Category: Online Recruitment

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Activate your passive job seekers with candidate follow-up emails

By Peter Morrow   April 16, 2021  

Every recruiter has a mixture of active and passive job seekers in their candidate pool. Engaging with active job seekers is, by and large, not too difficult. As long as they are kept up to date with relevant new opportunities — often via notifications, updates and emails, they will engage with your services. You both intrinsically have something of value to offer each other.

But passive job seekers are a different prospect, with a wide variety of reasons as to why they are passive. They may be perfectly happy with their current job but would jump at the right opportunity should it appear. They may have signed up with your recruitment business during a period of active job-seeking but have now slipped into passive status. Maybe it’s something more mundane. Maybe they signed up to your recruitment site but never got around to uploading a CV.

Bringing these passive job seekers into your active talent pool can be a huge boost to your business — if you’re only bringing in regular active seekers to your clients, you could be missing out on a large segment of your talent pool’s potential.

Engaging with these passive seekers requires a degree of personalisation. For the most part, their reasons for being passive will be about them personally, not the job itself. Understanding this is key to engaging with them. But it’s no secret that many employers love passive candidates, even though this approach has come under scrutiny in the past. Passive candidates are more likely to be currently employed, and therefore already providing value to their current employer.

Using your recruitment website to your advantage is the next step in engaging the ‘passives’. The talent pool that exists in your database is one of your primary sources of value as a recruiter – but it needs to be actively engaged in job opportunities for you to win more business and grow.

This is where FXRecruiter comes in. Our bespoke recruitment website building platform now allows you to send automated follow-up emails to dormant candidates who haven’t interacted with your services for some time.

The feature allows you to set the type of reminder, its frequency, and how many times it will resend. You can send various types of email too, ranging from basic reminders for registrants who never set up an email alert or never uploaded a CV, to personalised emails to candidates who have signed up and completed their profile but never applied — or those who have not logged in for a certain number of months.

Of course, these follow-up emails may be automated, but the opportunity for personalisation is still there in the content-management system, where the personal touch can be added to all of your emails. Remember to think about email frequency and the number of repeats when setting up automated follow-ups. It is one thing to ‘nudge’ a candidate into action, it is another to overload them with emails to the point where they lose trust in you and hit the ‘unsubscribe’ button. As with everything, there’s a balance to be found — but get it right and you can expect more applications, more placements, and a greater chance of your client finding the ideal employee! With great power comes great responsibility!

Get in touch with us to find out more about FXRecruiter here.

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One key tip to get more clicks on your job postings: include salary data!

By Peter Morrow   April 16, 2021  

Let’s imagine that you, the reader, are searching for a new job. You find a position at what looks to be a great company that ticks all the boxes you’re looking for. You have all the experience required for the role and to top it all off it looks like the sort of place where you could really thrive and expand on your skillset.

You brush up your CV, proofread your cover letter and you excitedly hit apply. A few days later, a recruiter or hiring manager comes back to you and a conversation starts, and all seems to be going well. Then the recruiter mentions the salary, which was not listed in the job description — and it’s £5,000 per year less than what you already make. It doesn’t bode well and for the serious job seeker, it’s a red flag. Conversation over.

That’s why providing a salary guide is essential to a successful recruitment drive. The salary alone is a big part of why any candidate applies for any position. When discussing a new hire, many clients will focus on the profile of their ideal candidate, with a list of skills and talent that they would like to see from said candidate. In some cases, the conceptualisation of what that ideal candidate might want in return can be lacking — even in a troubled economic market like the one we’re currently experiencing, high-quality talented employees will always have leverage when it comes to negotiations.

Encourage your clients to include a salary guide, even if it is not set in stone for them just yet; a salary guide will go a long way to satisfying the curiosity of said high-quality candidates. Adverts with a salary guide will encourage more applications – and better ones too. A high-quality candidate who is out of reach, pay-wise, won’t have wasted their time on a conversation that ends when the salary question is brought up (which in turns leaves them with a bad impression for the future!).

