Reverse Delta’s Blog and News

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It’s good to talk: why recruiters can benefit from integrating their tech solutions

By Peter Morrow   January 27, 2020  

There’s no doubt, replacing time-consuming work with technology is key for any business to be successful. Given the number of applicants many consultants receive for each job, tech is a brilliant way to make sure your consultants spend their time on the tasks that add the most value to the recruitment process.  However, many recruiters that we speak to find it incredibly difficult to understand the benefits of combining two pieces of time-saving tech to drive their business forward.

In this post, we want to simplify technology integrations and explain why this could be a brilliant benefit for your recruitment agency.

First off, what type of tech do recruiters have?

Most recruiters will have a combination of:

A recruitment website where they post jobs (amongst other things)
An Applicant Tracking System (ATS) to help them identify the most appropriate candidate; eg Broadbean has an ATS built in
A Customer Record Management (CRM) to record interactions with candidates and clients and to identify people for roles.

As you can see here, there are three different systems, which won’t automatically talk to each other. But an integration with an FXRecruiter website will make this possible. Here’s how:

Consultant can put the new role into the CRM
The role then gets posted out to the relevant job boards
It’s then fired over to the FXRecruiter website and automatically published
Depending on the level of integration, it can then go out to multi-posters and your social media feeds.

So, just like that, the role is input into one system once, and shared many times!  But the integration works both ways - when an application comes in, the integration saves more time:

Candidates will submit their CV to your recruitment agency website, using FXRecruiter’s application portal 
The ATS filters out the most appropriate candidates and declines unsuitable candidates
Your candidate portal in your FXRecruiter website will be filled with only the details of the most suitable applicants
Your CRM is now populated with a qualified lead and you can track your interactions with them (interviews, offers etc) and you can keep the contact in your system (with permission) for when another suitable role comes up

So yes, we can make your team happy by making sure all your systems TALK TO EACH OTHER!

We’ve been doing it with over 35 different technology platforms over the last 12 years, and we have helped hundreds of our customers to streamline their process by making their tech investments work better.

We do integrations at scale so we can make them highly effective and as techies we know our APIs and our XML. We build it right in the first place and keep it maintained (I’ll cover more on that later).  A non-specialist website builder simply doesn’t have the experience or relationships required to build a quality integration and, in my opinion, is one of the biggest mistakes people make when buying a recruitment website.

Common questions we get asked about integrations:

What happens when the software that my website integrates with is updated?

Software is updated all of the time. Sometimes, a tech company might need to release a patch if there is a security threat and most decent systems will have an annual programme of updates, so you always want to be working on the latest version to get the benefits from your software.  With all FXRecruiter integrations, we can work with your CRM/ATS provider to make sure that the integrity of your integration is maintained.

What happens if I change my supplier?

FXRecruiter has proven integrations with 35 of the leading platforms in the recruitment sector. If you choose to change your ATS or CRM, the chances are we can simply swap it over for you, so you’ll continue to benefit from the integration – it’s unlikely we’d need to build one from scratch!

What if you don’t integrate with one of my suppliers?

Contrary to what I’ve just said, if you do have a system that we don’t currently have an integration with, we can use our experienced in-house development team to build something specifically to meet your needs.

What if I just have too many spammy candidates?

This can be a problem in some sectors and just because a candidate may want to apply to a job or - worse - 20 jobs on your site, it doesn’t mean you want them in your CRM.
We can work with you if this is a problem, to allow you a simple one-click ‘add to CRM’ type button or link, so you get to control the throughflow of candidates to your all-important internal systems

A specialist recruitment website design agency will be able to integrate your CRM or ATS which will streamline your recruitment processes, making your consultants more efficient, improving candidate experience and ensuring you get the best candidates for the role.  Overall, this will save you time and make you money!  And who wouldn’t want more of that?

Have an initial chat about your recruitment tech needs, get in touch with me on  08000 199 737 or email peter.morrow@reversedelta.com. You can also connect with me on LinkedIn.

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Make sure your recruitment website gets you more clients in 2020

By Peter Morrow   January 23, 2020  

We've written a blog about how your recruitment website can help your business to grow in 2020, with a very strong focus on ways to reach and attract your candidates. Your recruitment website is also a brilliant business development tool. We’ve got 9 ways that your recruitment website can help start more conversations with potential clients.

Do you answer your client’s questions?

The client wants to know how you can add value to their business, so make sure your content is focussed on their problems and how you can solve them. By default, talking about your clients will give you lots of sector-specific keywords, which will help your website to perform well on search engines.

Can your client find the information they need easily?

Putting some thought into the design of your recruitment website will make sure you are getting the right message to your client easily. The aim of a website is to allow a client to find out enough about you to make them want to get in touch with you. Don’t go in to so much detail that they switch off! A clear design with a sitemap for your clients is a great way to start. Make sure you answer their questions and provide clear links (and articles/blog posts) so that you can explain key issues in more detail.

Play your blog content to attract clients.

