Category: Twitter

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Responsive required?

By Steve Riley   February 16, 2015  
Last week we tweeted about the shift in expectations amongst website users about the way sites should respond intelligently to the device they're using. Sites that do this well are called Responsive Websites — crafting the layout to provide for an optimal viewing experience, across a range of devices, from desktop computer monitors to mobile phones, via tablet and laptop.We believe responsive websites are no longer ‘nice to have’ and should now be considered essential. Users expect more from a contemporary design. It may demand extra code for the developers and require more care to produce, but the statistics tell a compelling story. On our own site for the most recent month, 15% of traffic comes from mobile and tablet users. If we don’t cater well for these visitors we’re effectively turning away 1 in 7 potential clients. Nobody in their right mind would do that would they?But read on. But WAIT… Looking at the Google Analytics we manage for our own clients, the figures are far more dramatic. For a fairly arbitrary selection of six clients, we see that between 28–65% of visitors are coming to the site from non-traditional (mobile or tablet) devices.The figures tend to be higher for our recruitment agency clients. Thinking about how people job hunt, they're more likely to be using their own connection in working hours than the corporate network.One recent recruiter shows an astounding 63% of visitors using mobiles, iPads and other tablets. The client wasn't sure they needed a responsive site, but a quick look at the figures demonstrated this was critical for them. This was a repeat client for us and we already knew their visitor demographic from the analytics, so this showed the absolute necessity for a responsive new site. Google loves mobile Do a search on your mobile (any search you like, we're not trying to rig the results).Notice how the first page of results shows ‘Mobile-friendly’ sites first? That alone, should be reason enough to use a responsive site for your business.The SEO benefits are massive.The user experience (UX) of a site is now a key ranking factor for Google, so if you're not giving careful thought for your users and their devices, you'll be down the rankings. Sanity check How do you know how well you're performing at the moment? Use a handy tool like responsinator to check what your current site looks like right now on different devices. Are you satisfied with the results?As the screen space available increases more of the home page can fit on the screen and the layout can make sensible choices about which elements to render and where.  Goodbye to 'above the fold'? An interesting by product of the move towards mobile friendly sites is that vertical scrolling is no longer seen as the sin it once was. You still need to tickle people’s interest with rich, interesting content high up the screen, and guide them with prompts to drill-down to content further down the page. But the once overwhelming urge to get everything ‘above the fold’ simply isn't an issue.Users expect to scroll now, simple as that. Some sites have almost gone full circle and back to a very simple graphical, ‘landing area’ (not the same as the dreaded ‘CLICK TO ENTER’ landing page from the early days!). All the good stuff off the page is reached from the landing area, either from menus or in-page links.  Conclusion We believe making a site responsive should be high on your list of requirements for any new site. Depending on your niche, it might be critical. Keep an eye on your analytics to see where existing traffic is coming from. The proportion coming from mobiles and tablets is only ever going to rise in our view.For another view Dave Bancroft compared the pros and cons of mobile vs responsive sites in an earlier post.

The single best thing you can do for great SEO…

By Steve Riley   January 26, 2015  
Awareness of Search Engine Optimisation has moved from the geek-sphere to the commonplace. Anyone vaguely in the trade will be familiar with the shift — people at social gatherings will now happily sidle up and ask 'what should I be doing about my SEO?'Collectively we've been in the trade now for well over 20 years and with Reverse Delta since 2002: we're well used to the query.Our answer has shifted over time, as the web matures and people have become wise to the smoke and mirrors of the early generation of 'SEO gurus', we've focused less on SEO as a separate activity and more on the way good practise, effective structure and great content will naturally keep the search engines interested.More and more of this can be taken as read with a well-crafted website from an established developer and built on a suitable web platform. There are many, many things you can do behind the scenes to keep the search engines interested ...but many of these now simply fall out of a good development process. Just play great football The single best thing you can do for SEO is to have great content. Just as the single best thing a football team can do to get noticed is to play great football. If you have something interesting to say, people will be interested. And if people are interested, the chances are the search engines will want to find and promote you.Nobody wants to back a loser, and that's how you should think about the search engines. They like a flutter — see Google's 'I'm feeling Lucky' button — but mostly they back the winners. And winners have great content.Make sure your website has the basics covered — useful tagging, image tags, a good rich structure that's easily crawled, headings that match the content — but don't try and be something you're not. Be yourself, and be excellent.

Employers asking candidates for Social Media passwords during recruitment process

By Dave Haygarth   May 22, 2012  
It seems that employers in the US are being rather invasive with regards to vetting candidates during recruitment and interview processes. We all know that prospective employers will potentially look at candidates facebook pages or twitter accounts to attempt to get a better insight to their prospective employees. However, recently stories indicate that there is now an increasing number of companies who actually want to have the passwords for candidate social media accounts so they can login and "have a look round" at information not normally available on public profiles. This is being done through direct questions on an application form or during the interview process, with some interviewers asking the candidates to login to their accounts there and then.  Other methods involve employers asking the candidates to "friend" a member of the the HR team so that they can see the information normally reserved for people considered as a friend. Is this invasion of privacy or legitimate screening of a candidate?  Probably both depending on the circumstances and position being applied for. One thing for sure is that people are bound to have very strong views on this topic and this debate will surely be another 'battle' over privacy on the internet. You can read the full story here.    

Twitter and LinkedIn to Partner

By Dave Haygarth   November 10, 2009  
Twitter and LinkedIn yesterday announced a partnership (sorry real-time searchers - old news!!) to allow LinkedIn status updates to be tweeted to Twitter and vice versa. See their blog post for more info. Seems to make sense that this should happen I don't know about you but I rarely update my LinkedIn status so this makes more sense for LinkedIn than it does for Twitter.