There are, of course, legitimate reasons why an employer might want to leave a salary guide out of a job description. Some employers believe that it cuts out salary-chasers by focusing the search on those who are explicitly interested in the job. Others believe it lessens the risk of tensions arising between existing employees and the incoming hire. These are valid concerns.

But a job description is ultimately about getting the right type of candidate to apply. A salary guide encourages those who fit the pay grade and are more likely to perform at the level expected, whereas the words ‘DOE’ (Dependent on Experience) and ‘salary negotiable’ won’t work on such candidates. Not only that, but you should consider what other types of benefits the client can offer. Benefits, location, contract type (permanent, part-time, temp, interim), development and career progression opportunities — these are all essential ingredients to finding the right candidate. The more boxes of theirs you tick, the more of yours they are likely to tick.

Our FXRecruiter platform can be hugely helpful in building a job description that job seekers will click on, by making it easy to configure a description to include all the relevant details. Find out more here.

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Spend less time posting your jobs manually and more time actually recruiting

By Peter Morrow   March 22, 2021  

You’ve written a job description based on your client’s brief, and it’s ready to go!

But there’s just one problem. You now have to upload it to all the job boards your agency is on. First, your site. Then LinkedIn. Then Indeed, and all the many other job boards out there. Log in. Copy/paste description. Post job.

And then the candidates start applying. But they’re not all applying from the same place. So you have to import candidate CVs from LinkedIn manually and wherever else they’ve come from into your database. Cue more relentless copy/pasting. Whilst doing this simple, repetitive and mundane task, your to-do list grows — emails go unanswered, candidates don’t get the time they deserve, and mistakes inevitably happen.

Frustrating, isn’t it?

But the answer to this is quite simple. Technology once again steps into the breach and provides businesses with time-saving solutions. In this case, some brands have started utilising integrated multi-platform software that allows you to post a job on your site, which then goes out immediately across all of the job boards you want it to appear on. Applications can be redirected back to your website, ensuring that candidates become part of your talent pool. You are increasing both their chances of landing a great role and your chances of matching them to a great role.

Put simply, integrating your website across multiple jobs boards gives you the chance to save time and effort, improving the bottom line of your recruitment agency. You’ll be able to process more clients, advertise more jobs, and place more candidates with the same number of employees, all the while having an increasingly smooth and efficient workflow.

There are plenty of excellent multi-platform software brands out there, most of whom also provide Applicant Tracking Software (ATS). Brands such as Broadbean, LogicMelon and Idibu offer great multi-poster solutions to the perpetual conundrum of attracting more candidates to your jobs by making it simple to post one job advert that goes out to multiple jobs boards at the touch of a button.

But what about your own site? When it comes to developing your recruitment site, integrating it with any of these brands can be tricky, especially if you’re a non-tech person. Thankfully, that’s one of the many benefits of having Reverse Delta develop your recruitment website. We also offer integrations with Broadbean, LogicMelon, Idibu and many more multiposter providers as well as CRMs. Simply, this means that whenever we engineer a recruitment website, you have the option of integrating it with the multi-posters — meaning one less task for you to think about and one more significant benefit to getting you on the pathway to success. Add a job in one place, it goes out to all the destinations, and all the applications come back to one place. Sounds simple?  Yes - that’s the way it should be.

Find out more about what we do and our integrations here.

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Candidate board — showcase your quality candidates to clients.

By Peter Morrow   March 22, 2021  

Companies who have spent the last year in survival mode, having frozen hiring or even made redundancies, are now looking to start growing once more. If you’ve made it this far, then there’s undoubtedly a sense you can hold on just that little bit longer.

As leaders once more start to invest in their businesses, they will look to grow the workforce. We’re going to be entering a candidate-rich jobs-poor market, with plenty of great talent in the marketplace but few positions, as businesses are only just getting back into the swing of things.

