Category: User guides

How to Manage a Blog for your Business

By Dave Haygarth   November 12, 2009  
We often get asked exactly what a blog is, how to manage one, and whether it is better for it to be on your own domain or on something like Typepad or Blogger. Well, a blog is simply a publishing system. The beauty of it is that it categorises itself as you add new articles, and create the categories or tags you want to associate the article with. The nature of blogging is that it does not need to be formal. It is a great way to talk to your customers, publish thought-leaders, or just link to something interesting or amusing you have found elsewhere on the web. Blogs are a great SEO tool as well -- naturally optimised for search engines, they also notify Google of news articles as soon as they are posted meaning your article is listed very quickly. Our view is that the blog should be part of your own site: the content you add to your blog will (or should) be relevant to your market(s) and hence adds more authority to your domain -- the search engines will see your website as being more relevant to that topic than a site with little content. An integrated blog also adds more credibility that you are a serious business and not a fly-by-night. With the fantastic WordPress software being free, and easily customised, there is no excuse really. This article from e-consultancy echoes our views and provides some more useful answers to your blogging questions.

Google’s Own SEO Starter Guide

By Dave Haygarth   November 19, 2008  
Nothing new here, but a good starter guide for newbies, and a reminder of the basics.

How the Web Was Spun…A Brief History up to Web 2.0

By Dave Haygarth   September 5, 2008  
I am sure there are many such guides available, but I think that this article from Computer Weekly is a nice short summary of how we got to where we are.

What is E-Recruitment?

By Dave Haygarth   January 12, 2008  
If you are new to the concept of online recruitment or "E-recruitment", the Chartered Institute of Personnel & Development have written a useful factsheet. This has been updated recently, encouraging recruiters to make use of Web 2.0 technology, such as blogs and social media, to help build online relationships with employers and candidates. It also points out the importance of attracting candidates via search engines. Reverse Delta's next generation online recruitment platform FXRecruiter is in constant development, and uses both Web 2.0 technology and Search Engine Optimisation (SEO) techniques to provide recruiters with a set of building blocks for creating advanced online recruitment websites. We call it "Recruitment 2.0". Contact Reverse Delta for more information.

How to Create a Great (or Good Enough) Website

By Dave Haygarth   October 14, 2007  
Celebrated Marketing Blogger and Author Seth Godin has recently published a couple of blog posts which you may find interesting if you are contemplating a new website. 'How to create a Great Website' presents 10 principles of great web design. We are inclined to agree with his point about committees - 'Design by Committee' typically fails as we generally find this slows down the process of creating a great website, and too many opinions inevitably create a bland and unnecessarily complex website. We would encourage you to have your website project led by someone, empower them and trust them to make the best decisions! Web design is a combination of skills, from marketing through design to technical. This is a hard combo to find in one person, but these people do exist, and many are working as web consultants. 'How to Create a Good Enough Website' encourages a little plagiarism. We're inclined to agree that "Imitation is the sincerest form of flattery": if someone is already doing it well, why not borrow some of their ideas? There are very few new ideas left, and if you think you have an original one, and no one else does it that way, theres probably very good reasons. Just don't be too blatant, and obviously do not steal any copyrighted content! Long ago, Reverse Delta realised that website design needs different skills, so we always recommend web sites are architected by web architects, designed by designers, copywritten by copywriters, and programmed by programmers. Anything else just won't do the job. After all, you wouldn't get a painter to build your house, so why should your website be any different?

Beginners Guide to SEO

By Dave Haygarth   October 10, 2007  
The excellent and informative SEOmoz site run by SEO guru Rand Fishkin is re-writing and updating it's 3 year old 'Beginners Guide to SEO'. Well worth following if you'd like to brush up on the basics. Guide Outline here. Part 1: 'How Search Engines Operate' gives an insight into the inner workings of Google, Yahoo, MSN, Ask et al. Part 2: How People Interact with Search Engines Part 3: Why Search Engine Marketing is Necessary Part 4: The Basics of Search-Engine Friendly Design & Development Part 5: Keyword Research Part 6: How Usability, User Experience and Content Affect Search Engine Rankings

Glossary of Online Marketing Jargon

By Dave Haygarth   July 28, 2007  
They call it "... Glossary of SEO jargon..." but this list contains more than that - useful to anyone who wonders what we're talking about but is too shy to ask!

Reverse Delta’s own copywriting guide

By Dave Haygarth   May 11, 2007  
There's so many SEO guides out there on the web - but we thought that our clients needed something a bit more tailored, so we've produced our own.  Continue reading "Reverse Delta’s own copywriting guide"