Be consistent by offering value-adding blogs that are topical and relevant to your target audience. If you’re lucky enough to be a creative writer or have someone on the team who can do this then create a process, otherwise delegate it externally. Reverse Delta now offers content marketing and social media packages designed for recruiters and this is a great way of making sure you put content out regularly. Every time you think of a good blog, record it and be clear what the key message is. Create a pipeline of future blogs and aim to have 3 to 6 months of ideas for articles to be written.

Link your blog to your social media.

And make sure you ask your colleagues to do the same. The audience is potentially free, and if your content is good, you’re being of value to the reader. Great!

Support a struggling sector.

If you have a sector that’s struggling to gain traction amongst your many stronger specialisms on your main website then it might be worth breaking it out into its own website and gain the benefit of building the right content and links around it. A pecialist website will perform best for Google and it will improve your reputation and your brand. Our FXRecruiter software can allow you to operate two or more websites under a single CMS, so it’s easy to manage but will perform better.

Offer to showcase your client’s brand.

A recruitment microsite will support you with your client’s recruitment campaign as you can direct candidats to a separate, branded microsite just for their jobs, which could be a great selling point for you as an agency. Managed entirely within FXRecruiter, client microsites equip you to create powerful and engaging jobs websites focused on your client with total control over set-up and editing, adding logos, video, images and other content.

Show them your candidates!

Offer clients a look at your talent through a talent board. Showcase your candidates to your clients with anonymous profiles and beat your competitors to fill their vacancies.

Put the control in your client’s hands.

Equip clients to post new jobs and manage live ones, search candidates, create new candidate alerts and review applications, by having a client portal. Offer employers with in-house recruitment teams an added-value service, while keeping your internal costs low.

 

If you want to talk to one of the Reverse Delta experts about improving your website to help you reach more candidates in 2020, contact our team at sales@reversedelta.com or call on 08000 199 737.

 

Peter Morrow is Commercial Director for Reverse Delta. Follow Peter on LinkedIn or email peter.morrow@reversedelta.com.

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Improving your recruitment website for business growth in 2020

By Peter Morrow   January 21, 2020  

For all recruiters, getting the word out there about how you add value to your clients and showcasing your amazing jobs are the biggest priorities for your recruitment agency website. In a highly competitive market, how do you entice new clients and job seekers to your site, over your competition’s? In this blog post, we explore 8 brilliant ways that you can get your recruitment website ready for business growth in 2020 giving your consultants a pipeline full of candidates!
Write quality job adverts.
This is a sure-fire way to get more applicants! Invest in coaching and training to get the desired quality standard of job advert content.
Are you advertising all your jobs?
It surprises me that one of the most common topics with recruiters is “how do I ensure my consultants are publishing every job?” Even if the consultant has an ideal candidate to put forward for interview, every job that you publish will attract more traffic to your website, which of course means more registrations, applications and more placements! Working with your consultants to explain the importance of all roles going on the site is crucial – it will give them more potential candidates to work with on other roles and support your site’s SEO efforts.
Are your adverts Google for Jobs compliant? 
To see if your job adverts are compliant to Google for Jobs schema microformat, check a job page URL here.
Auto SEO for job adverts.
Google likes URLs that humans can read simply without lots of characters. If your job urls are full of characters and difficult for humans to read, then your roles might not be performing as well as they might if you had a new Google for Jobs’-friendly website. Our FXRecruiter software automatically inserts job titles and keywords in the URL for your job advert.
Personalised job notifications.
Offer your job-seekers one-click sign-up for multiple notifications matched to their personalised searches. This makes it easier to engage with your candidates and potential candidates and shows your clients that you’re serious about nurturing ongoing relationships.
Are you offering value to your candidates?
Offer helpful/useful content for your job seekers. Attract candidates to your website with blog & content marketing that is relevant to them such as “preparing for a job interview” or sector relevant content such as “what skills do you need for a career in finance” or by location “what’s it like moving abroad to work”. Our FXRecruiter software can advertise the most relevant jobs to the job seeker on content pages and help you convert more traffic to placements.
Reach candidates with engaging videos.
Video is an increasingly popular format and is set to grow in 2020. Get more shares across social media and drive even more candidates to your website by using video content. FXRecruiter has video job adverts capability which will help you to share jobs on social media, meaning your roles reach more people.
Support your SEO with a niche landing page.
A landing page on your website can attract more candidates if you fill the content with niche keywords. A recruitment campaign landing page can be monitored and tweaked quickly and easily through your recruitment website content management system. This gives you complete control of your campaigns – no need to speak to your web designer every time you need to start a new campaign!

 

If you missed it, I wrote this blog post about creating a recruitment website and these tips are still relevant today 10 tips on creating a recruitment website in 2019. And we’ve also written a blog post about improving your recruitment website to attract more clients.

If you want to talk to one of the Reverse Delta experts about improving your website to help you reach more candidates in 2020, contact our team at sales@reversedelta.com or call on 08000 199 737.

Peter Morrow is Commercial Director for Reverse Delta. Follow Peter on LinkedIn or email peter.morrow@reversedelta.com.

