internal linking

Don’t just link to pages from the menu; also use “signposts” (eg icons, buttons or text links) on other pages, and text links (bonus points for having your keywords here) so there are multiple routes to your content.

 

6) Have an XML sitemap too

Google (and other search engines) like these - they’re not really for humans. Your web people can help here. Make sure they include links to your jobs.

 

7) Identify room for improvement

A good sitemap won’t just improve what’s already great about your site and your brand. It can help you see where there might still be work to be done — a dead-end here, a content-scarce section there, unclear CTAs (Call To Action) over here. Having a map doesn’t just show you a direction — it can show you where not to go as well.

 

8) Spread the word

Too easy to just leave it hanging there. Now to tell the bots. Get your sitemap submitted to the obvious places. Google’s Search Console, sure, but don’t forget Bing’s power - it’s often built into the ‘default’ service on all Windows devices, so their console counts.

 

So if you’re thinking about building a website for your recruitment firm, why not spend a few minutes drawing out a likely sitemap and structuring how your site might look.

 

Feel free to get in touch with us to find out more about how we can help build your website here.

Harness technology to keep your recruitment business going

By Peter Morrow   March 13, 2020  

With the threat of self-isolation and restricted movement over the coming weeks, there is a considerable threat to a number of businesses and the global economy.

Over the past few weeks, many businesses have been making provisions to run their entire operation remotely so that people can minimise the risk of spreading infection and to protect their entire workforce from being out of action if an entire team contract COVID-19.

Speaking to our recruiter clients, we’re hearing that many roles are being pulled while the businesses are focusing on COVID-19. However, there are certain sectors that are likely to boom (namely healthcare and retail) as the country prepares to care for people struck down by the virus and to need extra resources to keep supplies going for the country.

There are a number of things that you can do as a recruiter to keep your business going during these difficult times and luckily, there is an abundance of technology that can help you to maintain a positive flow of candidates whilst reducing the need for physical contact.  Working away from your usual office doesn’t have to spell disaster for your business - in fact, in 1665 when the University of Cambridge was closed due to the Bubonic plague, so Sir Isaac Newton used the time to develop calculus and the theory of gravity.

If major scientific breakthroughs aren’t your thing, you might want to get your recruitment agency in great shape for when your clients are ready to hire again. Here’s how you can use your FXRecruiter website to do just that! 
Use video job ads to reach more candidates
Video job ads are increasingly popular and are proven to get more engagement, drive more candidates to your site and ultimately, convert registrations.

Take this time to create some brilliant video job ads for use on your website and social media. They’re quick and easy to do on your FXRecruiter website.

We recommend you upload your video job ad to ad-free video platform Vimeo. Unlike other video platforms, you won’t find your competitor’s adverts showing at the end of the video
To add your video job ad, copy the embed code and paste it into your job post.

Encourage candidates to register through the candidate portal
Many recruitment agencies like to meet every candidate for registration, however, you can get all the information that you need by asking your potential candidates to register through the candidate portal, removing the need for face to face meetings. And even better, the candidate can self-serve and use their own social media profiles to populate the information, removing the need for your team to input the information (which guarantees accuracy). Win all round!
Present brilliant candidate CVs to your clients via the Candidate Board
Many recruiters like to meet with the hiring manager to review the CVs of the applicants you’ve got for the role. But the brilliant functionality on the FXRecruiter Candidate Board means you can send over your best candidates via a branded campaign page. You can either do this for an active role that you’re working on or have it ready to go for when the business is ready to recruit again!

There’s a wealth of other technology options available in the market - check out Odro who provide video interviewing software for recruiters. Many solutions are cloud-based, so as long as you’ve got access to a decent wifi signal, you’ll be able to carry on recruiting or getting your recruitment agency in great shape for when businesses are ready to start recruiting again.

