Month: June 2021

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Why you should build a search engine optimised job board

By Peter Morrow   June 18, 2021  

When you want to know something, what is the first thing you do? Plug it into an online search engine! Nearly 93% of all web traffic comes through search engines  — which means that your recruitment or staffing agency should be thinking about how you can top the results list. To do this, your agency needs to optimise your online content, known as search engine optimisation (SEO), including optimising your job boards by writing keyword-driven job descriptions. 
What is SEO and why does it matter? 
SEO is the art of ranking high on a search engine as an organic, meaning unpaid, listing. By optimising your content, a search engine is more likely to show it as a top result for searches of a certain keyword. What this boils down to is simply making sure your website can be easily read, understood, and trusted by major search engines such as Google and Bing.

To make sure your recruitment agency beats out the rest when it comes to search engine rankings, you need to write detailed job descriptions, including salary, location, and the skills, responsibilities, and qualifications associated with a position. You also need to think about what the user is searching for and include these keywords in your content. With a solution like FXRecruiter, the site does the rest in terms of SEO. To find out more about writing good SEO job descriptions, check out our blog series on the secrets to SEO success. 
The benefits of having an SEO job board 
By making your job boards search-engine friendly and optimised for job aggregators, your recruitment agency can attract and engage even more candidates. Other benefits include being able to easily create campaign landing pages on the fly with any subset of jobs, share vacancies across your social media channels, and integrate with your CRM / ATS to streamline your business. 
Power your business growth with FXRecruiter 
Reverse Delta’s FXRecruiter is the engine behind hundreds of successful recruitment and careers websites. Over the past 18 years, the recruitment website SaaS platform has been developed as an SEO job board for staffing and recruitment agencies to rely on and grow their business.

FXRecruiter uses best practice to automate the SEO of your website’s pages. The benefits of this include; compliant and fast code, mobile-first and responsive websites, optimised title tags, optimised URLs containing job details and other keywords of your choice, and the automation creation of meta titles, keywords, and descriptions. A Google-friendly XML sitemap also ensures that all pages get indexed by Google in a structured way.

The FXRecruiter recruitment platform also allows you to manually override if you need to key in your own data such as adding advanced source code or embedding images or video. For users looking for more advanced features, you have the ability to add and load banner images with alt text, which is perfect for search engines, and decide who can see your pages, whether that is sign-in clients, candidates, or if it is open to the whole internet.

Start optimising your job board here!

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Is my site equipped for the latest Google algorithm update?

By Steve Riley   June 18, 2021  

These updates happen frequently and clients are sometimes spooked by news reports (often fueled by SEO agencies promoting their services). The inner workings of algorithm changes are a closely guarded secret but Google themselves will often give guidance on key changes (detailed changes can be inferred from changes in results pattern after the fact, but not normally before).

This update is a significant one, the first core update for over 6 months nearly. Google has stated the current update is a gradual rollout starting this month. We don’t expect to see much volatility or fluctuations in SERPs (Search Engine Results Pages) in the short term.

The update is centered around 'page experience' and includes three new metrics (often referred to as Core Web Vitals). These are visible in the site Search Console if you wanted to take a look, and cover things like page load and stability – 'usability' factors.

Our normal guidance is 'don't panic'. There should be nothing that you need to do yourself to the site immediately. We're keenly watching the updates but in terms of the site coding, the site should be equipped to handle any upcoming changes.
What should I do?
Keep feeding the site with quality content and jobs when you can. In terms of the details of the algorithm changes, none of us knows, focus on the things that you can control - content. The data is all exposed in terms of 'under the hood'. Ask yourself the question "if it wasn't my site, would there be enough there to keep me coming back?" If not, think about refreshing the content.

Google wrote a recent blog post alongside a core update to explain how and why it makes these changes to search. Google said it “receives billions of queries every day from countries around the world in 150 languages.” It has to improve to stay competitive and serve its user base. “Delivering great results at this type of scale and complexity requires many different systems, and we’re always looking for ways to improve these systems so we can display the most useful results possible.” Change is to be expected, rather than feared. If you're doing a good job, with a steady flow of news, jobs and opinion pieces, Google will normally recognise that.
What next?
As usual, we're keeping an eye on such roll outs. They're common, and whilst we're not resting on our laurels, we will be keen to see how any changes impact the wider web in general and our clients in particular. More here from the Google blog.

Get in touch with us to find out more about FXRecruiter here.

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Why your recruitment agency needs a marketing strategy

By Peter Morrow   June 18, 2021  

To gain access to the best talent on the market, recruiters need to do more than just advertise on the major job boards. Recruiters need to market their agency to two groups: clients and candidates. With our tips on how to build a great marketing strategy, we help you gain a competitive advantage that rewards your bottom line. 
Identify your business goals 
What makes your agency unique? Your unique selling point (USP) needs to differentiate your agency from your competition but being different is not enough — you need to show how you are unique in an area your target audience cares about.

Knowing your USP is key to getting your marketing strategy right and it should focus on your messaging, branding, copywriting, and all other marketing decisions. Branding is a key component of your USP and Reverse Delta, a Recruitics company can help with your branding including your agency’s logo design. 
Create or update your recruitment website 
Your website should showcase your agency and explain to potential clients and potential candidates why they should use your services. Give users a flavour for your agency with a ‘meet the team’ page and make it easy for them to partner with you by including a ‘contact us’ page with up-to-date contact information. There is, of course, an important marketing and brand message to be delivered to existing clients and existing candidates. You have a voice with these groups, too. They came to you and there is a level of trust and belief in your team.  Keep it that way with regular content updates - to both audiences.

Your website also needs to provide an opportunity for clients to advertise jobs and more jobs means more candidates! You should also include content for candidates looking for their next role or career move and job pages with tailored content. Your job search function needs to include the ability to sort through positions by a number of categories, including salary and location.

Reverse Delta’s FXRecruiter recruitment website platform is designed to help you manage your content and make changes whenever you want. With this tool, you can avoid having to contact your website provider to make changes such as adding, deleting, or editing text, images, photos, or pages. 
Make connections 
In terms of marketing, social media is a great tool, and your website should include a blog and news function with the ability to share content directly to social media platforms such as LinkedIn and Facebook. Blogs not only help you drive traffic to your website but allow you an opportunity to show off your agency! You should also reconnect with any past business relationships to get the word out about your services as well as make use of networking events to build your contact book. 
Stand out with a Reverse Delta-designed recruitment website 
Reverse Delta’s end-to-end services can help your recruitment agency thrive. We specialise in recruitment websites and digital marketing and we can take care of all of your recruitment website needs — from branding to building you a high performance, mobile-first website with our FXRecruiter platform. We understand your website needs to be as unique as your business and our approach combines technology with the flexibility to build a website that meets your needs.

To find out more about our services or to get in touch, visit our website here.