Category: Partners

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Maximising your website for a fully inclusive user experience

By Peter Morrow   March 9, 2020  

The subject of inclusivity in recruitment has been around for a while and I think it’s here to stay (and so it should be). What should be the driving force behind this - is it because, in the current market, many sectors are seeing a real shortage of candidates? Or, as a society, should we all do a little bit more to make sure the 1 in 5 members of the working population* that have a disability are given the same opportunities to have a great career?

The disability employment gap (the gap between the number of disabled and non-disabled people in employment)* has remained at 30% for the last decade, but at Reverse Delta, we think that there are some great features that are already built into our FXRecruiter websites that will help you to improve your recruitment agency website experience for people with disabilities.  These statistics from the 2017 RIDI candidate survey of 200 disabled jobseekers showed:

75% of the disabled jobseekers surveyed find their condition has an impact on job hunting
54% find hurdles at multiple stages of the recruitment process
28% find online assessments challenging

What are the most common forms of disability that impact people’s ability to get a job?

Dyslexia and Dyspraxia
Visual impairments including colour blindness
Mobility and physical impairments
Autism and ADHD

(This list is a guide - it is not an exhaustive list.)
How can you design your website for accessibility? 
All FXRecruiter websites are designed with accessibility in mind. Our Design Director, Phil Heaton always focuses on the following aspects when designing websites for recruitment agencies:

Clarity and simplicity

Lots of clear space in between the content and the buttons and making sure that the contrast between the brand colours is sympathetic to people with visual impairments

Text size

We always optimise text size to suit people with visual impairments and would recommend that your text line length is a maximum of 15 words.

Button sizes

Making sure these are at the right size and displayed at appropriate places throughout the website

Open menus

Need to be easily navigable to make sure that the user gets a complete experience on the website

Page sections

The site needs to be designed so that all content is clear to view and easy for the user to get around.
How should you code a recruitment agency website for accessibility?
We code FXRecruiter websites so that screen-readers can make sense of it - and ordering items on the page. We try to minimise animations such as ‘intros’ and Parallax as these can cause reactions (nausea/seizures). Our CMS also allows you to use Alt text for images.

Other things that we try to avoid - jump scrolling and we minimise the use of animations.
What can you do to make sure your content supports the user's accessibility needs?
Always make sure that your content can be read by a browser/computer. Some useful things to avoid include PDFs (or make sure you provide a web-page alternative), image-based text, icons that do not include text descriptions and anything that might cause a seizure such as a video that flashes or an animation.

Not only is there a huge amount of opportunity for recruiters to access the disability market in times of candidate shortages, we simply feel that it’s important to create a level playing field so that everybody has the same opportunity to have a rewarding career. Reverse Delta will be working more with Recite Me, which is an assistive technology that supports recruiters with the online recruitment journey from discovery and attraction to application and onboarding.

*The stats are taken from We are Purple, an organisation dedicated to changing the conversation on disability by bringing disabled people and businesses together. Check out this brilliant article, which has more hints and tips about how you can improve your recruitment processes for people with disabilities. https://wearepurple.org.uk/creating-an-inclusive-and-accessible-recruitment-process/

For further reading, check out The WebAIM Million study which showed that almost 98% of 1 million website homepages failed to comply with Web Content Accessibility Guidelines (WCAG).

To find out more about Accessibility with an FXRecruiter website, contact our commercial director Peter Morrow on 08000 199737 or peter.morrow@reversedelta.com.

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Love is in the air: the similarities between your recruitment agency website and modern dating!

By Rachel Allen   February 14, 2020  

Love is well and truly in the air at “Reverse Delta HQ,” so we thought we’d embrace Valentine’s Day with a little trip down memory lane and talk about how we first started out as web developers over 18 years ago.

You might not know, but in the early days, Reverse Delta was the web developer for one of the largest dating sites in the country. The work that we did to create highly complex algorithms for the dating sites was actually very similar to the work in creating algorithms for our award-winning recruiter website platform FXRecruiter.  Turns out that the techniques to match potential daters and potential candidates with employers can be pretty similar!

