Companies who have spent the last year in survival mode, having frozen hiring or even made redundancies, are now looking to start growing once more. If you’ve made it this far, then there’s undoubtedly a sense you can hold on just that little bit longer.
As leaders once more start to invest in their businesses, they will look to grow the workforce. We’re going to be entering a candidate-rich jobs-poor market, with plenty of great talent in the marketplace but few positions, as businesses are only just getting back into the swing of things.
Post COVID-19, there is an accepted view that unemployment will rise above 10% in the coming months. Advertised roles are attracting too many candidates and searching through excess applicants takes time. Even with applicant tracking software (ATS) to help you reach those ideal candidates quicker, you might still end up with a pile of candidate CVs simply too big to effectively assess for additional capability. That, in turn, extends the length of time it takes to recruit (and you’re going to want whatever time-saving advantages you can get).
Candidate Board presents the cream of your extensive candidate pool to clients.
Established agencies will have an extensive catalogue of potential candidates. Your ATS/CRM database offers an excellent opportunity to help your clients find an employee quickly.
An anonymous Candidate Board — which works like the reverse of your job board – is an excellent tool to have in your recruiter’s arsenal. Your clients will be able to search your candidates by keywords, sector, and location.
It allows your website to showcase candidate talent whilst your clients can sort through potential matches, narrowing down and selecting those that fulfil their requirements before approaching you to obtain more details about the candidate.
Better still, your clients may be able to identify a potential hire for a job that you don’t know about yet! Good business succession planning is an essential strategic task, but most clients won’t share this with their recruiter. Gain trust with a client by offering a service that allows them to see what potential hires are available.
Candidate Board gives you the ability to:
- place excellent talent in front of your clients quicker
- the opportunity to utilise spin-out campaigns
- showcasing the best potential employees at a glance to an employer; by giving that employer the chance to go through the talent, you have on your books at their own pace.
- allows you to develop a rapport with the client
- reduce time to hire as clients find their hires
- invest in a real competitive advantage
- increase your revenue and profitability
Use your Candidate Board as a Lead Generation Tool on your website:
- showcase it to any visitor
- or place it behind a client portal and use it as an upsell and give access to only your paying or ‘VIP’ clients
Call to Actions (CTA) will ensure your website captures relevant details so your consultants can follow up, such as:
- sign up for candidate alerts
- learn more
- request more information
- download candidate profile
- clients can also sign up for email alerts of new candidates added meeting their requirements.
It doesn’t matter what field you’re recruiting in, from property to writing and the creative industries — a Candidate Board, gives your client more control whilst still leveraging your expertise in the market.
There is a consensus that recruitment is going to become very competitive after a challenging year. With thousands of new entrants in the market, all willing to under-cut established agencies. But what they won’t have to begin with is a pool of candidates to display to clients. You do. Now is the time to add a competitive advantage, such as the Candidate Board.
Our recruitment website development platform, FXRecruiter, can provide you with Candidate Board functionality online. Find out more here.