Category: Social Networking


Love is in the air: the similarities between your recruitment agency website and modern dating!

By Rachel Allen   February 14, 2020  

Love is well and truly in the air at “Reverse Delta HQ,” so we thought we’d embrace Valentine’s Day with a little trip down memory lane and talk about how we first started out as web developers over 18 years ago.

You might not know, but in the early days, Reverse Delta was the web developer for one of the largest dating sites in the country. The work that we did to create highly complex algorithms for the dating sites was actually very similar to the work in creating algorithms for our award-winning recruiter website platform FXRecruiter.  Turns out that the techniques to match potential daters and potential candidates with employers can be pretty similar!

So, although we’ve moved on from our early days of dating site development, we thought it would be a bit of fun to pull together a blog which shows the common dating terms for 2020 and how your recruitment agency website can help you to navigate the complex world of both dating and recruitment!

Benching - ‘keeping a potential love interest on the bench, just in case.’

The Jobs Archive function in FXRecruiter keeps candidates ‘on the bench.’ This isn’t as horrible as it sounds from a dating perspective - the Jobs Archive function simply means that older jobs can still remain visible to Google so may come up in a candidate’s Google search, but although they won’t be able to apply, they will be instead alerted to similar roles.  So, you’re driving traffic to your website and increasing applications without needing to do much!

Breadcrumbing - ‘keep in occasional contact but with no desire to meet.’

By integrating your recruitment agency website with one of FXRecruiter’s many integrations, you can send any passive candidates updates about your recruitment agency and helpful content such as job search tips or industry/sector news via a blog or newsletter.  This way, you’re keeping your pipeline of candidates engaged on the off-chance that the ideal job will come up.

Ghosting/Haunting/Orbiting - ‘ignoring a love interest, continuing to watch them on social media, or interacting with their posts but not engaging in direct communication.’

All of these, from a dating perspective, are very harsh and we’d advise all recruitment agencies to set up a way to make sure you can quickly and effectively thank people for the time in applying for a role and (permissions dependant) ensuring that they know we can keep in touch with them, either via your social media platforms or through email.  By engaging with candidates in this way, you’re keeping them active on your database for when the ideal job comes along.

Ghosting candidates is a terrible thing to do, so we make sure our websites are built to provide a brilliant candidate experience. We’ve built in a bunch of features to automate some of this work, so that you are keeping in touch with candidates as much as you can during the application process. Failing to keep your candidates engaged or if they have a bad experience with you is potentially very damaging to your recruitment agency’s reputation.

Cushioning - ‘keeping in touch with a love interest in case of a break-up.’

From a dating perspective, this means keeping in touch with somebody other than your chosen partner ‘just in case’ the relationship ends.  Given that a third of new hires leave within six months, it is perhaps worth keeping in touch with the ‘second best’ candidate just in case your placed candidate leaves (you can then re-interview them).  Again, use your CRM and social media to keep these candidates engaged by offering them valuable content to help them with their career, so that your agency is front of mind for them.

See also ‘benching’ above - make sure you’ve got decent candidates on the bench and use your digital tools to keep them engaged.

Catfishing - ‘creating a whole new identity in order to start a relationship.’

A good recruiter will be able to spot a dodgy CV a mile off. But, FXRecruiter can help to provide consultants with top-quality profiles because candidates can apply for roles using their social accounts.  A LinkedIn profile is likely to be more accurate as it’s visible to all of a candidate's connections, making ‘catfishing’ much harder in recruitment!

So, now you have the number of ways that your recruitment agency website can support the recruitment process using modern-day dating analogies.

In all seriousness, the algorithms that you create for both dating agencies and recruitment agencies have a number of similarities:

The commodity is actually people’s personal data, so it needs to be kept ultra-safe
The search criteria your daters are looking for is similar to recruiters - location, salary, whether they are looking for something ‘permanent or temporary!’
You might look at a particular job advert or dating profile and whilst they might not quite hit the mark, it’s useful to have other suggestions, based on similar data which again, both dating sites and recruitment sites should be able to handle.

If you think Reverse Delta could be your perfect match of recruitment agency website designer, we’d love to hear from you. Get in touch with one of our recruitment tech experts on 08000 199737 or


3 Reasons why content marketing is a brilliant strategy for recruiters

By Rachel Allen   January 13, 2020  

Content marketing is one of the biggest trends in recruitment marketing at the moment – and it looks here to stay. A relatively inexpensive way to get your message out to your target market (no printing, no design and no event/sponsorship costs), the key is to make sure that you spend your time and energy in creating content that accurately reflects your brand and ultimately, engages your candidates and clients.

