Reverse Delta’s Blog and News


3 ways technology supports a recruitment start up

By Peter Morrow   December 3, 2019  

We’re huge fans of small businesses here at Reverse Delta – believe it or not we were also a start-up 17 years ago.  For any start up recruiter, making sure you’re in the 20% of firms that survive the first two years is a huge challenge.  As a provider of recruitment websites, we want to do everything we can to give your new recruitment agency the very best start.

Technology solutions are a brilliant way to help you to grow and scale your recruitment agency. If you were going to invest in three areas to give your agency the best chance of surviving, these are what Reverse Delta would recommend:

Manage your candidates with a CRM system

Integrating your website and CRM is a brilliant solution to help you automate loads of your recruitment agency practices. Reverse Delta’s website platform FXRecruiter integrates with market-leading CRM and 3rd party technology providers. We work closely with our integration partners so that your website can benefit from their updates and we’re always looking to work with new technology companies so that we’re able to work with the best on the market.  And if you change CRM, you will be pleased to know that it’s easy to switch your website over to your new provider.

FXRecruiter integrates with:


Bullhorn has a package tailored to start-up recruiters which will allow you to deliver an incredible client and candidate experience which will grow your brand. Find out more about Bullhorn.


Influence’s CRM is available as a cloud-based solution which is ideal for start-ups as you don’t need to worry about servers and back-ups. Another great option to help you build candidate profiles and qualify and search for candidates. Find out more about Influence.

Others include Eva, Lever, Salesforce, Talent Rover, TargetRecruit and Vincere to name a few.

Keep cash flowing with a robust financial management system

Financial software for start-ups has come on leaps and bounds and advances in mobile technology are perfect for any new recruitment agency. With the options to scale up over time, some of Reverse Delta’s favourite financial management software includes:


Sage has an offer on until January 2020 for Sage Accounting Cloud for just £12 per month. This gives you everything you need to take care of business, from bookkeeping to detailed business reports. Find out more about Sage Accounting Cloud.


You can set up your start-up recruitment agency for as little as £5 per month on QuickBooks. They are Making Tax Digital ready and HMRC recognised, so some great features to help get your recruitment business on its way. Find out more about QuickBooks.


Xero is another market-leading accounting package, with online invoicing, a dashboard with all your cashflow information and an intuitive mobile app. Find out more about Xero for start-ups.

Invest in a recruitment website

Reverse Delta has developed FXRecruiter, a brilliant platform for building recruitment websites. With a host of built-in functionality, an FXRecruiter website will transform your business, giving you a solid platform to grow your recruitment agency.

Extend the reach of your roles with FXRecruiter

Place your jobs on FXRecruiter and they’ll be optimised for Google Jobs. Your jobs will feed to 14 Job Boards and Job Search Sites.

Build candidate profiles

Allowing candidates to build their profiles, you can guarantee that the information will be accurate, and you won’t need to use your team’s time to do this. Candidates can sign into the Candidate Portal with their social media accounts with FXRecruiter. Because it’s so easy for candidates, it’s a brilliant way to increase online registrations.

Manage your own content

Nothing is more annoying than having to ask your web developer to make a simple change to your website. With FXRecruiter, we have put the power firmly back into your hands. With an advanced content management system (CMS) that is simple to use, you can create blogs, publish news and insights and create campaign pages that will give you really juicy keywords – all of which will make your recruitment agency stand out!

A website with some great in-built features

SEO optimised Job Board, Candidate Portal, CMS, Recruitment Campaign Landing Pages, Personalised Job Notifications, Video Job Ads, Meet the Team and Consultant Profiles, Reporting and Analytics, GDPR Compliant – what more could you need?

We know how difficult it is to start up your own recruitment agency, so we hope that this blog post has helped to de-mystify some of the tech issues that new recruitment agencies typically face.  We have a range of flexible payment options, so a brilliant recruitment website to give your recruitment agency the best start in 2020 could not be easier and might be more affordable than you think.  Contact Peter or Dave at or call +44 (0) 8000 199737 or book a demo here.