Post COVID-19, there is an accepted view that unemployment will rise above 10% in the coming months. Advertised roles are attracting too many candidates and searching through excess applicants takes time. Even with applicant tracking software (ATS) to help you reach those ideal candidates quicker, you might still end up with a pile of candidate CVs simply too big to effectively assess for additional capability. That, in turn, extends the length of time it takes to recruit (and you’re going to want whatever time-saving advantages you can get).
Candidate Board presents the cream of your extensive candidate pool to clients.
Established agencies will have an extensive catalogue of potential candidates. Your ATS/CRM database offers an excellent opportunity to help your clients find an employee quickly.

An anonymous Candidate Board — which works like the reverse of your job board – is an excellent tool to have in your recruiter’s arsenal. Your clients will be able to search your candidates by keywords, sector, and location.

It allows your website to showcase candidate talent whilst your clients can sort through potential matches, narrowing down and selecting those that fulfil their requirements before approaching you to obtain more details about the candidate.

Better still, your clients may be able to identify a potential hire for a job that you don’t know about yet! Good business succession planning is an essential strategic task, but most clients won’t share this with their recruiter. Gain trust with a client by offering a service that allows them to see what potential hires are available.

 

Candidate Board gives you the ability to:

place excellent talent in front of your clients quicker
the opportunity to utilise spin-out campaigns
showcasing the best potential employees at a glance to an employer; by giving that employer the chance to go through the talent, you have on your books at their own pace. 
allows you to develop a rapport with the client
reduce time to hire as clients find their hires
invest in a real competitive advantage
increase your revenue and profitability

Use your Candidate Board as a Lead Generation Tool on your website:

showcase it to any visitor 
or place it behind a client portal and use it as an upsell and give access to only your paying or ‘VIP’ clients

Call to Actions (CTA) will ensure your website captures relevant details so your consultants can follow up, such as:

sign up for candidate alerts 
learn more
request more information
download candidate profile
clients can also sign up for email alerts of new candidates added meeting their requirements.

It doesn’t matter what field you’re recruiting in, from property to writing and the creative industries — a Candidate Board, gives your client more control whilst still leveraging your expertise in the market.

There is a consensus that recruitment is going to become very competitive after a challenging year. With thousands of new entrants in the market, all willing to under-cut established agencies. But what they won’t have to begin with is a pool of candidates to display to clients. You do. Now is the time to add a competitive advantage, such as the Candidate Board.

Our recruitment website development platform, FXRecruiter, can provide you with Candidate Board functionality online. Find out more here.

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Why aren’t my jobs showing up in Google for Jobs?

By Peter Morrow   March 8, 2021  

A position showing up in Google for Jobs (G4J) is a great sign. It guarantees you’ll see a wider field of candidates apply (and therefore, a better chance of the ideal candidate applying). There’s also the added benefit of it being an excellent passive form of marketing for your recruitment agency, driving extra web traffic to your site. An excellent recruitment website with a well-structured data setup should have few issues having new positions show up in Google for Jobs.
What is Google for Jobs?
As per the name, it’s essentially a search engine designed to show jobs. Google bots crawl the internet, find job positions and then display them at the top of relevant searches. Crucially, G4J is free – it costs nothing for a job to appear, and it costs nothing for a candidate to apply (although there are concerns this may change in the future).

With 52% of millennial job hunters using Google and G4J to search for work (and numbers in other demographics rising), this represents a significant segment of potential candidates. But what do you do if your job isn’t showing up on G4J?
Common reasons why jobs don’t show up in Google for Jobs
One common reason why a job might not show up in G4J is simply that the website on which it's advertised is not optimised for G4J. The schema and the data structure setup of your site may be incorrect for communicating with Google’s bots. This is a problem that we are used to solving, thanks to our FXRecruiter platform for designing recruitment websites.

Other reasons why a job might not show up in Google for Jobs include:
Job location
Make sure your job is set to the right location or remote if appropriate. This will guarantee more applicants from the relevant geographic area.
Expired jobs are still visible
Having expired jobs still visible on your site will ensure Google’s bots will downrank your site (not to mention that any candidates that do find your recruitment site and see a number of expired jobs will be reticent to return). Delete expired jobs every couple of weeks.

 
Posting the same description on both LinkedIn and your site
If you use the same description, G4J will simply merge both into one entry – and may choose to display or redirect to LinkedIn or another jobs board site first. Rewriting the description will help in this regard.