One piece of content can be used many times

If you’ve got a content plan and a list of topics that you know will engage with your candidates and clients, you can then work out ways to use them multiple times. If you film a video for your website, why not transcribe it into a blog post? If you cover a couple of themes within your video, you can cut it in to a short teaser film and post it on social media, driving people to the main video on your website using several different key messages to entice people to view.

Tip: Think carefully about your message and invest time in a high-value piece of content. From there, work out how you can use it in several ways.

Content will help your website perform better

If you are writing about a topic or issue that’s relevant to your industry or sector, there’s no doubt that it will be full of keywords that Google will LOVE. Although the Google algorithms are always changing, one principle remains the same – it rewards websites where the content is updated regularly, which has lots of keywords and where readers have spent time on a page.

Tip: Make sure you have researched your keywords and use them throughout your content. There is a lot of discussion about Content vs. SEO – but SEO will rely on good quality content, so make sure you get it right. Make sure your content is worth reading and your SEO will benefit.

A content strategy will feed your social media

Your website’s blog is the first place to go to for your social media content. For each blog post, create social media posts to drive people back to your website. This could be a quick video to introduce your blog post (make sure you add in subtitles) or you could do an Instagram story or just a series of text-based posts (with an accompanying image) that will help to drive people to your blog post. And don’t just drive people to your blog once – think of different ways to introduce the topic and create eye-catching posts to drive people to your posts.

Tip: Make a plan of content that you want to share – this could be trends and news in your sector, the recruitment perspective on various national awareness days such as Mental Health Awareness Week, or simple techniques such as CV top tips or helping people through the recruitment process and what to expect when they register with an agency.

Reverse Delta now offers content marketing to our recruitment clients because we know it’s a vital way to improve the performance of your recruitment agency website. As we know, many of our clients struggle to find the time to manage this in-house as typically the consultants are too busy to take this on and some clients don’t have their own marketing team available.

We are delighted to welcome Rachel Allen to our team as Social Media & Content Specialist. Rachel has over 15 years’ experience of B2B marketing, with the last five years spent working with a range of recruitment clients. Rachel has been working on the Reverse Delta blog and social media since late 2019 – check out some of her articles here.

If you’d like to find out more about how Rachel can help your recruitment agency write great content to support your recruitment marketing strategy in 2020, get in touch via or call her on 07734 886538.


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Twitterfeed goes out with a whimper for Halloween

By Dave Haygarth   October 31, 2016  
As grim things go, the slow demise of Twitterfeed isn't quite horror-movie proportions, but it's a sad and dark tale for the many people out there who have relied on it over these last few years.   It grew rapidly as people realised they could automate a good chunk of their marketing messages by posting from one source and syndicating to other social sources. It became so popular that link-shortening giants acquired Twitterfeed mid stream.It's a classic case of survival of the fittest though and cleverer, easier, and generally app-ier things came along. It's a harsh world but obviously someone, somewhere decided that Twitterfeed's premium option wasn't bringing in enough money to keep the service going. The announcement 12 days ago that October 31st was the last day of Twitterfeed caught many by surprise. teaches any users what a potential house of cards we can build at time. As developers, we're always keen to point out in any proposals that external / third parties can do this. Stop services, be acquired, be unreliable, of even start charging. It's a frustrating sign of a world full of choice, and sometimes a case of which horse to back.Probably the biggest loss will be that at the time of writing there seems no viable (and free to use) alternative to post any feed content to a LinkedIn page. That will hurt some.  Maybe it is a gruesome Halloween thing after all?PS - For any readers out there in need of help, there are loads of other services, but who knows when they might close their doors? We're currently still fans of IFTTT, Zapier, and There's a quick help guide here on our knowledgebase about how to feed your jobs to Twitter / Facebook on but good luck if you're looking for something to post to

What does success look like?

