Category: Digital Marketing

What if there was a way of getting the bulk of your candidates not through jobs boards, but through your own website? The right recruitment technology is the answer.

A website with the right recruitment technology, optimised to run precisely for your sector, is your signpost on the internet. Whether you hire specifically for startups, managerial roles, financial services or any of the many sectors out there, a well-designed platform will allow you to bypass the expense of repeatedly placing the job on a litany of jobs boards (and the costs that come with it) whilst targeting your audience directly. And with the UK recruitment market worth some £38.9 bn in 2019 and ready to bounce back stronger than ever post-pandemic, now is the time to take a big step forward.

The solution in question is FXRecruiter — our recruitment platform, built by experts in recruitment website design. 
So what can FXRecruiter do for you?
Just a few of its capabilities include:

Jobs marketing feed to aggregators & jobs boards — your job marketing distribution is done by your website with automatic feeds to major job search engines, aggregators and selected job boards. 
An enhanced user journey: the content is tailored to the expectations of your audience, both client-side and candidate-side.
Optimisation: sites built using FXRecruiter are designed to work across all manner of devices — smartphones, tablets, and desktops.
GDPR compliance: with security a top priority.
An SEO-optimised jobs board: boosting organic traffic.
Integrations with your systems: such as the ability for candidates to quickly apply with LinkedIn, making it easy to use, and Google For Jobs, making it easier to find your jobs.

We’ve seen the benefits of FXRecruiter first-hand with some of our clients, giving them over 50% of their candidates through their own site. Are returns like that what you’re looking for?

With your own recruitment website and jobs board, you’ll be able to appear as a leading expert in your field — the go-to spot for prospective candidates and clients looking to hire the right talent for their growing business. So, not only will your candidates see you as a more viable option, but clients will see the advantages you hold, with a growing database of potential hires, therefore attracting more of both. More clients equals more candidates equals a healthier recruitment business. If your goal is to be seen as an industry leader, then FXRecruiter can function as a vital piece of the puzzle.

Not only that, having all of this data in one (secure) location that you control means you’re able to offer a better experience to both sides of the recruitment business. After all, recruitment has long been about networks and connecting people to one another — a true people business. The benefits of a streamlined system allow you a greater opportunity to give candidates and clients a great experience — which in itself gives you an advantage over the competition.

If you want to discuss taking your own recruitment website to the next level, get in touch with the team at Reverse Delta.

As SEO continues to evolve, it’s clear that content marketing is absolutely critical for any recruitment agency that wants to perform well on Google (which is basically everyone).  Content for your website is something that we talk about a lot at Reverse Delta and we’ve built the FXRecruiter platform to make sure that the “technical side” of SEO is all built in to the system (so that your keywords are optimised to drive your audience to your website). Content marketing is also a brilliant way to engage your ideal client so that they get to know, like and trust your recruitment agency. So, what is content marketing and why should it be a major part of your 2020 marketing strategy?

Reverse Delta has recently appointed Rachel Allen as a content and social media specialist. Rachel now writes the Reverse Delta blog and wants to explain more about content marketing and how it can work for recruiters.

“A content strategy is vital for every business in 2020. The ultimate objective is to drive revenue, but it’s a great way to get people into your sales funnel, so that you are ready to build a relationship with them until they are ready to buy from you.”
What does content marketing look like?

A simple blog post or news item on your website.
A case study or testimonial from one of your clients.
Gated content such as a white paper or ebook that people can access by providing their email address. This is a great way to begin to nurture leads.
Videos and podcasts are brilliant content if you’re feeling confident and can be used to generate lots more content.

You can use social media – both paid for and regular posts – to drive people to your website, where they can view your content.  This is the aim of the game for content marketing - to give people a reason to visit your website. It’s really important that you set up your website for conversion too - you want people to take some action on your site. We cover that later in this blog post.
How do you know what content to put on your recruitment agency website?
Adding value is the single most important element of a content strategy. You want your prospects to get to know, like and trust you.  Content marketing isn’t selling. It’s about showing that you understand the prospect’s problem and demonstrating solutions to that problem. Some of the solutions might not even be something that you offer, but if a prospect implements a piece of your advice, and it works, then they will trust that you are an expert in your field when you start to have a conversation about buying a product or service.
How can you make sure your content marketing strategy is effective?

Plan your approach - or you’ll miss opportunities to engage with your target customer
Listen - check out what goes on in your sector but add your own take on your content
Engage - content marketing is about two-way communication so make sure there’s an opportunity to discuss your content
Deliver - promote your content through social media and other blogs
Review - check your stats in your recruitment agency website CMS, Google Analytics and applicant tracking system (ATS)

Examples of brilliant content marketing
Workforce – a blue collar recruiter in the West Midlands created this video and wrote this blog about a very important issue in their sector

Ascendant Recruitment – a Buckinghamshire based recruiter of sales and admin staff, who regularly engage their candidates on clients through their blog and social media.

Birchbox – these guys (sorry not recruitment) do a brilliant job of sharing great advice and guidance through their blog, all the time driving people to their site from a range of social media content

HelloFresh – a ruthlessly ambitious start-up, these guys create their own content but also focus on creating user-generated content which proves to be very effective in this competitive space.
How can an FXRecruiter website support your content marketing strategy?
There are some brilliant features in your FXRecruiter website - so there’s loads of opportunities to deliver valuable content for your audience just by maximising tools that you’ve already got:

Content Management System (CMS) - you can easily add blog posts, video blogs, insight articles and news posts which will be packed full of relevant, recruitment sector keywords. FXRecruiter will make sure its all "SEO compliant" in terms of URL's, titles, page structures etc
Campaign pages - with the CMS, you can easily build campaign pages to support any campaigns you are running
Video job ads - these make for brilliant content for your website and can be easily shared on your social media
Meet the team and consultant profiles - an excellent part of your FXRecruiter website, these areas help clients and candidates see who they will be dealing with and are really popular on social media too!
Client microsites - this extra feature is very popular if you recruit for a particular client. You can build a microsite to support your client’s recruitment process, providing specific information relating to their company, culture and values.
Talent board - you can share (anonymously) lots of information about the brilliant candidates that you’ve got on your books - again great content for your website which will perform brilliantly on Google.

If you want more information about how content marketing can support your sales process, please get in touch with Rachel Allen on rachel.allen@reversedelta.co.uk or you can speak to Reverse Delta’s Commercial Director, Peter Morrow to discuss how you can add some extra features on to your current recruitment agency website on (0)8000 199 737 or by email - peter.morrow@reversedelta.co.uk