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What holds recruiters back from recruiting brilliant consultants?

By Peter Morrow   January 15, 2020  

We wanted to focus this blog on a huge issue that’s impacting many of our recruitment clients and that’s – recruiting. You’d think that filling your own internal vacancies would be easy if you’re recruiting all day, but actually it’s a huge challenge. This is a great blog post from Centred Excellence about the importance of having the right mix of skills in your recruitment agency. There’s no doubt, the right people in your business will be the key to success, but how do you find them?

We think that many recruiters are missing a trick – they’re not offering the same service to their own agency that they are offering to their clients. Let me explain.

Many recruiters have a brilliant website to showcase the roles that they’re filling - we’ve designed quite a lot in the last 18 years – you can check them out here.

However, what they aren’t able to do is showcase their own roles very well because the site’s main focus is to act as a business development tool for attracting new clients and to convert job-seekers into registering with your agency. Take a look at your website and take a look at how you attract job-seekers to your agency.

Perhaps you have a page called ‘Careers’ or ‘Work with us.’ This is a good step, but is the page as enticing to prospective consultants as it could be? It is possibly one of the ‘standard’ pages on your site that you rarely update – with just a form or email address to register your interest?

We’ve listed some improvements – can you make any changes?

Talk about the great things that your recruitment agency does, awards, career progression and development?
Who would the prospective consultant work with every day? Share some photographs or videos of the team.
What does a day at your agency look like? As a consultant, what can they expect day-to-day?
Overall, why would a career as a recruitment consultant be a great move for somebody? And why should a quality consultant make the move to your agency over one of your competitors?

Whilst there are surely some changes you can make to your Careers page (and this is the best option if budgets are tight), the main drawback with this approach is that your main recruitment website will be built so that your keywords are optimised. If you recruit for people to work in the Logistics industry, for example, your website will be built so that words related to Logistics will perform well on Google, such as driver, courier, warehouse etc. However, those keywords won’t be relevant to people who are searching for a role as a recruitment consultant. Therefore, if people are searching for roles as recruitment consultants, your site won’t be found because it’s set to perform for different keywords and search terms.

Here’s a couple of options for you to consider:

 

Use the campaign landing page functionality

 

Using our FXRecruiter software you can quickly create content-rich landing pages that perform brilliantly in Google. The main benefits are that you can advertise your own in-house roles for no cost and share easily on social media!

Below are three examples:

https://www.mcgregor-boyall.com/work-for-us

Work for us statement
We are McGregor Boyall and testimonials
Link to Glassdoor so see what current and previous employees think of working with McGregor Boyall
Link to Instagram for historic images of working and events at McGregor Boyall
Internal vacancies listed with Apply Now and Apply with LinkedIn

https://www.jmc-legal.com/work-for-jmc

Launch your career and work for JMC by providing your details and upload cv
A carousel of short articles by consultants who work for JMC and why they enjoy working for the business
A video message from Jason (CEO)
Collage of images  showing events throughout the year
A picture of the whole team

https://www.martinveasey.com/pages/work-for-us

Careers at Martin Veasey explained
What Martin Veasey are looking for to recruit
A list of roles currently recruiting for
Contact details

Landing pages are designed to attract more of your target candidates, using target niche keywords for searches. You can use your existing website to make things easy for potential job hunters so that they get to know what life is like at your recruitment agency.

Build your own standalone career website

From an SEO perspective, this is the best option.

You can structure your website so that your keywords really target the consultants for the industry you work in. This is what one of our clients, McGregor Boyall did. They identified a need to improve their ability to recruit quality consultants, so developed a career portal specifically to engage potential recruiters looking for a new role (or to start a career as a consultant).

A dedicated career site isn’t just an option for the big recruiters. It’s a very viable option for recruiters of all sizes.  If you want to up your recruiting game for your own recruitment agency, get in touch to see how an FXRecruiter website has brilliant in-built functionality to support you to overcome one of your agency’s biggest recruitment challenges!

If you are interested in finding out more about our services at Reverse Delta or our digital recruitment platform FXRecruiter, then give us a call on 08000 199737 or email sales@reversedelta.com

Peter Morrow is Commercial Director for Reverse Delta. Follow Peter on LinkedIn or email peter.morrow@reversedelta.com.

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3 Reasons why content marketing is a brilliant strategy for recruiters

By Rachel Allen   January 13, 2020  

Content marketing is one of the biggest trends in recruitment marketing at the moment – and it looks here to stay. A relatively inexpensive way to get your message out to your target market (no printing, no design and no event/sponsorship costs), the key is to make sure that you spend your time and energy in creating content that accurately reflects your brand and ultimately, engages your candidates and clients.

One piece of content can be used many times

If you’ve got a content plan and a list of topics that you know will engage with your candidates and clients, you can then work out ways to use them multiple times. If you film a video for your website, why not transcribe it into a blog post? If you cover a couple of themes within your video, you can cut it in to a short teaser film and post it on social media, driving people to the main video on your website using several different key messages to entice people to view.