 

Related to this is the timing of posting your job description. If you post it on LinkedIn before you place it on your site, it is likely that Google will prioritise LinkedIn.
Incorrect keywords or a poorly written job advert
Perhaps the most fundamental point from a recruiter’s perspective. Making sure your keywords are relevant to your client’s ideal applicant is vital to making sure your job appears in front of the right people. A poorly written description with unclear definitions will also make it harder for Google's bots to pick up, with fewer high-quality candidates applying as a result.

I wrote a series of blogs on The secrets of SEO success recently. You can click here to read keywords & key phrases, and relevant keywords for guidance tips.

 

Finally, Google doesn’t guarantee that your job data will be shown, even if all the details are set up correctly. This is especially true in competitive industries, there are, after all, only so many entries Google can show!

Looking for more advice on how to make your recruitment website Google-friendly? Get in touch with us here or call 08000 199 737.

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Integrating your recruitment website with your recruitment software

By Peter Morrow   January 29, 2021  

As a recruitment agency, you want to build the best possible experience for your clients and candidates. In today’s online-focused world, that means a recruitment website – a front-end and shop window to your business – that is aligned with your recruitment software on the back-end. Tying the two together will provide you with a foundation around which you can construct business interconnectivity that portrays expertise and facilitates a personable, professional approach. In other words, the key ingredients for a successful recruitment business.

Integrating your recruitment agency’s website into your recruitment software – such as your Applicant Tracking Software (ATS) or your Customer Relationship Management (CRM) system – is vital to building this success. These two elements require web-building expertise and an understanding of how different software and tools interact with each other. That’s where FXRecruiter comes in – our SaaS platform designed to grow your business.
What are the benefits of integration?
Building an integrated recruitment website will provide you with many time-saving benefits, cutting out much of the legwork of the day-to-day life of a recruiter.

Here you can see a diagram of two-way integration. Jobs posted from your ATS or CRM to your FXRecruiter website. Candidates details and registrations sent back to you ATS or CRM.

A few potential benefits for you and your staff below:

Automatic job posting to your recruitment website – allowing you to go direct from client brief to posting.
Smooth dataflow with your ATS or CRM system, meaning applications won’t get lost in the pipeline.
Reduce the need to re-enter candidates into different systems – a time-consuming, error-prone task.

As for the candidates themselves, they can expect:

An improved, smoother user experience
Applications and CVs will be received quickly, and to the right consultant in your company
Easily managed portal – details, applications, CVs, all in one place.
Excellent GDPR-compliant data security services (with the right to unsubscribe and remove their data).
Automated job notifications and email alerts.
The information pipeline also means that any call-backs from your consultants to the candidate ensures the consultant has solid information about the candidate from the start.

How do we provide these solutions?
If you have a recruiter software application programmer’s interface (API), we’ll be able to use it to combine your website and the recruitment software you’ve chosen. The integrations available in FXRecruiter can save your business so much time – increasing efficiency and producing a more streamlined, hands-on service. And that’s what both your clients and candidates will want.
Who can we integrate with?
If the provider of your recruitment software has an API, FXRecruiter will be able to integrate with them. Even if they don’t, it’s not the end of the world - we should still be able to find a solution. That’s what we do.

A few of the providers we integrate with: Bullhorn, Bond Adapt, Colleague, Itris, JobAdder, Microdec, Profile, RDB ProNet, Influence, Matchmaker, Darwin, Voyager, Meta4 HR, and Lever.
Why us?
Not only are we an established business with an excellent track record in designing top of the range websites for recruitment agencies (see our portfolio), but we also have established relationships with many of the key CRM, ATS, and 3rd party recruitment technology developers. Our team monitors the latest updates with these providers and developers, ensuring that any changes to their systems will be quickly and smoothly integrated into your recruitment website.

You can find more about the integration process here.

If you are interested in discussing how we can integrate your recruitment website in more detail, get in touch with one of our experts at Reverse Delta.