There’s also an opportunity to do some work on your CRM to make sure that all your data is GDPR compliant and you can re-look at your active and passive candidates. You never know, if many candidates are working remotely or in isolation, they may be more accessible via phone so you can do some great relationship building. And if the hiring managers are also based remotely, you’ll find it easier to get them to respond on email and phone - giving you a greater opportunity to find out more about their long-term strategy and hiring plans for the rest of 2020.

Reverse Delta has issued a statement to our customers to reassure them of our business continuity plans - you can take a look here.

If you have any questions about how you can maximise your FXRecruiter website to get more out of your team during a potential agency-closure, get in touch with by calling 08000 199 737 or emailing sales@reversedelta.com

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Maximising your website for a fully inclusive user experience

By Peter Morrow   March 9, 2020  

The subject of inclusivity in recruitment has been around for a while and I think it’s here to stay (and so it should be). What should be the driving force behind this - is it because, in the current market, many sectors are seeing a real shortage of candidates? Or, as a society, should we all do a little bit more to make sure the 1 in 5 members of the working population* that have a disability are given the same opportunities to have a great career?

The disability employment gap (the gap between the number of disabled and non-disabled people in employment)* has remained at 30% for the last decade, but at Reverse Delta, we think that there are some great features that are already built into our FXRecruiter websites that will help you to improve your recruitment agency website experience for people with disabilities.  These statistics from the 2017 RIDI candidate survey of 200 disabled jobseekers showed:

75% of the disabled jobseekers surveyed find their condition has an impact on job hunting
54% find hurdles at multiple stages of the recruitment process
28% find online assessments challenging

What are the most common forms of disability that impact people’s ability to get a job?

Dyslexia and Dyspraxia
Visual impairments including colour blindness
Mobility and physical impairments
Autism and ADHD

(This list is a guide - it is not an exhaustive list.)
How can you design your website for accessibility? 
All FXRecruiter websites are designed with accessibility in mind. Our Design Director, Phil Heaton always focuses on the following aspects when designing websites for recruitment agencies:

Clarity and simplicity

Lots of clear space in between the content and the buttons and making sure that the contrast between the brand colours is sympathetic to people with visual impairments

Text size

We always optimise text size to suit people with visual impairments and would recommend that your text line length is a maximum of 15 words.

Button sizes

Making sure these are at the right size and displayed at appropriate places throughout the website

Open menus

Need to be easily navigable to make sure that the user gets a complete experience on the website

Page sections

The site needs to be designed so that all content is clear to view and easy for the user to get around.
How should you code a recruitment agency website for accessibility?
We code FXRecruiter websites so that screen-readers can make sense of it - and ordering items on the page. We try to minimise animations such as ‘intros’ and Parallax as these can cause reactions (nausea/seizures). Our CMS also allows you to use Alt text for images.

Other things that we try to avoid - jump scrolling and we minimise the use of animations.
What can you do to make sure your content supports the user's accessibility needs?
Always make sure that your content can be read by a browser/computer. Some useful things to avoid include PDFs (or make sure you provide a web-page alternative), image-based text, icons that do not include text descriptions and anything that might cause a seizure such as a video that flashes or an animation.

Not only is there a huge amount of opportunity for recruiters to access the disability market in times of candidate shortages, we simply feel that it’s important to create a level playing field so that everybody has the same opportunity to have a rewarding career. Reverse Delta will be working more with Recite Me, which is an assistive technology that supports recruiters with the online recruitment journey from discovery and attraction to application and onboarding.

*The stats are taken from We are Purple, an organisation dedicated to changing the conversation on disability by bringing disabled people and businesses together. Check out this brilliant article, which has more hints and tips about how you can improve your recruitment processes for people with disabilities. https://wearepurple.org.uk/creating-an-inclusive-and-accessible-recruitment-process/

For further reading, check out The WebAIM Million study which showed that almost 98% of 1 million website homepages failed to comply with Web Content Accessibility Guidelines (WCAG).

To find out more about Accessibility with an FXRecruiter website, contact our commercial director Peter Morrow on 08000 199737 or peter.morrow@reversedelta.com.