Five ways to keep your agency cyber safe

By Andy Ralph   November 29, 2019  

Today is Computer Security Day (isn’t there a day for everything!) but we think that this one is an important day to mark.  Computer security is a hugely important issue for all businesses, but especially for recruiters.  But, so many people don’t understand what their responsibilities are and often it’s because the tech industry makes things sound so complicated, recruiters just don’t know where to start.


We’ve pulled together this simple blog post to break down some of the steps that you need to take to keep your recruitment business cyber-safe.



Have a policy for strong passwords


How many of you have one password for everything in your recruitment agency? It’s tempting to do, but using the same password across multiple platforms will increase the chance of it being hacked. A few tips to implement straight away:


Use password management software to keep track of your passwords. There are many free password managers available such as LastPass, Dashlane, Keeper Security, RoboForm, KeePass, Sticky Password to name a few, but there are loads of options available
Make sure your passwords are strong - a mixture of upper and lower case, digits and symbols. Did you know that 123456 and password have been the most popular passwords for years?



Make sure your tech is safe


- Make sure you update your Spyware and Malware protection and ensure that it

covers all devices including PCs, laptops, smart-phones and tablets.

Weak security around your WIFI and using cloud-based services with weak passwords will all put your recruitment agency in a vulnerable position.


Hire a cybersecurity expert

Tech is complicated. It’s not everybody’s strong point, which is why we’d advise you to bring in a specialist to help you. At Reverse Delta, we use a combination of specialist penetration testing companies and our own security experts to help us and they carry out cyber-security risk assessments for us because we host an incredible 650 Gigabytes of data on behalf of our recruitment clients.  You might want to take a read of this article from the Recruitment and Employment Confederation to understand the difference between cyber-security and IT support.


Make sure you’re GDPR compliant

We know GDPR is a distant memory, but keeping candidate and client data safe is fundamentally important to us and it should be to you too! We have built-in best-practice data security and encryption to our FXRecruiter platform (which all of our recruitment industry websites are built on) so that clients and candidates can opt-in and out of communications and unsubscribe should they want to. Protecting people’s personal data is critical for any recruitment agency and demonstrating that you take this seriously will make sure you don’t fall foul of the ICO and more importantly build trust with your clients and candidates. One of the CRM systems that FXRecruiter integrates with, Access Group, has written this blog post about how recruitment agencies can avoid a GDPR disaster.


Implement your updates!


Make sure you are on an up-to-date operating system as the hackers are learning increasingly sophisticated ways to breach security and they can’t protect you against hackers. When a security update does come out, it’s probably because a threat has been identified, so implement it as soon as you can! At Reverse Delta, we use Linux to host client websites, and Windows 10 in our offices and we always ensure these are up to date with all patches and updates.

And don’t forget to update FXRecruiter. We keep the platform updated regularly to make sure we’re keeping it safe, whether it’s a new version or a monthly security patch.  So if we ask you to update the platform, there’s a really important reason why you should do it!


If you want to find out more about FXRecruiter and the commitment Reverse Delta makes to keeping your website safe, please contact or call UK toll free +44 (0)8000 199 737 or for calling from elsewhere +44 (0)203 682 9533.


Recession-proof your recruitment business

By Peter Morrow   November 28, 2019  

With a general election looming and further uncertainty relating to Brexit, there’s no doubt that the recruitment sector is facing a tough challenge as we head into 2020.  If we are due a recession, as experts predict, then every business needs to make sure they’ve got a robust strategy in place to make sure their business survives. Since Reverse Delta started in 2002, we’ve survived the worst recession in UK history and I hope that we can help our clients and the recruitment sector in general to survive should it happen again.

The Recruitment & Employment Confederation’s Making Great Work Happen manifesto mentions a number of key points which I feel will help the recruitment industry, in general, to support their clients during an economic downturn:

Protecting both flexible workers and businesses
Brilliant recruitment strategies will only help to drive productivity and growth
The government needs to make sure businesses have an environment to help them thrive
We need to think differently about the future of jobs.

Brexit-proof your business

Although Brexit critics cannot predict the impact a leave or remain situation would have on the economy, I think that it is important for businesses to see how it will affect your staff or the availability of candidates.  Work out the likely scenarios and adapt your business model accordingly. There may be some tech solutions available to help you gain access to a candidate pool that you now cannot access because of Brexit, for example.

