Category: Web 2.0

UK Traffic to Twitter increased 22-fold in last 12 months – 30th biggest source of traffic to other sites

By Dave Haygarth   July 28, 2009  
According to Hitwise, "the leader in online competitive intelligence", traffic to has grown by a massive 22 times in the last 12 months, with 93% of that growth occurring in 2009. This is amazing growth for such a new site and to be applauded. Interestingly, for web marketeers, Twitter is now the 30th biggest source of traffic to sites - driven by people posting links in their tweets (Twitter messages). We are seeing a lot of traffic to our sites from Twitter and strongly recommend including it in the online marketing mix. In the recruitment sector we have been feeding our recruitment clients jobs to Twitter both by using RSS feeds built into our FXRecruiter e-recruitment website system and also by sending XML feeds to Workhound who use them in their TwitterJobSearch site. If you are a recruiter and are interested in feeding your jobs to Twitter and also to the other job search engines (including Indeed, Trovit, SimplyHired) then get in touch!

Google Re-think the Operating System

By Dave Haygarth   July 8, 2009  
With many of us spending an increasing amount of our work lives "in the cloud" using web sites that actually do stuff - or "web applications" as they have become known (think Hotmail, Gmail, Facebook, LinkedIn, etc) it was inevitable that the operating systems we know and love/hate (Mac OS, Windows) would become less and less important. I've said it before, that once software developers can really control their software, reduced costs come through having total control over updates and distribution, and, more importantly software piracy: software becomes a utility, just like water, gas and electricity: centrally controlled with metered usage or subscription payments. Well, as has been expected for a while, Google have made their move: squaring up to the dominant Microsoft and Apple, and typical of Google "re-thinking the OS". However, as with most Google stuff it's free and funding will be coming to them via web advertising: the web is the platform; the OS is just the "chrome" around the edges (hence the name) and will be minimal. Based on their recently launched browser, Chrome, and leveraging the ever-developing Linux system, coupled with their ever-growing list of web applications (Google Mail, Google Docs, Google Calendar) they are pitching this first at the cheap and cheerful Netbook market. Knowing Google, they won't get it right first time, maybe not even second, third or fourth. But perhaps they will nibble away and erode the markets dominated by a few key players, just like they have with Google Mail (against Hosted MS Exchange) and are attempting to also do with Android (against Windows Mobile and iPhone) More here: Official Google Announcement Lifehacker Wired Gizmodo

New Business Models: Interview with Wired’s Chris Anderson

By Dave Haygarth   July 6, 2009  
Chris Anderson of Wired magazine coined the term "the long tail" to describe the Amazon-like business model where every possible niche product is available - due mainly to the rise of the Web. More recently he has been discussing "freemium" business models - where companies offer a free product and look to turn a proportion of their customers into paying customers (Flickr for example) Interesting interview which gives some high-level explanations to his thoughts...

Susan Boyle: The Lost Profit

By Dave Haygarth   April 23, 2009  
The fact that YouTube and ITV have been unable to monetize the sensational rise of Susan Boyle is a bit of a blunder.  It shows the archaic ways that business is still done between old and new media.By some estimates, video of Boyle’s performance of “I Dreamed a Dream” on Britain’s Got Talent has already asmassed more than 100 million video views on the Web. However, according to The Times,  ITV (who owns the rights to the show) - and YouTube - where most of the views have taken place – have been unable to reach a revenue share deal, meaning no ads have been served, and more than a “million-pound windfall” has been missed.The delay is apparently over advertising formats. ITV wants pre-rolls and YouTube doesn’t. The Times quotes ITV’s online director: “We don’t want to be part of YouTube’s standard terms and conditions, because content like Susan Boyle is unique … I think both sides are being hard-nosed and commercial about it.” YouTube, the article notes, prefers overlay and text ads, which have been increasingly showing up on videos around the site.Time some heads were banged together.  Forget Simon Cowell, this calls for Sir Alan Sugar.

Get to #1 in Google for … well … anything!