So, although we’ve moved on from our early days of dating site development, we thought it would be a bit of fun to pull together a blog which shows the common dating terms for 2020 and how your recruitment agency website can help you to navigate the complex world of both dating and recruitment!

Benching - ‘keeping a potential love interest on the bench, just in case.’

The Jobs Archive function in FXRecruiter keeps candidates ‘on the bench.’ This isn’t as horrible as it sounds from a dating perspective - the Jobs Archive function simply means that older jobs can still remain visible to Google so may come up in a candidate’s Google search, but although they won’t be able to apply, they will be instead alerted to similar roles.  So, you’re driving traffic to your website and increasing applications without needing to do much!

Breadcrumbing - ‘keep in occasional contact but with no desire to meet.’

By integrating your recruitment agency website with one of FXRecruiter’s many integrations, you can send any passive candidates updates about your recruitment agency and helpful content such as job search tips or industry/sector news via a blog or newsletter.  This way, you’re keeping your pipeline of candidates engaged on the off-chance that the ideal job will come up.

Ghosting/Haunting/Orbiting - ‘ignoring a love interest, continuing to watch them on social media, or interacting with their posts but not engaging in direct communication.’

All of these, from a dating perspective, are very harsh and we’d advise all recruitment agencies to set up a way to make sure you can quickly and effectively thank people for the time in applying for a role and (permissions dependant) ensuring that they know we can keep in touch with them, either via your social media platforms or through email.  By engaging with candidates in this way, you’re keeping them active on your database for when the ideal job comes along.

Ghosting candidates is a terrible thing to do, so we make sure our websites are built to provide a brilliant candidate experience. We’ve built in a bunch of features to automate some of this work, so that you are keeping in touch with candidates as much as you can during the application process. Failing to keep your candidates engaged or if they have a bad experience with you is potentially very damaging to your recruitment agency’s reputation.

Cushioning - ‘keeping in touch with a love interest in case of a break-up.’

From a dating perspective, this means keeping in touch with somebody other than your chosen partner ‘just in case’ the relationship ends.  Given that a third of new hires leave within six months, it is perhaps worth keeping in touch with the ‘second best’ candidate just in case your placed candidate leaves (you can then re-interview them).  Again, use your CRM and social media to keep these candidates engaged by offering them valuable content to help them with their career, so that your agency is front of mind for them.

See also ‘benching’ above - make sure you’ve got decent candidates on the bench and use your digital tools to keep them engaged.

Catfishing - ‘creating a whole new identity in order to start a relationship.’

A good recruiter will be able to spot a dodgy CV a mile off. But, FXRecruiter can help to provide consultants with top-quality profiles because candidates can apply for roles using their social accounts.  A LinkedIn profile is likely to be more accurate as it’s visible to all of a candidate's connections, making ‘catfishing’ much harder in recruitment!

So, now you have the number of ways that your recruitment agency website can support the recruitment process using modern-day dating analogies.

In all seriousness, the algorithms that you create for both dating agencies and recruitment agencies have a number of similarities:

The commodity is actually people’s personal data, so it needs to be kept ultra-safe
The search criteria your daters are looking for is similar to recruiters - location, salary, whether they are looking for something ‘permanent or temporary!’
You might look at a particular job advert or dating profile and whilst they might not quite hit the mark, it’s useful to have other suggestions, based on similar data which again, both dating sites and recruitment sites should be able to handle.

If you think Reverse Delta could be your perfect match of recruitment agency website designer, we’d love to hear from you. Get in touch with one of our recruitment tech experts on 08000 199737 or sales@reversedelta.com.