Tip: Think carefully about your message and invest time in a high-value piece of content. From there, work out how you can use it in several ways.

Content will help your website perform better

If you are writing about a topic or issue that’s relevant to your industry or sector, there’s no doubt that it will be full of keywords that Google will LOVE. Although the Google algorithms are always changing, one principle remains the same – it rewards websites where the content is updated regularly, which has lots of keywords and where readers have spent time on a page.

Tip: Make sure you have researched your keywords and use them throughout your content. There is a lot of discussion about Content vs. SEO – but SEO will rely on good quality content, so make sure you get it right. Make sure your content is worth reading and your SEO will benefit.

A content strategy will feed your social media

Your website’s blog is the first place to go to for your social media content. For each blog post, create social media posts to drive people back to your website. This could be a quick video to introduce your blog post (make sure you add in subtitles) or you could do an Instagram story or just a series of text-based posts (with an accompanying image) that will help to drive people to your blog post. And don’t just drive people to your blog once – think of different ways to introduce the topic and create eye-catching posts to drive people to your posts.

Tip: Make a plan of content that you want to share – this could be trends and news in your sector, the recruitment perspective on various national awareness days such as Mental Health Awareness Week, or simple techniques such as CV top tips or helping people through the recruitment process and what to expect when they register with an agency.

Reverse Delta now offers content marketing to our recruitment clients because we know it’s a vital way to improve the performance of your recruitment agency website. As we know, many of our clients struggle to find the time to manage this in-house as typically the consultants are too busy to take this on and some clients don’t have their own marketing team available.

We are delighted to welcome Rachel Allen to our team as Social Media & Content Specialist. Rachel has over 15 years’ experience of B2B marketing, with the last five years spent working with a range of recruitment clients. Rachel has been working on the Reverse Delta blog and social media since late 2019 – check out some of her articles here.

If you’d like to find out more about how Rachel can help your recruitment agency write great content to support your recruitment marketing strategy in 2020, get in touch via rachel.allen@reversedelta.com or call her on 07734 886538.

 

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Six things large recruiters should consider when upgrading their recruitment website

By Rachel Allen   December 19, 2019  

Deciding on the best recruitment website when you’re a large recruiter can be a real challenge. From a start-up, you might now find yourself operating nationally, in a number of sectors or have grown through merger or acquisition? Perhaps you  have opened an overseas office? All of these factors can make choosing a website quite complicated, especially if you’ve experienced quite rapid growth and your website suddenly doesn’t meet your needs anymore.

In this blog post, we talk about the key things larger recruitment agencies need to consider when commissioning a new website.

How will my recruitment website perform in Google?

There’s no denying, this is absolutely critical. If you aren’t on page 1 of Google, then you may as well forget it. You need a recruitment website that has in-built SEO capabilities and is Google for Jobs optimised.

How can a new recruitment website represent the different areas of my recruitment agency?

Your agency might operate in different sectors, or you might have regional or national recruitment offices. In Reverse Delta’s experience, websites that are highly RELEVANT to what candidates are searching for will perform best. Workforce is one of our long-standing clients and they recruit for a number of different sectors across the West Midlands. We created a branded website for each division so that all the jobs were highly relevant to what candidates are searching for. But, they are managed and hosted as a multi-website, saving our client money and making the website easy to manage, through a single CMS. This saves time with only one sign in and content that was created for one website, can simply be copied to another.

If your agency operates across different sectors, or if you have a number of recruitment offices, creating several ‘local’ websites under your brand will be a cost-effective way of getting an SEO optimised and highly relevant recruitment website.

How can my recruitment website streamline my processes?

With a brilliant candidate portal, it’s possible for candidates to sign in with their social media account and populate a large amount of data from their LinkedIn profile.

In addition, an FXRecruiter website will integrate with a large number of CRMs, including Bullhorn, Broadbean and Itris. There’s loads more that we integrate with (check them out here) and if there’s any missing, we can link FXRecruiter up to them, assuming that the database or CRM has an open API.

How can my recruitment website support my marketing initiatives?

With the opportunity to auto-post your jobs on to 15 different recruitment websites and share them easily on social media, a big chunk of your marketing work is being done for you.

In addition, FXRecruiter websites have the option to create campaign landing pages for specific roles or sectors. For example, you might have an initiative to find graduates or customer service staff – so with a landing page you can provide all the reasons why a candidate would want to register with you in a single page, rather than expecting them to land on your website.

The FXRecruiter website has a highly-intuitive Content Management System so it’s easy to hand full management over to your marketing team, so you can make changes to your website in-house, without needing to come back to us every time you want a new page creating.

An FXRecruiter website also allows full reporting and analytics, so your marketing team can report back on their successful campaigns safe in the knowledge that they are working on real-time, accurate information.

I am now operating overseas; do I need a separate website?

Your FXRecruiter website can support multiple languages and will auto-adapt to settings in a user’s web-browser as well as offering a menu of languages on the site itself. This means you can engage with candidates and clients in their own language. So make a winning impression, in your audience’s own language and convey more credible affinity with ‘local’ markets.

