Category: Pay-Per-Click

Partner focus: Trovit

By Dave Haygarth   September 30, 2014  
FeedManager from Reverse Delta is a product based on taking your jobs from your site and spinning them far-and-wide over the web. As the web becomes more and more populated with content, and each site better and better optimised, having lots of routes to your site and your jobs is becoming more and more important. One site we have been working with for many years now is Trovit - it's worth looking at some of the background and workings of such a site.Trovit is the leading classifieds search engine in Europe and Latin America. Since it was launched in 2006, it has constantly grown and is now present in 39 countries with five verticals: jobs, homes, cars, products and holiday rentals.Trovit partners with thousands of job boards and other portals of all kinds to offer its users a complete overview of the market, saving them the time it would take to browse all those different sites. It also offers the possibility to search from a computer, tablet or smartphone, as well as the option to create email alerts to be the first to find out about new listings.By indexing your listings on Trovit you can diversify traffic sources and set up tailored sponsorship campaigns to suit your needs and targets at a competitive cost:Reach a wider audience Trovit UK receives around 8 million pv/month Receive new users to your website and diversify traffic sources Receive free quality traffic (users come to Trovit specifically with the aim of searching for jobs, Trovit sends their users directly to the partners' site and thus the conversion from click to application is more likely to be high Join many other partners including Total Jobs, Jobsite, Reed, Job and Talent, Media Groups such as Haymarket, Redactive and Incisive Media along with newspapers like Guardian, Telegraph etc. Each ad in Trovit is only shown as a snippet, (without contact details), so that the user, when interested, must then click on the ad to get the complete details. This links directly back to your website. With this model Trovit are able to send substantial amounts of traffic to partners.Trovit also offers a premium service - allowing you to promote your ads, ensure the stability of traffic and multiply it substantially:Via sponsored listings at the top and bottom of Trovit’s pages, (for relevant searches) Via sponsored listings in relevant user specific email alerts The possibility of ads appearing back-to-back The service is CPC based and you only ever pay for the traffic you receive.In addition, Trovit have a Segmentation Service which allows you to focus budget and maximise traffic levels by setting a higher cpc for your most important listings: (by company, by advertiser, by location, by salary, etc) and track separately.If you'd like to know more about Trovit, Trovit's Premium service, or FeedManager from Reverse Delta, please contact Dave Haygarth - Operations Director - dave.haygarth@reversedelta.com

Calls To Action – Make Your Visitors Click

By Dave Haygarth   May 21, 2008  
Sometimes people can tend to put so much effort into design and layout that content suffers.  Even worse, text content's great, design and layout are great, but your visito think... 'okay then... what now?'Your website - and particularly your business website has got to strongly motivate people to do something before they click away. Some people can spend literally thousands of pounds on state of the art sites, Search Engine Marketing and Pay Per Click, but when someone gets there, they just go out through the same door.Great blog post on this here containing 34 incredibly strong Calls To Action.

Anyone for a vodka.com ? That’ll be £1.5 million, please

By Dave Haygarth   March 16, 2008  
Fascinating article on the Guardian's tech section about the trade in web names being worth millions. Basically, buying a domain name before someone really wants or needs it for their commerce is not any different to speculating on any other investment.It's long been a mild obsession of mine to try and bag a really good domain that someone might want, but I've never got near. Yet. Sometimes, as the article points out, it's just good to gather the real estate in the first instance - because it'll all go eventually, just like buying real land. If someone, someday wants to come and build their skyscraper on your real estate, then you're quids in. But only if !

How NOT To Run a Pay-Per-Click Adwords Campaign

By Dave Haygarth   March 10, 2008  
A recent search for "Acoustic Energy Speakers" turned up a listing from a company called "Audio Excellence".Clicking on this link will have cost them whatever they bid for the keyword phrase mentioned. Given that they were about the 3rd or 4th link down, we can assume this will have cost a few pounds (or dollars as it turns out).So what was wrong with this campaign?1) The link returns an error: The requested URL /index.asp was not found on this server.2) Upon navigating to their homepage, I found they were a US site, advertising in Dollars with no information about whether they ship outside the US -- I searched Google.co.uk. Almost all the other links are for UK based companies.3) Worse still, they don't actually have any 'Acoustic Energy Speakers' on their site.Lessons Learneda) Be careful what keywords you bid for, or you will end up paying for clicks that generate no business.b) Target the countries that you can service: don't bid worldwide if your market is localc) Test and Monitor your Ads and your campaignsd) Don't link your ads to non-existent pages, or at least provide an automated redirect to your homepage.Ref: http://audioexcellence.com/index.asp?PageAction=VIEWCATS&Category=503