If you are a recruitment agency that recruits a lot of EU nationals, it would serve you well to make sure your team knows the details of the EU Settlement Scheme.  Helping candidates to stay in the UK if they are eligible will help set you apart from your competitors.

Brilliant recruitment strategies to drive growth

If your temporary staff are lacking in confidence because of the uncertainty in the economy, think about ways to work with clients to provide a temporary workforce with some much-needed job security. Signing temporary workers up for a fixed period (but not permanent) could help you to recruit for some much-needed skills to help your business, without permanently increasing your headcount.

Giving more serious consideration to flexible working could be a great strategy to help you get brilliant candidates for your clients, without increasing their staffing bill considerably. Many recruitment agencies want to focus on filling permanent roles, but perhaps there is an increasing number of highly skilled workers who need employers that can offer flexibility? And by offering flexible working, a company might be able to get a higher-skilled person to fill a role for a fraction of the cost of a full-time employee, so there are still lots of positives for both recruitment agencies AND the client.  Making sure job-seekers are aware of the flexibilities offered could be a great benefit so make sure it’s really clear on your website so that you’re taking candidates to the roles that they WANT to apply for. A great user-journey will be key here.

Attract and retain the best talent.

Given how people search for roles these days, it’s important to make sure that a client’s website accurately reflects their business. It needs to get the personality of their business across and what they stand for as an organisation. Although in a recession, job-seekers are less likely to refuse a job, it’s important that you get the right people into your client’s business - more than ever you’ll need to find people with the right skills and attitude to see your clients through tricky times. After seeing a job on your recruitment agency’s website, the client’s website and social media will be a key part of their consideration during the recruitment process. Advise your clients to make sure their website and social media showcase them as an employer. If their website isn’t designed to attract talent into their business, they could consider a bespoke recruitment micro-site specifically for recruitment.

To find out how technology solutions and improved user experience through your website can help to recession-proof your recruitment business, contact me via email: or connect on LinkedIn.

To find out more about Reverse Delta and the recruitment agency websites we have created for our clients, visit our website. Our FXRecruiter website showcases the recruitment website software - find out more about the brilliant product features.


Driving business growth through digital transformation

By Peter Morrow   November 28, 2019  

It’s Global Entrepreneurs Week so we wanted to feature some of Reverse Delta’s long-standing clients who are both great entrepreneurs in the recruitment sector.

Take a read to see how two successful recruitment agencies, Workforce and Ascendant Recruitment have utilised technology to transform their businesses.


Nick Peacock, Managing Director of Ascendant Recruitment

Reverse Delta built Ascendant Recruitment‘s first website on Reverse Delta’s FXRecruiter platform shortly after they launched in 2003. We’ve seen several iterations of the site over the last 15 years as the way people search for jobs has evolved.

Founder of Ascendant Recruitment Nick Peacock has grown his business considerably since the early days. He now employs a team of 20 with an office in Milton Keynes and in Northampton.

Nick says: “Our website is fundamental to our candidate engagement strategy. How we advertise roles has changed over the years and we can't rely rely on hugely expensive job boards to deliver the results we need. Last year, Reverse Delta’s SEO audit identified an opportunity to break out our jobs database so that our candidates could search for roles across our Milton Keynes office and our Northampton office. By doing this, we improved our visibility on Google organically (without spending any money on paid advertising).  We also made job-searching easier for our candidates, who want a quick and seamless application process that they can do from their mobile phone.”

“I was pleased that the FXRecruiter platform allowed us to implement these improvements to our searchability without needing to develop a new website. This, plus our social media strategy, has helped to drive candidates to the website and led to a 106% increase in applications. We have also seen a 59% increase in new candidate registrations. I strongly believe that the right technology platforms will help you to streamline your processes and allow you to build a successful recruitment business.”

Find out more about Ascendant Recruitment at


Paul Alekna, Chief Executive of Workforce Staffing

Paul Alekna founded Workforce back in 2003 with brother Joe. Paul’s previous career in IT and his passion for technology has had a huge influence on Workforce’s business strategy. Workforce has invested heavily in platforms to help them streamline both their operations and their clients.