We can also tailor your website to present your website in different parts of the world – but all on the same website! This means different pages (even the homepage), different sectors and specialisms, different jobs (naturally!), different teams, different imagery and videos, different blogs, different news… different whatever – wherever you are in the world. FXRecruiter displays it all automatically based on where the user is located. Users can always switch between regions as they want with flag icons or a region selector. So capture your benefits of targeting content more specifically at local audiences and present the right content in the right places with functionality for one website.

Who can I trust to do custom-development for my website?

Want to avoid the one-size-fits-all platform? If your website needs some custom development, we have plenty of options available for you. FXRecruiter isn’t a rigid out of the box solution, we can build tailored solutions around your business requirements. We will listen to your problems and help solve them by building a bespoke solution for your business. Our tech team embraces new challenges and has a track record in developing innovative, unique functionality to solve your specific tech requirements. We offer solutions you won’t find elsewhere and will help to continue your business growth.

This is exactly what happened when we met GiveaGradaGo in 2018. Cary had previously been let down by two other recruitment website providers, who did not have the expertise to deliver his specific technical specification. After 18 months, and two failed attempts at delivering a website, he was referred to Reverse Delta by a friend as a last resort.  Not only did we deliver on time and to budget, we also won a National Online Recruitment Award in 2018 for the site – www.giveagradago.com.

We hope that this blog has given you something to think about. Reverse Delta is a long-standing recruitment website specialist and our background is in SEO – so obviously performance of your website is mission critical for us.  Since Reverse Delta was formed in 2002, we have delivered over 300 recruitment websites and many of our customers are on their third or fourth website with us.

We also offer Creative Services and Digital Transformation, which we will talk more about in another blog post. But it’s clear to see that we are a trusted partner with the skills and expertise to support your recruitment agency on your growth journey.

For more information, give the Reverse Delta team a call on 08000 199737 or email sales@reversedelta.com.

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Can recruiters save money on job boards?

By Rachel Allen   December 13, 2019  

If you look at the invoice for your job boards with horror every month (and wonder if they’ve added on too many zeros), then you’re not alone. If you are spending a huge amount with job boards each month, then you really need to be convinced that you’re getting a good deal, that you’re getting the right applicants for your roles and that you’re tracking the return on investment you’re getting.  But, did you know that your own website has an absolute wealth of data and the power to generate brilliant candidate registrations without spending a small fortune with the job boards?

Here are some reasons why you should think twice before signing off the next invoice for the job boards:

70% of job searches start off on Google
The actual number of job searches does vary (apparently the figure of 30% of all Google searches being job related is not entirely accurate), however the number in the UK alone will be huge
With the launch of Google’s new machine learning and AI tools, they are clearly committed to helping job seekers find jobs that are specific to their needs
The job sites are all listed on Google anyway, so your own website will be only 2 clicks away. And surely getting candidates to engage with your website and not a job site is the name of the game!
They are a competitor which will target your applicant as soon as they press the apply key.

 

"The results have been outstanding for our user experience and resulting lead flow to our site."

Leading US Digital Recruiter

"...our traffic went up almost 50% from month one."

Local Recruiter

 

What does your website need to compete against the job boards?

Make sure your jobs are signed up to the job sites. An FXRecruiter website will send your jobs to up to 14 job sites and Google for Jobs.
Your jobs can also be sent to your social networks by FXRecruiter
Make sure your job postings include lots of keywords – the things that job seekers will be searching for when they’re looking for a job. Read our advice in our blogs on Keywords & Key Phrases and Relevant Keywords.
Make sure your website is optimised for conversion! This means, you want your candidates to see the role they are looking for immediately and ensure that it’s easy for them to apply. FXRecruiter websites allow candidates to build their own profile (so your recruitment consultants don’t have to) and they can do it via their social media profiles.
With an FXRecruiter website, automated SEO is built in. This means your vacancies will compete well for longer-tail searches, such as job title and location.
The Jobs Archive that’s built in to FXRecruiter means some older jobs can be kept in Google, which means traffic will continue to drive them to your site. Although they may not be able to apply for that role, it will suggest similar jobs or offer email alert signup.
The XML sitemap on an FXRecruiter website ensures all your pages and jobs get listed in Google and Bing

How does this work in practice?

One Reverse Delta client who was spending over £100k every year on job boards, decided to implement a new website, and saw a 40% reduction in expenditure on their job board spend while increasing in both applications and placements.

The best practice is basically write really good job ads and follow our instructions on getting them listed wide and far.

What do our customers say?

"Our Consultants have noticed an increase in applications since migrating to the new site this summer. Highly recommended."

Long-standing client – local recruiter

"Visitor traffic has increased a third since our new site went live and having the mobile-dedicated site too has helped keep applications coming in at a healthy rate. "

IT recruiter

"...the quality and quantity of candidates finding us through this route has increased dramatically."