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Six tips for attracting new clients to your recruitment website in 2021

By Peter Morrow   January 26, 2021  

When designing your recruitment website, your goal is ultimately to acquire quality candidates and quality clients. Talent begets talent, like a circle. With high-quality candidates on offer, high-quality businesses will come to you. With high-quality businesses on offer, high-quality candidates will be drawn to you.

Your role as a recruitment firm is to be the matchmaker, to create an effective and efficient system that benefits both client and candidate. Key to that is your digital marketing strategy, which will attract your audience to your firm. Your digital marketing strategy needs to showcase who you are, what you do, and what you can offer to your customers.

Here are six quick tips to supercharge your digital marketing strategy this year:

Use social media — especially LinkedIn!

It’s almost impossible to run a business these days without some social media presence. Around 45 million Britons are on social media — the question is, which platform? For recruitment firms, the first choice will always be LinkedIn. After all, it’s the professional network of social media — people looking to apply for jobs will be active on LinkedIn. Building a profile with regular activity will make your firm stand out.

How we can help: We can set up an automatic feed of jobs to your LinkedIn company page. Your consultants can use the sharing buttons on jobs, blogs and news to share content with their own profile pages. Candidates can apply or sign-in using their Linkedin details.

Pay attention to SEO

If nobody can find your job, nobody will apply for it. Consider the keywords you’ll use in the job advert you’re going to build for your client. With the right search engine optimisation, the chances of the right person applying for the job will increase.

How we can help: FXRecruiter will automate much of your SEO, using the keywords in your job titles, their locations and categories. You can also follow our blog for more help and advice — e.g. great SEO tips for your website, writing a great job description.

Optimise for Google for Jobs

Alongside tip number 2, making sure your job adverts are optimised for Google for Jobs will mean that the search engine will index your postings and automatically add them to relevant searches.

How we can help: FXRecruiter already integrates with Google for Jobs so provided your jobs are on your site, they should also appear on Google for Jobs.

Affiliates and testimonials

The best form of marketing is word-of-mouth — nothing beats genuine praise. However, waiting for your audience to start leaving reviews and feedback can take time. Collecting and showcasing (genuine) testimonials on your site is one method. But using affiliates — say, those who are already using your service — and encouraging them to refer other candidates or clients to you via rewards is an even more powerful way of encouraging audience growth. Be mindful of GDPR though, old style ‘refer a friend’ won’t cut it.

How we can help: By building an effective, stylish testimonials page. If you’re looking towards affiliate methods, FXRecruiter is entirely GDPR-compliant, with data security a priority, ensuring that any potential data issues will be covered.

Use content to position your brand

Providing your audience with something concrete that they can gain value from — a video, an article, an interview, or a podcast — gives you a twofold benefit. Not only does it drive hits to your site (especially when combined with effective SEO), it will also position you as an industry leader. Think about the regular publications you read — do you consider them to be thought leaders in your sector? They didn’t become experts overnight. They put the hard graft in to develop that position.

How we can help: In addition to our website design services, our award-winning creative team can provide you with the content and brand development to position yourself as a thought leader in your sector.

Build an email list

Encouraging your audience to sign up to your job alerts and email lists allows you to notify them of any exciting job opportunities that come up. Not only that, you can utilise a mailing list to highlight exciting new developments, your latest blog posts, or any other content that feels relevant to your audience.

 
How we can help: FXRecruiter provides easy, accessible, and data secure methods for building a segmented email list.
Our bespoke platform for designing and maintaining recruitment websites, FXRecruiter, is in an ideal position to help you win new clients in 2021. Find out more here.

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SEO tips for planning your recruitment website – how to build a sitemap

By Peter Morrow   January 12, 2021  

A website sitemap is critical to great recruitment website design. A sitemap is a file with a list of all the web pages accessible on your site, visible to both users and the crawler bots that search engines use to trawl and index site information.

Just as a map gives you directions to where you’re going, with an ‘X’ marking the destination, a sitemap does the same for a search engine, directing it to the available information on your site, and making it a simpler process to understand the details available on each page. The search engine can then begin to ‘learn’ how to index your site, before ranking it according to searcher intent. The bigger the site, the more useful a sitemap.