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How to bill big

By Steve Riley   December 14, 2018  
WHAT IS “HOW TO BILL BIG 2019”? “How to Bill Big 2019” is Alex Arnot’s 10 part training programme for recruitment consultants sharing the best practice that has helped the 5 recruiters he mentors exceed £1 million/year billings.Each session is available on demand as a recording as well as being delivered live, online with interactive exercises plus Q&A. 5 REASONS TO SIGN UPFull refund guarantee: if having joined 3 live online sessions you don’t feel you have received value then you will receive 100% of your money back, no discussion. Company-wide licence: The licence is company-wide so any of your staff can join any of the live sessions or access the on-demand sessions whenever they want throughout 2019! 10 live, online interactive sessions: The 10 live sessions have interactive exercises to improve learning plus your team can ask questions to get immediate feedback. All sessions available on demand: All sessions will be available live as recordings. At least 8 sessions (recorded in 2018) will actually be available on demand from 1 January 2019 until they can be replaced with recordings of the live sessions from 2019. The value Alex’s 2018 clients got from the programme: Alex’s clients from 2018 have provided lots of testimonials which you can read here: https://www.mynonexec.com/bill-big2-1/WHO SHOULD JOIN THE PROGRAMME? How to Bill Big in 10 Hours is for every recruiter billing less than £750k per year regardless of experience, niche or geography – no time wasted, one hour per month punchy sessions without having to leave their desks. ABOUT ALEX ARNOT Alex holds mentoring and board advisory roles with 35 growing recruitment companies and during the last 10 years has advised the Founders, CEOs and boards of hundreds of businesses and chaired over 1,000 board meetings. He is also a Recruiter columnist and Recruiter Awards judge. FXRecruiter SPECIAL RATE Alex is offering FXRecruiter clients a company-wide licence for £276.50/month+vat for 10 months (a 30% discount), giving your whole team access to this great resource for the whole of 2019! NB: this rate is not available through Alex’s website.SIGN UP LINK: https://pay.gocardless.com/AL00021FVBVQN1 "I increased my billings from £900k to £1.4M in the last 12 months and virtually all of that came from what I learnt from Alex. If you don’t think it’s worth investing £395/month to have your recruiters learn how Alex helped me add £500,000 in a year, then you seriously need to give your head a wobble!" Sarah T, finance recruiter FULL PROGRAMME & DATES The programme includes 10 live, interactive, online masterclasses with Q&A plus on demand recordings of all sessions.Friday 25th January 2019, 1pm What makes a big biller? The traits & shared behaviours of £million billersFriday 22nd February 2019, 1pm It’s all about you: SWOT your way to success then learn the targets, planning, ratios & self-motivation frameworks you need to bill bigFriday 29th March, 11am Smash your ceiling: how to exceed your billing ceiling and surpass revenue targets more consistentlyFriday 26th April, 11am Maximising revenue: how to make the most of every client: and fill a higher % of jobsFriday 31st May, 11am Advanced new business winning: The #1 secret of the £1m+ billersFriday 28th June, 11am Ask Alex: I'll provide instant solutions to any challenge you face on how to bill biggerFriday 26 July, 11am Attracting more quality candidatesFriday 30th August, 11am Time management: how one recruiter went from a £500,000 biller to the £1M Club in 12 months27th September 2019, 11am Become a social media pro: the online tricks that are proven to increase billings25th October 2019, 11am Ask Alex: an interactive wrap-up session to ensure successful implementation of all the ideas learnt and provide answers to any final challenges on how to bill big MORE INFORMATION: https://www.mynonexec.com/bill-big2-1/ Want more information? Contact Alex directly: 07949 082 661 | aarnot@mynonexec.com | www.mynonexec.com
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dlvr.it delivers slightly differently