London-based IT recruiter

"We saw an increase in applications as a result. Our website appeared higher up in the rankings of the major search engines as a result of the SEO techniques incorporated into the design."

Long-standing client on 3rd website with Reverse Delta

 

Should you ditch job boards completely?

No, we think they still have a place and niche sites will still have loyal candidates (ie: Jobserve for IT Contractors). And, it might be worth playing around with your current deal. Try out some of the tips and utilise your own website with relevant, key-word rich content and you’ll soon see what works and what doesn’t. And if the experiment doesn’t pay off, you can go back to your job board. And if it does pay off, well, imagine the amazing holiday you could go on with the money you save!

In summary

The clear emphasis from Google seems to be that the algorithms want to MATCH searches with relevant content. So, if you’re putting relevant content on to your own website, the power to attract your target candidate is completely in your hands.

If you’re interested in finding out how your recruitment agency could save BIG money by reducing spend on job boards, give the Reverse Delta team a call on 08000 199737 or email sales@reversedelta.com

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3 ways technology supports a recruitment start up

By Peter Morrow   December 3, 2019  

We’re huge fans of small businesses here at Reverse Delta – believe it or not we were also a start-up 17 years ago.  For any start up recruiter, making sure you’re in the 20% of firms that survive the first two years is a huge challenge.  As a provider of recruitment websites, we want to do everything we can to give your new recruitment agency the very best start.

Technology solutions are a brilliant way to help you to grow and scale your recruitment agency. If you were going to invest in three areas to give your agency the best chance of surviving, these are what Reverse Delta would recommend:

Manage your candidates with a CRM system

Integrating your website and CRM is a brilliant solution to help you automate loads of your recruitment agency practices. Reverse Delta’s website platform FXRecruiter integrates with market-leading CRM and 3rd party technology providers. We work closely with our integration partners so that your website can benefit from their updates and we’re always looking to work with new technology companies so that we’re able to work with the best on the market.  And if you change CRM, you will be pleased to know that it’s easy to switch your website over to your new provider.

FXRecruiter integrates with:

Bullhorn

Bullhorn has a package tailored to start-up recruiters which will allow you to deliver an incredible client and candidate experience which will grow your brand. Find out more about Bullhorn.

Influence

Influence’s CRM is available as a cloud-based solution which is ideal for start-ups as you don’t need to worry about servers and back-ups. Another great option to help you build candidate profiles and qualify and search for candidates. Find out more about Influence.

Others include Eva, Lever, Salesforce, Talent Rover, TargetRecruit and Vincere to name a few.

Keep cash flowing with a robust financial management system

Financial software for start-ups has come on leaps and bounds and advances in mobile technology are perfect for any new recruitment agency. With the options to scale up over time, some of Reverse Delta’s favourite financial management software includes:

Sage

Sage has an offer on until January 2020 for Sage Accounting Cloud for just £12 per month. This gives you everything you need to take care of business, from bookkeeping to detailed business reports. Find out more about Sage Accounting Cloud.

QuickBooks

You can set up your start-up recruitment agency for as little as £5 per month on QuickBooks. They are Making Tax Digital ready and HMRC recognised, so some great features to help get your recruitment business on its way. Find out more about QuickBooks.

Xero

Xero is another market-leading accounting package, with online invoicing, a dashboard with all your cashflow information and an intuitive mobile app. Find out more about Xero for start-ups.

Invest in a recruitment website

Reverse Delta has developed FXRecruiter, a brilliant platform for building recruitment websites. With a host of built-in functionality, an FXRecruiter website will transform your business, giving you a solid platform to grow your recruitment agency.

Extend the reach of your roles with FXRecruiter

Place your jobs on FXRecruiter and they’ll be optimised for Google Jobs. Your jobs will feed to 14 Job Boards and Job Search Sites.

Build candidate profiles

Allowing candidates to build their profiles, you can guarantee that the information will be accurate, and you won’t need to use your team’s time to do this. Candidates can sign into the Candidate Portal with their social media accounts with FXRecruiter. Because it’s so easy for candidates, it’s a brilliant way to increase online registrations.

Manage your own content

Nothing is more annoying than having to ask your web developer to make a simple change to your website. With FXRecruiter, we have put the power firmly back into your hands. With an advanced content management system (CMS) that is simple to use, you can create blogs, publish news and insights and create campaign pages that will give you really juicy keywords – all of which will make your recruitment agency stand out!

A website with some great in-built features

SEO optimised Job Board, Candidate Portal, CMS, Recruitment Campaign Landing Pages, Personalised Job Notifications, Video Job Ads, Meet the Team and Consultant Profiles, Reporting and Analytics, GDPR Compliant – what more could you need?

We know how difficult it is to start up your own recruitment agency, so we hope that this blog post has helped to de-mystify some of the tech issues that new recruitment agencies typically face.  We have a range of flexible payment options, so a brilliant recruitment website to give your recruitment agency the best start in 2020 could not be easier and might be more affordable than you think.  Contact Peter or Dave at sales@reversedelta.com or call +44 (0) 8000 199737 or book a demo here.