By Dave Haygarth   December 2, 2008  
It's a claim we can now make without reservation: we can get you to number one in Google for any term you like.  Yes - there is a small catch...!An interesting new feature of Google searches for people with a Google Account is that you can personally doctor your search results page.Google's searchwiki is a new concept allowing people to cutomise their own web search results. By adding or moving search results to suit your custom needs, you can ensure that the search engine starts to blur between a mesh of organic results, paid results and now your own 'bookmarks'.Google SearchWiki is one of those worrying concepts.  Whilst it claims - thankfully - that people doctoring their own view of Google Search results does not affect the 'real' search results, you could see that a cynic may think this is heading for another part of Google's search algorithm.  If 10,000 people started adding Reverse Delta to the top of their 'own' search results for the keyword phrase 'Very Handsome', surely Google would be tempted to think that the folks out there had a point (extreme example alert!).  I know it sounds silly, but why would this possibly be in Google's interests if it wasn't going to take some knowledge from how people use the searchwiki.

How the Web Was Spun…A Brief History up to Web 2.0

By Dave Haygarth   September 5, 2008  
I am sure there are many such guides available, but I think that this article from Computer Weekly is a nice short summary of how we got to where we are.

Great New Web(2.0)mail

By Dave Haygarth   February 2, 2008  
If you have a few email accounts and would like to be able to access them on the go, then I can recommend GMX -- the rich Web 2.0 interface is so similar to using Windows (Outlook) and you can set it up easily to collect emails from a number of POP accounts, as well as Yahoo, Hotmail and GoogleMail.Its a great example of what people are calling Rich Internet Applications (RIA) which aim to eventually replace desktop applications, and also shows what is possible using "Web 2.0" technology such as

What is E-Recruitment?

By Dave Haygarth   January 12, 2008  
If you are new to the concept of online recruitment or "E-recruitment", the Chartered Institute of Personnel & Development have written a useful factsheet. This has been updated recently, encouraging recruiters to make use of Web 2.0 technology, such as blogs and social media, to help build online relationships with employers and candidates. It also points out the importance of attracting candidates via search engines.Reverse Delta's next generation online recruitment platform FXRecruiter is in constant development, and uses both Web 2.0 technology and Search Engine Optimisation (SEO) techniques to provide recruiters with a set of building blocks for creating advanced online recruitment websites. We call it "Recruitment 2.0". Contact Reverse Delta for more information.

Rich Internet Apps to Replace Desktop Software?

By Dave Haygarth   September 25, 2007  
It's amazing what some companies are managing to do with the web browser. These applications exhibit some of the latest techniques in what is being termed "rich internet application" development (or RIA for short). AKA "Web 2.0", RIA is a combination of technologies that improve the user experience, making web applications behave more like Windows/Mac ones. Microsoft are getting worried. Their own offering is Office Live, which has been suspiciously quiet for a while now. I am sure they are not yet panicking as these are still somewhat embryonic, and with the prevalence of powerful PCs, I'm not sure people will be ready to switch just yet. They do, of course, also rely on a permanent Internet connection: not something that can always be guaranteed.Here's a quick round-up of what we've found available or in beta right now:Office ToolsGoogle Docs Web browser-based set of basic office tools - word processor, spreadsheet, presentation. Also Google Calendar for time planning. Free or paid versions.Zoho Office In my view, a lot more advanced than Google's offering. Also has a lot more components One that Microsoft should keep an eye on (or buy?!)ThinkFree Looking very similar to Microsoft Office, and popular with reviewers, this is well worth a look.Zimbra Yahoo entered the "online office apps" race last week (sept 07) when it acquired them for $350 Million. Initially an alternative to Microsoft Exchange, it has grown into a full suite of office tools.A review of some of the above office tools can be seen here.Operating SystemsThese are all similar in mimicking Windows or Mac all within a browser window. Right now they are fun, but whether they could really take on real operating systems remains to be seen...however we know how fast the computing world moves, so don't rule it out!Ajax Windows Ajax13 also have a suite of office tools. Their OS looks like Windows but unfortunately is not as smooth to use. Its very clunky and slow right now.YouOS Nowhere near as slick as Ajaxwindows. Similar concept.EyeOS This looks the slickest so far, and seems a lot more complete than the others. More of a Mac-like interface.