By Steve Riley   May 19, 2017  
Some of our clients use a neat little tool called dlvr.it to post website content to their social channels — jobs, news stories, that kind of thing. As is common with Apps like this, you can do quite a lot of good stuff with the free version but then need to upgrade to the paid version for more powerful functionality. For example, the only way you can post to LinkedIn is to use the Pro version (a fairly modest $9.99 a month).dlvr.it has just announced a slight change in its terms from 1 June 2017. From that date Basic (free) users will be limited to 10 posts per social profile per day.That said, the change is unlikely to have an impact on most dlvr.it users — worth letting you know though!
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Reverse Delta forms an alliance with global cloud HR software provider, Meta4

By Dave Haygarth   July 28, 2015  
We are excited to announce our alliance with Meta4 - leading global HR software provider with customers including World Vision International, Inditex, Pepe Jeans, Mango and Securitas Direct.With this alliance, we are actively working with a number of Meta4 clients, implementing global multi-language career websites, seamlessly integrated with their corporate websites and with Meta4's PeopleNet software.An example career site can be seen at careers.wvi.org.The full press release follows:  Meta4 forms an alliance with Reverse Delta, an expert in career websites Through this alliance, Meta4 expands its specialized recruitment offer with a social media and mobile-enabled Career Site, FXRecruiter from the company, Reverse Delta. Madrid, 28 July, 2015. Meta4, a world-class leader for human and intellectual capital management (HICM) has just announced an alliance with Reverse Delta (http://www.fxrecruiter.co.uk), a company specializing in branded career sites on a digital recruitment platform. Through this agreement Meta4 has incorporated a powerful branded career site, FXRecruiter, into its HR solutions offer. FXRecruiter seamlessly integrates with both PeopleNet and customer corporate websites to offer candidates and recruiters an on-brand, effective and efficient recruitment process that helps attract and retain the best candidates at lower cost. Thanks to this add-on solution complementing the Meta4 HR software, companies—especially large ones—can easily create, personalize, update and publish their career sites to suit differing brands, locations or job types globally. FXRecruiter is integrated with social media and leading job aggregators, enabling customers to lower recruitment costs while delivering on their brand experience through the recruitment process. It gives so much more control to customers over their recruitment message. Likewise customers still retain the benefits of using the PeopleNet recruitment module so managers and recruiters do not need to learn how to use another system. The Alliances Director at Meta4, Pilar Gallo declared, “This strategic alliance is a sound step forward where we will reinforce our joint capabilities to deliver better solutions to our customers.  We have seen that employer brand, social media and mobile applications are very important to our customers. We believe this an upward trend which should be reflected in our evolving solutions to meet the changing customer needs. Through this alliance we are confident that together we can deliver powerful recruitment solutions that make a real difference for our customers’ ability to competitively attract and retain top talent.” “Meta4 is a very natural partner for Reverse Delta because we both have a strong customer-centric approach and our products complement each other very well. This alliance with Meta4 is stimulating us to create more global solutions to help our customers even better in an ever challenging and changing global recruitment marketplace,” adds Dave Bancroft, Managing Director, Reverse Delta.About Meta4 Meta4, with 1,300 clients in 100 countries, manages more than 18 million people worldwide through its software. Meta4 R&D&I centres in Europe and the Americas develop advanced applications to fully address both local and global needs for any company, regardless of size and complexity. Meta4 cloud solutions offer HR professionals state-of-the-art technology with the best possible user experience for managing the complete employee cycle, from payroll and personnel administration through to global talent management. These all-in-one solutions leverage cloud benefits to overcome all the challenges of all aspects of human capital management, while increasing business productivity and efficiencies. More information: meta4.comAbout Reverse Delta Reverse Delta is a software company specializing in branded career websites, recruitment sites and job boards. The company was established in London in 2002.  FXRecruiter is our flagship product and is distinguished in that from the very beginning it was designed to put customers and candidates first rather than the software getting in between our customer’s brand and their candidates.  Our team has been with us a long time as have most of our customers.  This is testament to our business model that is based on collaborating with our customers and building long term relationships with them.  We help our customers not only to implement our software but how to get the best out of it through social media channels, how to think about creating employer brand information and career site design. More information www.fxrecruiter.co.uk