To give you an idea, here is an image of how a sitemap could be visualised.

So, how can you start conceptualising your website with a sitemap in mind to help with SEO?

 

1) Clarify the purpose of your website

What are you aiming to achieve, and who is your target audience? You’re almost certainly already doing this, whether through your use of content or through your business’s LinkedIn profile, pitching yourself and your company with a specific image in mind. But approaching this from the purpose of a sitemap will help outline your calls to action as a business, and the CTAs the search engine will focus on.

 

2) Crawler bot pace

A well-organised sitemap will be easier for a crawler bot to read through, speeding up your appearance on search engines. But it’s a win-win situation, as a good sitemap will make for a happier bot too, making it more likely to rank you highly. Reverse Delta will always send a text version of the sitemap to Google anyway as best practice.

 

3) Site architecture

As recruitment website design experts, we at Reverse Delta know how to craft an optimised site that will fulfil your needs. But a great sitemap helps us optimise your site’s architecture from the ground up, leading to a smoother experience overall for everyone.

 

4) Avoid unindexed pages

Unindexed pages put simply, are those that can’t be found by a search engine. There are legitimate reasons to create unindexed pages, but for your purposes this is unlikely. An HTML sitemap means that the crawler bots can index and search your entire site, leaving no stone unturned.

 

5) Strong internal linking

Don’t just link to pages from the menu; also use “signposts” (eg icons, buttons or text links) on other pages, and text links (bonus points for having your keywords here) so there are multiple routes to your content.

 

6) Have an XML sitemap too

Google (and other search engines) like these - they’re not really for humans. Your web people can help here. Make sure they include links to your jobs.

 

7) Identify room for improvement

A good sitemap won’t just improve what’s already great about your site and your brand. It can help you see where there might still be work to be done — a dead-end here, a content-scarce section there, unclear CTAs (Call To Action) over here. Having a map doesn’t just show you a direction — it can show you where not to go as well.

 

8) Spread the word

Too easy to just leave it hanging there. Now to tell the bots. Get your sitemap submitted to the obvious places. Google’s Search Console, sure, but don’t forget Bing’s power - it’s often built into the ‘default’ service on all Windows devices, so their console counts.

 

So if you’re thinking about building a website for your recruitment firm, why not spend a few minutes drawing out a likely sitemap and structuring how your site might look.

 

Feel free to get in touch with us to find out more about how we can help build your website here.

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Can you attract over 50% of candidates through your own recruitment website?

By Peter Morrow   January 5, 2021  

What if there was a way of getting the bulk of your candidates not through jobs boards, but through your own website? The right recruitment technology is the answer.

A website with the right recruitment technology, optimised to run precisely for your sector, is your signpost on the internet. Whether you hire specifically for startups, managerial roles, financial services or any of the many sectors out there, a well-designed platform will allow you to bypass the expense of repeatedly placing the job on a litany of jobs boards (and the costs that come with it) whilst targeting your audience directly. And with the UK recruitment market worth some £38.9 bn in 2019 and ready to bounce back stronger than ever post-pandemic, now is the time to take a big step forward.

The solution in question is FXRecruiter — our recruitment platform, built by experts in recruitment website design. 
So what can FXRecruiter do for you?
Just a few of its capabilities include:

Jobs marketing feed to aggregators & jobs boards — your job marketing distribution is done by your website with automatic feeds to major job search engines, aggregators and selected job boards. 
An enhanced user journey: the content is tailored to the expectations of your audience, both client-side and candidate-side.
Optimisation: sites built using FXRecruiter are designed to work across all manner of devices — smartphones, tablets, and desktops.
GDPR compliance: with security a top priority.
An SEO-optimised jobs board: boosting organic traffic.
Integrations with your systems: such as the ability for candidates to quickly apply with LinkedIn, making it easy to use, and Google For Jobs, making it easier to find your jobs.

We’ve seen the benefits of FXRecruiter first-hand with some of our clients, giving them over 50% of their candidates through their own site. Are returns like that what you’re looking for?