Paul Alekna said: “As a recruiter placing hundreds of people in roles every day, we need slick, robust systems that give our clients a real-time view of their staffing. This could include applications in process or understanding who is working for them that day. Workforce adds value to the recruitment process by offering additional services such as screening and vetting, management information reporting or through our customer portal. These are all ways in which we provide transparency for our clients and help to get staff registered, verified and ready for work as quickly as possible.

Our website is another example of how we have embraced technology to provide a great user experience. We have seven different websites with Reverse Delta - six are dedicated websites for each of our sectors (manufacturing, food, office, logistics, driving and professional) plus an employers website.

Having bespoke websites is good for Google as the site is very specific to the search terms. For example, all of our search terms on our Driving website  point to driving jobs, so our performance on Google is much stronger now.  Our candidates also find searching for roles easier and it gives us a stronger message when we go out to meet our clients.

Although we have seven websites with Reverse Delta, the flexibility of the FXRecruiter platform allows us to have multiple websites for each of the sectors we recruit to. We can run them all from one back end [CMS or Content Management System] which makes it easier to manage and cheaper than having several separate websites.


If you want to talk to one of the Reverse Delta experts about how digital transformation can revolutionise talent acquisition, contact our team at or call on 08000 199737 and we can talk you through the options available.


Google for Jobs being investigated by EU over anti-competition allegation

By Peter Morrow   August 29, 2019  
Google in trouble for using its market dominance to promote its own search tools ahead of established job aggregation sites. A complaint made by twenty three jobs-search sites at the beginning of August has asked the European Commission to temporarily order Google to stop anti-competitive behaviour, while it investigates the issue.Since its launch, numerous complaints from rivals have alleged anti-competitive behaviour, deliberately pushing them down the search ranking, increasing their costs, stealing users and ultimately affecting their profits.Alternative views suggest that Google has brought competition back to the job advertising market and the benefit of recruiters seeing better matching of job seekers to jobs.Google for Jobs - launched in 2018 in the UK - places a widget at the top of searches, that filters and saves vacancies aggregated from many sources. For businesses to have their jobs advertised on Google for Jobs, they must present the job details using ‘schema microformat’ on their website for Googlebot to read them. While many job-search sites charge recruiters for advertising their jobs, Google does not ...although competitors point out that after the opening shot to gain dominance in the job market, it may start charging for advertising to create a revenue stream.Savvy recruiters have seen an opportunity to cut costs (a competitive advantage) and reduce their spend with job search sites while ensuring their recruitment websites are compliant with the Google schema.Google for jobs image Fall out There are indicators that some competitors have seen a decline in traffic. Recruit Holdings (owner of Indeed) has lowered its forecasted sales for 2019/20, while traffic has declined 5% since 2016. Steps taken by the company include boosting advertising.While Monster has seen an increase in traffic by conforming to Google for Jobs requirements. Steps taken by the company include asking recruiters to improve the content on their job postings to generate more clicks. Our guidance here.Google has been under pressure from the EU and other regulators for anti-competitive practices before. The EU has previously fined Google a total of £7.64bn, in similar anti-trust cases.The EU has spoken to Google before about its job search tool and the company stated it had made changes, linking directly to job offers available on a single site and offering direct links to third-party job sites.Despite the threat of large fines, Google for Jobs is here to stay!If you’re interested in having a website that works with Google for Jobs, call one of our experts on 08000 199737 or email here:

The secrets of SEO success – to conclude

By Peter Morrow   March 14, 2019  

In this article I aim to explain the importance of content for SEO and the basics of writing in SEO language so you can get it working for you and your business.

Most recently we talked about punctuation, here we conclude…

We know you’re busy and we all love to remember a few golden rules. These are the golden rules to writing good SEO safe copy, as we at Reverse Delta see them.

Content is king
Content is not for you – it’s for the end user – give them what they want!
Around 300 words for blogs and news, while for job descriptions between 500 and 2000 words
Keywords for page titles, keywords in headings, keywords in links.
Use pages for discreet content items
Remind yourself about plain English rules from time to time – it’s easy to forget sometimes.

If all of this sounds too complicated or time consuming, we work closely with Distinctly, an SEO agency with considerable experience in the recruitment sector.