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Five ways to keep your agency cyber safe

By Andy Ralph   November 29, 2019  

Today is Computer Security Day (isn’t there a day for everything!) but we think that this one is an important day to mark.  Computer security is a hugely important issue for all businesses, but especially for recruiters.  But, so many people don’t understand what their responsibilities are and often it’s because the tech industry makes things sound so complicated, recruiters just don’t know where to start.

 

We’ve pulled together this simple blog post to break down some of the steps that you need to take to keep your recruitment business cyber-safe.

 

 

Have a policy for strong passwords

 

How many of you have one password for everything in your recruitment agency? It’s tempting to do, but using the same password across multiple platforms will increase the chance of it being hacked. A few tips to implement straight away:

 

Use password management software to keep track of your passwords. There are many free password managers available such as LastPass, Dashlane, Keeper Security, RoboForm, KeePass, Sticky Password to name a few, but there are loads of options available
Make sure your passwords are strong - a mixture of upper and lower case, digits and symbols. Did you know that 123456 and password have been the most popular passwords for years?

 

 

Make sure your tech is safe

 

- Make sure you update your Spyware and Malware protection and ensure that it

covers all devices including PCs, laptops, smart-phones and tablets.

Weak security around your WIFI and using cloud-based services with weak passwords will all put your recruitment agency in a vulnerable position.

 

Hire a cybersecurity expert

Tech is complicated. It’s not everybody’s strong point, which is why we’d advise you to bring in a specialist to help you. At Reverse Delta, we use a combination of specialist penetration testing companies and our own security experts to help us and they carry out cyber-security risk assessments for us because we host an incredible 650 Gigabytes of data on behalf of our recruitment clients.  You might want to take a read of this article from the Recruitment and Employment Confederation to understand the difference between cyber-security and IT support.

 

Make sure you’re GDPR compliant

We know GDPR is a distant memory, but keeping candidate and client data safe is fundamentally important to us and it should be to you too! We have built-in best-practice data security and encryption to our FXRecruiter platform (which all of our recruitment industry websites are built on) so that clients and candidates can opt-in and out of communications and unsubscribe should they want to. Protecting people’s personal data is critical for any recruitment agency and demonstrating that you take this seriously will make sure you don’t fall foul of the ICO and more importantly build trust with your clients and candidates. One of the CRM systems that FXRecruiter integrates with, Access Group, has written this blog post about how recruitment agencies can avoid a GDPR disaster.

 

Implement your updates!

 

Make sure you are on an up-to-date operating system as the hackers are learning increasingly sophisticated ways to breach security and they can’t protect you against hackers. When a security update does come out, it’s probably because a threat has been identified, so implement it as soon as you can! At Reverse Delta, we use Linux to host client websites, and Windows 10 in our offices and we always ensure these are up to date with all patches and updates.

And don’t forget to update FXRecruiter. We keep the platform updated regularly to make sure we’re keeping it safe, whether it’s a new version or a monthly security patch.  So if we ask you to update the platform, there’s a really important reason why you should do it!

 

If you want to find out more about FXRecruiter and the commitment Reverse Delta makes to keeping your website safe, please contact sales@reversedelta.com or call UK toll free +44 (0)8000 199 737 or for calling from elsewhere +44 (0)203 682 9533.

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Recession-proof your recruitment business

By Peter Morrow   November 28, 2019  

With a general election looming and further uncertainty relating to Brexit, there’s no doubt that the recruitment sector is facing a tough challenge as we head into 2020.  If we are due a recession, as experts predict, then every business needs to make sure they’ve got a robust strategy in place to make sure their business survives. Since Reverse Delta started in 2002, we’ve survived the worst recession in UK history and I hope that we can help our clients and the recruitment sector in general to survive should it happen again.

The Recruitment & Employment Confederation’s Making Great Work Happen manifesto mentions a number of key points which I feel will help the recruitment industry, in general, to support their clients during an economic downturn:

Protecting both flexible workers and businesses
Brilliant recruitment strategies will only help to drive productivity and growth
The government needs to make sure businesses have an environment to help them thrive
We need to think differently about the future of jobs.

Brexit-proof your business

Although Brexit critics cannot predict the impact a leave or remain situation would have on the economy, I think that it is important for businesses to see how it will affect your staff or the availability of candidates.  Work out the likely scenarios and adapt your business model accordingly. There may be some tech solutions available to help you gain access to a candidate pool that you now cannot access because of Brexit, for example.

If you are a recruitment agency that recruits a lot of EU nationals, it would serve you well to make sure your team knows the details of the EU Settlement Scheme.  Helping candidates to stay in the UK if they are eligible will help set you apart from your competitors.

Brilliant recruitment strategies to drive growth

If your temporary staff are lacking in confidence because of the uncertainty in the economy, think about ways to work with clients to provide a temporary workforce with some much-needed job security. Signing temporary workers up for a fixed period (but not permanent) could help you to recruit for some much-needed skills to help your business, without permanently increasing your headcount.