With your own recruitment website and jobs board, you’ll be able to appear as a leading expert in your field — the go-to spot for prospective candidates and clients looking to hire the right talent for their growing business. So, not only will your candidates see you as a more viable option, but clients will see the advantages you hold, with a growing database of potential hires, therefore attracting more of both. More clients equals more candidates equals a healthier recruitment business. If your goal is to be seen as an industry leader, then FXRecruiter can function as a vital piece of the puzzle.

Not only that, having all of this data in one (secure) location that you control means you’re able to offer a better experience to both sides of the recruitment business. After all, recruitment has long been about networks and connecting people to one another — a true people business. The benefits of a streamlined system allow you a greater opportunity to give candidates and clients a great experience — which in itself gives you an advantage over the competition.

If you want to discuss taking your own recruitment website to the next level, get in touch with the team at Reverse Delta.

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Great SEO tips for your website content

By Rachel Allen   March 4, 2020  

Today is National Grammar Day - a day that was set up in 2008 to recognise that good grammar is a key part of celebrating languages. We thought we’d use this theme for our blog today to talk about the importance of good grammar in your website content and how it can support Search Engine Optimisation (SEO).

With Google making changes to their Algorithms constantly, it’s hard to keep up, however many articles talk about four key principles to making sure you’re doing your best in the SEO race:

Content & Quality
Expertise
Presentation & Production
Competitive Comparison

Given that top of the list is content and quality, we think it’s only right to feature our best tips for SEO on your recruitment agency website! 
What keywords & key phrases should I use for my recruitment agency website?
Whenever you’re writing content for your website (such as job ads or on your blog), your keywords should be your first priority. Review them regularly, particularly if your business is evolving and you’re moving into new sectors. Here are some top tips:

Make sure your landing page content is 200 words
For a blog article, make sure it’s over 300 words. If you’ve got a detailed article, split it out into themes to get more value from a single piece
Job descriptions can be between 500-2000 words. Make sure they are relevant and concise - this will increase applications by up to a third!

What length should my page titles be?
Only the first 60 characters will count when your pages are being scanned, so keeping to 60 or under will be better for your click through rate!

For example, if you’re a recruitment agency with a job board, don’t use the title ‘Jobs’ for all of your jobs pages. Make all of your jobs in your database have their own page, and make those pages have their own (keyword rich) title.

“Permanent Graphic Designer vacancy in Wandsworth, London” is full to bursting point with keywords, makes good sense and is only 56 characters or 50 not counting the spaces. Don’t necessarily waste this title space using non-keywords such as your company name (unless of course it is a brand name that people are searching for), or common web words like ‘About’. Use things like “About our Design Jobs”.
How can I use headings in my website content? 
Using headings or sub headers above each paragraph (using h1, h2, h3) help to define a  page’s content to a search engine, so they’re of much more search engine value than the body of your text. 
Should I keep my website content simple? 
Going back to the four key principles above, it’s important to make sure that your content is well written, original and will add value when compared to your competitors. So, it’s worth investing the time in this area - here are some top tips to improve the quality of your website content:

Keep your sentences short
Use active verbs – not terms like “two designers were recruited” – just things like “we recruited two designers”
Go easy on the jargon – keep it full of your keywords, but don’t make things too difficult for the reader
Bullet points and using headings are a good way for people to scan read through your article
Write in the first person – use ‘we’ and ‘you’ – not ‘our customers’ or ‘the company’
Google can read hyphens but not underscores
Don’t worry too much about how the search engines read plurals. They don’t. They see “Job” to be pretty much the same as “Jobs”

For more information about writing simple, but effective web copy to help your SEO, check out the free guides from The Plain English campaign.

For more details about writing website content to help your website’s SEO, get in touch with our commercial director Peter Morrow at sales@reversedelta.com or call +44 (0)8000 199 737 for a copy.

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Google is stealing your data! But here’s what you can do about it

By Dave Haygarth   February 25, 2020  

There’s no doubt about it, data is one of the most valuable commodities in the world - the Economist announced in 2017 that it is now more valuable than oil.  And who is dealing with the largest amount of data in the world - yes, search engine giant Google.

