By Dave Haygarth March 20, 2008
Techdirt reckons the banner ad is dead and that content is advertising. It's an opportunity to re-inforce your company values, help your audience in some way and interact with them.Have great, useful content on your site and people will link to you.I think people are smart to advertising and tend to ignore them: the even smarter may deploy ad blocking software so they don't even see them. However, they search Google, read reviews, trawl forums; in short they do their research. Content is still king, and blogging and forums are great tools to encourage interaction and discussion.