Interested in an SEO compliant recruitment website? Please contact me at or call +44 (0)8000 199 737 or for more information visit


The secrets of SEO success – technical and syntax considerations

By Peter Morrow   March 13, 2019  
In this article I aim to explain the importance of content for SEO and the basics of writing in SEO language so you can get it working for you and your business.Most recently we talked about layout, here we explain why you need to get punctuation right…The search engines read and store website content in particular ways and there are some basic rules to adhere to.PluralsDon’t worry too much about how the search engines read plurals. They don’t. They see “Job” to be pretty much the same as “Jobs”.Offline updatesIt’s often good to write the bulk of your text in a simple text editor (like Windows ‘notepad’) to concentrate firmly on the message, rather than presentation. Draft content should just be text anyway. Finessing and formatting should be done within your site’s content management system itself (if you have one) – this includes building links and using header tags.You should avoid using ‘intelligent’ word processors to prepare your text off-line. Microsoft Word, for example, can auto correct some things that shouldn’t be auto corrected for the web! For example, “The Designer’s Manual” is not the same as “The Designer‘s Manual”. Look carefully at the quotation marks and the apostrophe. Search engines understand the apostrophe symbol ’ but don’t read the similar symbol ‘. It sounds picky, but there might be an important keyword to you with an apostrophe in it.Hyphens and underscoresSearch engines understand hyphens and usually view them as spaces-between-words. There is evidence that using/not-using them will generate high relevant match, but not exact.  Search engines find underscores harder_to_understand and try to read them as one word – avoid using underscores.Next article we’ll remind you of the key things things to consider for SEO success…If all of this sounds too complicated or time consuming, we work closely with Distinctly, an SEO agency with considerable experience in the recruitment sector.Interested in an SEO compliant recruitment website? Please contact me at or call +44 (0)8000 199 737 or for more information visit 

The secrets of SEO success – the right size, layout & place

By Peter Morrow   March 12, 2019  
In this article I aim to explain the importance of content for SEO and the basics of writing in SEO language so you can get it working for you and your business.Most recently we talked about the importance of keeping it plain, here we explain layout…On the web, we’ve all got an incredibly short attention span.On your site’s front page it is essential to have good body content of at least 200 words. Search engines use hierarchy on your site so if you put all the best bits further ‘down’ your pages, you’re missing a trick.Split long paragraphs up into simple two or three sentence paragraphs. Make use of sub headers above each paragraph (using h2, h3 tags, etc). Header tags are seen to define a page’s content to a search engine, so they’re of much more value than the body of your text.Different browsers interpret the Header tags in different ways. The format for them is always the same though:This is the HeaderThere are several different preset sizes for header text using tags. They range from H1, to H6. You should use them to highlight your chosen keywords, and try to avoid fluff words – remember, you are writing for people.Read on: Header tags are there to help you – w3schools are a great resource with simple guide to how these work of bold to emphasize words – makes it both easier to read and there is evidence that emboldened words are given a higher relevance weighting by search engines.Next article we’ll talk more about punctuation…If all of this sounds too complicated or time consuming, we work closely with Distinctly, an SEO agency with considerable experience in the recruitment sector.Interested in an SEO compliant recruitment website? Please contact me at or call +44 (0)8000 199 737 or for more information visit

Collaborative effort

By Peter Morrow   March 11, 2019  
Really proud of the new site we recently launched for Wilkins Hunter. A fantastic collaborative effort between their team and ours and already making a big difference to their business.“We engaged with Reverse Delta and found them easy to work with, the designer Phil listened to our requirements and interpreted the brief brilliantly. The website design they created and delivered transformed the site and successfully attracts both clients and candidates and has increased our online presence. We are really happy with the new site! The old Wilkins Hunter website was tired, lacked any functionality and was ineffective at representing the dynamic energy of the company.”Amelia Butterworth Operations Manager Wilkins HunterTransform your business. Recruit Digital. Contact us at or call 08000 199 737