By Dave Haygarth   January 9, 2015  
Make a New Year's Resolution you can actually keep!As we saw in the last blog update, your website is never truly finished. You need to keep on top of your website and keep feeding it interesting new content, both for your readers and for the search engines. Broadcasting on many channels If you’ve embraced social media, you can create a virtuous circle by reusing or linking the same content in different ways — your core website, your Facebook page, Twitter, LinkedIn, email marketing, etc, etc. So what can you do? Work at keeping your content fresh Search engine optimisation is not about gaming the system with clever tricks, it’s about a steady drip of interesting content. If you’re interesting to people, you’re more interesting to the spiders. Adding regular point of view content to your site — eg blog updates — helps position you as useful experts in your field and distinguishes you from the competition.   Use a tool Use one of the growing number of tools that measure how you’re doing and how that changes over time. Some examples:Woorank ( This tool gives you a snapshot of how well your site is doing for SEO, mobile, usability, technologies, social and traffic. Clarity Grader ( This tool focuses on the language and clarity of the words on you site — overuse of passive language, complex sentences and other measures. You need to register but there’s a free trial. WordPress users can use a plug-in to do a very similar thing. W3C Validator ( The W3 are the guardians of web standards. This tool focuses on the validity of your code markup.  No site is ever truly perfect (we learned some useful things about ourselves reviewing these tools). You can spend a lot of time and go slightly mad trying to optimise for every single metric, but a combination of tools can give you a good idea of how you’re doing. If you’re really interested in these, we can point you at several more resources.   Ask an expert to review your site Reverse Delta is one such resource. Others are available of course.  Take-away messages:Content. Focus on your readers — what’s in it for them? Think about how well your site is doing six, twelve and eighteen months down the line after going live. You might use a tool to help with this. Keep at it. 

The LinkedIn breach: Take action to limit any damage

By Dave Bancroft   June 7, 2012  
LinkedIn's recent security breach cased a bit stir, as these things tend to do.  It's a very popular networking site and in simple terms the sheer volume of personal data accessible is enough to cause alarm bells. Here's what you need to do if you haven't done so already and a few simple things to remember: Change your LinkedIn Password IMMEDIATELY Hover over your name in the top right of LinkedIn and a drop-down box will allow you to select "settings".LinkedIn will ask for your password. Enter your current password to confirm you're who you say you are (!!!) and then scroll down to the bottom. Select Account and under "Email & Password" select "Change password". Don’t try to make your password too memorable. It's tempting but eventually will come back to haunt you in the next hacking. Make each password unique and if you want to make it memorable then use a combination of punctuation marks letters and numbers that can really only be memorable to you. Do not use the same password on any site that you use on any other site If you have a hotmail account or Google Mail account that uses the same password as your (now hacked) LinkedIn one, guess where the hackers are going to try and login to next...!  Change that one too.

Employers asking candidates for Social Media passwords during recruitment process

By Dave Haygarth   May 22, 2012  
It seems that employers in the US are being rather invasive with regards to vetting candidates during recruitment and interview processes. We all know that prospective employers will potentially look at candidates facebook pages or twitter accounts to attempt to get a better insight to their prospective employees. However, recently stories indicate that there is now an increasing number of companies who actually want to have the passwords for candidate social media accounts so they can login and "have a look round" at information not normally available on public profiles. This is being done through direct questions on an application form or during the interview process, with some interviewers asking the candidates to login to their accounts there and then.  Other methods involve employers asking the candidates to "friend" a member of the the HR team so that they can see the information normally reserved for people considered as a friend. Is this invasion of privacy or legitimate screening of a candidate?  Probably both depending on the circumstances and position being applied for. One thing for sure is that people are bound to have very strong views on this topic and this debate will surely be another 'battle' over privacy on the internet. You can read the full story here.    

Go fishing with Social Media

By Dave Haygarth   December 8, 2011  
One for the recruiters but appropriate to a number of industries I guess. One of the greatest things about Twitter and Facebook is that you can get to places (and people) you couldn't get to before. Fancy getting to know your competitors' candidates and clients? Well... you're one step nearer now. Harnessing the incredible power that social media runs on can take some time to get used to. People talk about good content, interesting angles, good stories... they're all fundamental - yes - but recruiters can leverage social media channels to engage in a little more underhand a way than you might think. I don't even think this is 'naughty' either... just being creative with 'out there' information. It's all based around the follow  or like concepts.  (I'll illustrate with Twitter but there's a similar approach on Facebook) Let's say you work in a certain niche or geographic area. You will have some direct competitors. Have you seen who they are following?  Some of those people will be their candidates and clients.   Follow them.  It's one click. Done.   The nature of us humans and our curiosity means that when we see someone following us on social media, we tend to be flattered. We follow them back. Job done.. in that case.   From that point onwards, you just need to be interesting (I can't really help you do that too much but can provide the tools).  Once you have those prospects on LinkedIn, Twitter, Facebook, you just need to inspire, flatter, draw them in with the kind of content that they want. It’s so important that recruiters provide unique, easy to share content - adding value to your target group, as well as promoting you as outstanding people. Good content includes writing good job descriptions and titles too - don't assume you need to be sitting down blogging every hour God sends. Write good content, get good followers, and you will reap the rewards.