Giving more serious consideration to flexible working could be a great strategy to help you get brilliant candidates for your clients, without increasing their staffing bill considerably. Many recruitment agencies want to focus on filling permanent roles, but perhaps there is an increasing number of highly skilled workers who need employers that can offer flexibility? And by offering flexible working, a company might be able to get a higher-skilled person to fill a role for a fraction of the cost of a full-time employee, so there are still lots of positives for both recruitment agencies AND the client.  Making sure job-seekers are aware of the flexibilities offered could be a great benefit so make sure it’s really clear on your website so that you’re taking candidates to the roles that they WANT to apply for. A great user-journey will be key here.

Attract and retain the best talent.

Given how people search for roles these days, it’s important to make sure that a client’s website accurately reflects their business. It needs to get the personality of their business across and what they stand for as an organisation. Although in a recession, job-seekers are less likely to refuse a job, it’s important that you get the right people into your client’s business - more than ever you’ll need to find people with the right skills and attitude to see your clients through tricky times. After seeing a job on your recruitment agency’s website, the client’s website and social media will be a key part of their consideration during the recruitment process. Advise your clients to make sure their website and social media showcase them as an employer. If their website isn’t designed to attract talent into their business, they could consider a bespoke recruitment micro-site specifically for recruitment.

To find out how technology solutions and improved user experience through your website can help to recession-proof your recruitment business, contact me via email: peter.morrow@reversedelta.com or connect on LinkedIn.

To find out more about Reverse Delta and the recruitment agency websites we have created for our clients, visit our website. Our FXRecruiter website showcases the recruitment website software - find out more about the brilliant product features.

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Driving business growth through digital transformation

By Peter Morrow   November 28, 2019  

It’s Global Entrepreneurs Week so we wanted to feature some of Reverse Delta’s long-standing clients who are both great entrepreneurs in the recruitment sector.

Take a read to see how two successful recruitment agencies, Workforce and Ascendant Recruitment have utilised technology to transform their businesses.

 

Nick Peacock, Managing Director of Ascendant Recruitment

Reverse Delta built Ascendant Recruitment‘s first website on Reverse Delta’s FXRecruiter platform shortly after they launched in 2003. We’ve seen several iterations of the site over the last 15 years as the way people search for jobs has evolved.

Founder of Ascendant Recruitment Nick Peacock has grown his business considerably since the early days. He now employs a team of 20 with an office in Milton Keynes and in Northampton.

Nick says: “Our website is fundamental to our candidate engagement strategy. How we advertise roles has changed over the years and we can't rely rely on hugely expensive job boards to deliver the results we need. Last year, Reverse Delta’s SEO audit identified an opportunity to break out our jobs database so that our candidates could search for roles across our Milton Keynes office and our Northampton office. By doing this, we improved our visibility on Google organically (without spending any money on paid advertising).  We also made job-searching easier for our candidates, who want a quick and seamless application process that they can do from their mobile phone.”

“I was pleased that the FXRecruiter platform allowed us to implement these improvements to our searchability without needing to develop a new website. This, plus our social media strategy, has helped to drive candidates to the website and led to a 106% increase in applications. We have also seen a 59% increase in new candidate registrations. I strongly believe that the right technology platforms will help you to streamline your processes and allow you to build a successful recruitment business.”

Find out more about Ascendant Recruitment at www.ascendantrecruitment.co.uk

 

Paul Alekna, Chief Executive of Workforce Staffing

Paul Alekna founded Workforce back in 2003 with brother Joe. Paul’s previous career in IT and his passion for technology has had a huge influence on Workforce’s business strategy. Workforce has invested heavily in platforms to help them streamline both their operations and their clients.

Paul Alekna said: “As a recruiter placing hundreds of people in roles every day, we need slick, robust systems that give our clients a real-time view of their staffing. This could include applications in process or understanding who is working for them that day. Workforce adds value to the recruitment process by offering additional services such as screening and vetting, management information reporting or through our customer portal. These are all ways in which we provide transparency for our clients and help to get staff registered, verified and ready for work as quickly as possible.

Our website is another example of how we have embraced technology to provide a great user experience. We have seven different websites with Reverse Delta - six are dedicated websites for each of our sectors (manufacturing, food, office, logistics, driving and professional) plus an employers website.

Having bespoke websites is good for Google as the site is very specific to the search terms. For example, all of our search terms on our Driving website  point to driving jobs, so our performance on Google is much stronger now.  Our candidates also find searching for roles easier and it gives us a stronger message when we go out to meet our clients.

Although we have seven websites with Reverse Delta, the flexibility of the FXRecruiter platform allows us to have multiple websites for each of the sectors we recruit to. We can run them all from one back end [CMS or Content Management System] which makes it easier to manage and cheaper than having several separate websites.

 

If you want to talk to one of the Reverse Delta experts about how digital transformation can revolutionise talent acquisition, contact our team at sales@reversedelta.com or call on 08000 199737 and we can talk you through the options available.