The secrets of SEO success – keeping it plain

By Peter Morrow   March 11, 2019  
In this article I aim to explain the importance of content for SEO and the basics of writing in SEO language so you can get it working for you and your business.Most recently we talked about page titles, here we discuss the importance of keeping it plain...No-one likes drivel. We won’t name or shame anyone here, but there is a great deal of it about. If your content’s not relevant to your readers, they won’t entertain reading it, but even if it is relevant, they can still be put off reading it if it’s not easy to read. Some simple rules:Use short sentences – it’s obvious. People get tangled up in long ones! Use active verbs – not terms like “two designers were recruited” – just things like “we recruited two designers” Careful with jargon – okay, some terms are appropriate for the reader, but always think carefully who that reader is. Be direct – don’t mess about with “If you’re interested, why not telephone us for further information on how to obtain a quote”, when “Phone for a quote” will do. Try not to use nominalisations – nominalisations are abstract nouns made from verbs. (Okay, so that doesn’t sound like plain English). I used one in this rule. I should have said ‘Try not to nominalise”. Use things like “The project is complete” rather than, “The project has reached completion” Use lists – on a web page, lists break up content with all-important white space. They also help make tricky, long sentences easier to read. Research has shown people do not read vast amounts of text on websites – bite size chunks will do. Structure your website so that you introduce larger pieces of text with a short paragraph and a “more >” link so that only those who wish to read it (or print it) will see all of it. Use ‘we’ and ‘you’ – not ‘our customers’ or ‘the company’, etc. Don’t be afraid to repeat yourself – if it helps you get your point across, and it’s not too annoying to the reader, then you can use repetition. Keyword repetition is not optional, but essential! (see relevant keywords).Read on: The Plain English campaign has an excellent series of guides on writing Plain English.  Next article we’ll talk more about page layout…If all of this sounds too complicated or time consuming, we work closely with Distinctly, an SEO agency with considerable experience in the recruitment sector. Interested in an SEO compliant recruitment website? Please contact me at or call +44 (0)8000 199 737 or for more information visit 

The secrets of SEO success – using page titles

By Peter Morrow   March 8, 2019  
In this article I aim to explain the importance of content for SEO and the basics of writing in SEO language so you can get it working for you and your business.Most recently we talked about relevance, here we discuss the use of page titles...Keep your page title under 60 characters. Any characters over 60 will be missing on the search results and there is good evidence that page titles this threshold have significantly less clicks. For example, if you’re a recruitment agency with a job board, don’t use the title ‘Jobs’ for all of your jobs pages. Make all of your jobs in your database have their own page, and make those pages have their own (keyword rich) title. “Permanent Graphic Designer vacancy in Wandsworth, London” is full to bursting point with keywords, makes good sense and is only 56 characters or 50 not counting the spaces. Don’t necessarily waste this title space using non-keywords such as your company name (unless of course it is a brand name that people are searching for), or common web words like ‘About’. Use things like “About our Design Jobs”.Using headingsKeyword-rich, naturally. Make use of sub headers above each paragraph (using h1, h2, h3 tags, etc – see below). Header tags are seen to define a page’s content to a search engine, so they’re of much more search engine value than the body of your text.Using linksLike headings, links have more ‘value’ to search engine results, so use keywords in your link to link to pages rich in those keywords. “Click here” is next to useless to take you to your shop page on an e-commerce site. “Shop” is better, “Buy toy Batman cars in the UK’s only specialist Batman memorabilia shop” is even better as anchor text, if that’s what you think people might be searching on. It also helps the search engines understand what the page on the end of that link is about.Keyword innovationOnce you start thinking in a SEO way, you’ll soon become savvy about how to get results in. Some people even use deliberate misspelling, which sounds like a sin in a writing guide, but could help double up keywords – but be careful where you use them. An example might be in a commonly misspelt word – like occasionally using “Chauffer” on your site as well as “Chauffeur”. Be careful with this technique… you don’t want to sound daft!Spelling differencesBritish and American English have many examples of words spelt slightly differently. Ie the word ‘colour’ in British English is spelt ‘color’ in American English. This is a complex area to get right, but use this simple rule to help you - decide who and where your target market is located and use the appropriate spelling. Next article we’ll talk more about page keeping it plain…If all of this sounds too complicated or time consuming, we work closely with Distinctly, an SEO agency with considerable experience in the recruitment sector.Interested in an SEO compliant recruitment website? Please contact me at or call +44 (0)8000 199 737 or for more information visit