Facebook to get Job Search App

By Dave Haygarth   September 21, 2010  
Startup BranchOut - "Career Networking on Facebook" - have raised $6 Million funding to bring job search to Facebook. They face stiff competition from LinkedIn - but perhaps it could work, given the huge user base Facebook has. What do you think? More info on Mashable

Reverse Delta Sponsor Lawspeed’s Topical Issues Seminar

By Dave Haygarth   September 20, 2010  
Reverse Delta are proud to be sponsoring the next Lawspeed event - 'Topical Issues Seminar' on 14th October 2010. Topics that will be discussed include:The Agency Workers Regulations 2010 IR35 - What does the future hold? MSC Legislation Social Media - how to protect against claims and lossThe event is to be held at The London Chamber of Commerce, London, EC4R 1AP on 14th October 2010 from 11.45am to 4.30pm. Tickets are £199+VAT (20% discount for ARC members). To book, please call 01273 236 236 Lawspeed have specialised in legal services to the recruitment industry since 1997. We look forward to seeing you there!

Selling the Dream: Weight loss, Cycling, … whatever.

By Dave Haygarth   September 12, 2010  
I'm not sure where to post this - I have three 'home' blogs on the go at the moment for various reasons plus one 'work' blog - this post could happily fit in either or all of them really... but it's just as good to pop it here safe and sound. The reason it could go on either is because there's a big crossover involved. In part, it's about training, racing, fitness... in part about dieting, weightloss, fatness, and in some way's its about internet marketing and reaching target audiences through online advertising. I listened to (another) great podcast the other evening (whilst in the bath - my preferred place of podcast-consumption) about Internet Marketing (from as it happens), and it touched - in part - on the future of Facebook. The most visited site in the world outside of Google, Facebook is an annoyance to me that I feel like I should visit once in a while, but for various personal reasons it not really my cup of tea. However, with the numbers of visitors involved and its almost unique way of connecting people, its influence can't be ignored. At one point, someone mentioned advertising on Facebook, and which companies might benefit from targeted adverts to specific groups of people as well as Facebook pages. The publisher then mentioned the dreaded 'Weight Loss' adverts that adorn social networks and you could sense the collective rolling back of eyes even through the medium of an audio podcast. Short of Viagra [sic], those annoying 'You could lose two stones in two months' adverts are an annoyance to people that almost go ignored. Almost. There must be some law of economics somewhere that says that if paid internet advertising doesn't work, it wouldn't be there. I believe in the round this rings true. After a while, if everybody ignored the ads, people would stop paying to place them there. But something strange happened to me the other day... I happened to need to lose some weight, (long story involving a very hard cycle race over three mountains), and thought it might be a cathartic experience to write about my experiences of having to shed 9lbs in 25 days. My fairly tongue in cheek 'updates' about what I'm eating, how I'm exercising have helped me share amongst my cycling friends in particular a bit of a gruelling process of losing weight. But suddenly, from out of the ether, came a load of Twitter followers. "Weightloss" twitter followers, whose keyword search and spammy style of following poor unsuspecting tweeters because they happen to mention certain weight / diet related words.... how could they?! The cheek. ... but hang on a minute... I'm a cyclist in my spare time. A keen competitive cyclist who - at times - relishes being "followed" or observed by my peers and indeed anyone from the cycling community. It's commonplace for brands of bikes, or bike shops, or other cycling industry people to follow me and the likes of me on Twitter (or Facebook) as they're connecting with their target market (note - I said connecting - not just "selling to" - but understanding and connecting with). I suddenly realised that internet advertising and indeed any online marketing like this - be it weightloss ads on Facebook or a bike shop following me on Twitter... it's all just trying to be there to sell me my dream - if I'd just humour them by looking at what they have to offer. Social media marketing is way more than advertising. Even the most crude "bidding" on certain words or for certain age groups / interest groups... it a whole lot better than the scatter-gun approach of offline campaigns. Find your dreamers, and sell them their dream, be it a shiny new carbon fibre bike, or just a few inches off the waistline.

Twitter and LinkedIn to Partner

By Dave Haygarth   November 10, 2009  
Twitter and LinkedIn yesterday announced a partnership (sorry real-time searchers - old news!!) to allow LinkedIn status updates to be tweeted to Twitter and vice versa. See their blog post for more info. Seems to make sense that this should happen I don't know about you but I rarely update my LinkedIn status so this makes more sense for LinkedIn than it does for Twitter.