Google is fully in our lives now - according to Hubspot, over 92% of searches are conducted on Google.  Google is built on all Android operating systems and we think that Google Assist will continue its massive growth and be huge. Google is here and it’s here to stay.  We wanted to talk a bit more about Google for Jobs and what it means for recruiters.

Reverse Delta’s Operations Director, Dave Haygarth gives his thoughts in this blog post about the opportunity Google for Jobs will provide for recruiters and what the implications are for the wider industry.
So, what does this mean for recruiters?
Like it or not, this is how things are going for jobs now. There’s not a lot we can do about the big blue box coming up when we search for things. It’s happening in a range of industries though, such as retail, airlines, hotels.  It’s not personal to recruitment, Google is simply capitalising on the worth of people’s data. We may not like it, so we just need to play along or you won’t be able to play at all!
Will you still need a recruitment agency website?
Absolutely? As a recruiter, you will need to be able to receive the application and manage the candidate through the recruitment process. Your recruitment agency website is so much more than a repository for promoting jobs.

Plus, in order to put your job visible in Google for Jobs, you need to post it on a website first. Luckily, Reverse Delta’s award winning website design platform, FXRecruiter, automatically makes your jobs visible in Google for Jobs, so it’s one less thing to worry about - write a brilliant job description on your recruitment agency website and it’ll look (and work) great on Google…and if you don’t put the jobs on your recruitment agency website, your competitors will be doing and they will get all the applications, not you!
Will Google disrupt the recruitment industry?
Well, it is a case of wait and see, but my theory is that the job boards are more likely to be under a bigger threat. We know that sites like CV Library have done a massive project to analyse the data they currently have so that they can put more sophisticated algorithms together that follow people through a logical career journey, so fingers crossed, this investment and superior logic applied within a niche will ensure their success continues and competition remains in the marketplace.

There is also a potential threat to LinkedIn, although the social networking tools that they have developed should mean their user-base will remain loyal.  It’s unlikely that Google will go back in this direction after their well-documented attempts to grow a social network through the ill-fated Google Plus. But, what they did (and continue to do) by integrating search into our lives so easily, is actually going to give them much better results than another social platform. 
Where will job-seekers apply for roles in the future?
Moving forward, Google for Jobs is a transition piece right now. In a dystopian future, it’s feasible that you (the recruiter) may not control where people apply. Google could develop an “Apply on Google” option which will keep people on Google, and their data would sit outside of your website.  Gone are their chances to visit your site and follow your own carefully crafted calls to action - to make the candidate yours and bring them into your brand and experience.

This could mean that retaining the user on Google will ultimately be the name of the game (for Google).  However, if your agency has a good reputation, I would hazard a more optimistic guess that most candidates would opt to apply for a role via your website, rather than Google.  Given the growing concerns about how voice assistants are listening and stealing our data, this is a real opportunity to show that your recruitment agency is a better place to apply for a job and to get that more personal touch - your expertise.
How does my FXRecruiter website work with Google for Jobs?
When you post a job to your recruitment agency website using FXRecruiter, they will automatically be as Google-friendly as possible (they are built with Google for Jobs schema microformat if you REALLY want to know).

Given our extensive SEO knowledge which is baked into FXRecruiter, you can be assured that job titles and keywords are placed in to our code exactly where Google is looking for them.  Plus, the built-in jobs archive provides a massive “vault” of previous roles which will help you to perform well in Google. Basically, an expired job may come up in a search, but the candidate will be automatically directed to a similar role that is still live.  
Is there anything else my recruitment agency website can do to help me get results?
I’d definitely recommend making sure your sitemap is up to date as this tells Google all about your website, so that it’s easy for the robots to crawl through your site and rank it.

And, there is so much data that you can get from Google so make sure you’re checking out your stats. Google’s Search Console will help you to track the amount of clicks and views your postings are getting and make sure it’s running correctly!

If you want more information about the brilliant SEO capabilities in the FXRecruiter platform, get in touch with one of our SEO tech experts on 08000 199737 or sales@reversedelta.com.