Today is National Grammar Day - a day that was set up in 2008 to recognise that good grammar is a key part of celebrating languages. We thought we’d use this theme for our blog today to talk about the importance of good grammar in your website content and how it can support Search Engine Optimisation (SEO).
With Google making changes to their Algorithms constantly, it’s hard to keep up, however many articles talk about four key principles to making sure you’re doing your best in the SEO race:
Content & Quality
Presentation & Production
Given that top of the list is content and quality, we think it’s only right to feature our best tips for SEO on your recruitment agency website!
What keywords & key phrases should I use for my recruitment agency website?
Whenever you’re writing content for your website (such as job ads or on your blog), your keywords should be your first priority. Review them regularly, particularly if your business is evolving and you’re moving into new sectors. Here are some top tips:
Make sure your landing page content is 200 words
For a blog article, make sure it’s over 300 words. If you’ve got a detailed article, split it out into themes to get more value from a single piece
Job descriptions can be between 500-2000 words. Make sure they are relevant and concise - this will increase applications by up to a third!
What length should my page titles be?
Only the first 60 characters will count when your pages are being scanned, so keeping to 60 or under will be better for your click through rate!
For example, if you’re a recruitment agency with a job board, don’t use the title ‘Jobs’ for all of your jobs pages. Make all of your jobs in your database have their own page, and make those pages have their own (keyword rich) title.
“Permanent Graphic Designer vacancy in Wandsworth, London” is full to bursting point with keywords, makes good sense and is only 56 characters or 50 not counting the spaces. Don’t necessarily waste this title space using non-keywords such as your company name (unless of course it is a brand name that people are searching for), or common web words like ‘About’. Use things like “About our Design Jobs”.
How can I use headings in my website content?
Using headings or sub headers above each paragraph (using h1, h2, h3) help to define a page’s content to a search engine, so they’re of much more search engine value than the body of your text.
Should I keep my website content simple?
Going back to the four key principles above, it’s important to make sure that your content is well written, original and will add value when compared to your competitors. So, it’s worth investing the time in this area - here are some top tips to improve the quality of your website content:
Keep your sentences short
Use active verbs – not terms like “two designers were recruited” – just things like “we recruited two designers”
Go easy on the jargon – keep it full of your keywords, but don’t make things too difficult for the reader
Bullet points and using headings are a good way for people to scan read through your article
Write in the first person – use ‘we’ and ‘you’ – not ‘our customers’ or ‘the company’
Google can read hyphens but not underscores
Don’t worry too much about how the search engines read plurals. They don’t. They see “Job” to be pretty much the same as “Jobs”
For more information about writing simple, but effective web copy to help your SEO, check out the free guides from The Plain English campaign.
For more details about writing website content to help your website’s SEO, get in touch with our commercial director Peter Morrow at firstname.lastname@example.org or call +44 (0)8000 199 737 for a copy.