Month: March 2020

Harness technology to keep your recruitment business going

By Peter Morrow   March 13, 2020  

With the threat of self-isolation and restricted movement over the coming weeks, there is a considerable threat to a number of businesses and the global economy.

Over the past few weeks, many businesses have been making provisions to run their entire operation remotely so that people can minimise the risk of spreading infection and to protect their entire workforce from being out of action if an entire team contract COVID-19.

Speaking to our recruiter clients, we’re hearing that many roles are being pulled while the businesses are focusing on COVID-19. However, there are certain sectors that are likely to boom (namely healthcare and retail) as the country prepares to care for people struck down by the virus and to need extra resources to keep supplies going for the country.

There are a number of things that you can do as a recruiter to keep your business going during these difficult times and luckily, there is an abundance of technology that can help you to maintain a positive flow of candidates whilst reducing the need for physical contact.  Working away from your usual office doesn’t have to spell disaster for your business - in fact, in 1665 when the University of Cambridge was closed due to the Bubonic plague, so Sir Isaac Newton used the time to develop calculus and the theory of gravity.

If major scientific breakthroughs aren’t your thing, you might want to get your recruitment agency in great shape for when your clients are ready to hire again. Here’s how you can use your FXRecruiter website to do just that! 
Use video job ads to reach more candidates
Video job ads are increasingly popular and are proven to get more engagement, drive more candidates to your site and ultimately, convert registrations.

Take this time to create some brilliant video job ads for use on your website and social media. They’re quick and easy to do on your FXRecruiter website.

We recommend you upload your video job ad to ad-free video platform Vimeo. Unlike other video platforms, you won’t find your competitor’s adverts showing at the end of the video
To add your video job ad, copy the embed code and paste it into your job post.

Encourage candidates to register through the candidate portal
Many recruitment agencies like to meet every candidate for registration, however, you can get all the information that you need by asking your potential candidates to register through the candidate portal, removing the need for face to face meetings. And even better, the candidate can self-serve and use their own social media profiles to populate the information, removing the need for your team to input the information (which guarantees accuracy). Win all round!
Present brilliant candidate CVs to your clients via the Talent Board
Many recruiters like to meet with the hiring manager to review the CVs of the applicants you’ve got for the role. But the brilliant functionality on the FXRecruiter Talent Board means you can send over your best candidates via a branded campaign page. You can either do this for an active role that you’re working on or have it ready to go for when the business is ready to recruit again!

There’s a wealth of other technology options available in the market - check out Odro who provide video interviewing software for recruiters. Many solutions are cloud-based, so as long as you’ve got access to a decent wifi signal, you’ll be able to carry on recruiting or getting your recruitment agency in great shape for when businesses are ready to start recruiting again.

There’s also an opportunity to do some work on your CRM to make sure that all your data is GDPR compliant and you can re-look at your active and passive candidates. You never know, if many candidates are working remotely or in isolation, they may be more accessible via phone so you can do some great relationship building. And if the hiring managers are also based remotely, you’ll find it easier to get them to respond on email and phone - giving you a greater opportunity to find out more about their long-term strategy and hiring plans for the rest of 2020.

Reverse Delta has issued a statement to our customers to reassure them of our business continuity plans - you can take a look here.

If you have any questions about how you can maximise your FXRecruiter website to get more out of your team during a potential agency-closure, get in touch with by calling 08000 199 737 or emailing sales@reversedelta.com

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COVID-19 – our assurance to you

By Dave Haygarth   March 12, 2020  

UPDATE: 20th April 2020
Our thoughts are with those most affected by COVID-19 and the healthcare professionals, carers and other key workers providing the care needed.

At Reverse Delta we too have been doing our part by ensuring the safety of our employees and continuing to provide a service to you allowing you to work remotely; offering your end to end recruitment service.

Since our statement below, before the current UK government lockdown came into force, we wanted to assure you that:

Your service is our primary focus - our own support and maintenance teams and our hosting partners are all running a normal service. 
We are working full time with 100% staff coverage, all enabled for effective and secure home working
We have not, as yet, needed to furlough any staff members 
We have not, as yet, taken any external funding, e.g. Business interruption loans

Looking ahead
We fully expect to weather this crisis, and to be here to support you, our customers, our staff, and their families for years to come.  We appreciate your ongoing support and custom during these uncertain times.

Thank you so much for entrusting your recruitment website to Reverse Delta. We take this responsibility very seriously and want to deliver on our promise to you every day.

With the current outbreak of COVID-19 and the impact the virus is having on you, your clients, your employees and families, we would like to share our position on our ongoing commitment to you and reassure you.
Availability of our team
Reverse Delta is a UK based company with employees who are set up with robust procedures and systems to work remotely as well as in their normal offices. When we recruit our staff, all of our employees are equipped to seamlessly connect with our colleagues and our clients, regardless of location, on tried and tested cloud-based systems in a secure environment. We feel confident in our continued ability to serve your business as usual, regardless of how any future development of the COVID-19 virus could affect our physical work locations.
Availability of FXRecruiter
Our FXRecruiter platform is hosted by partners who have fully audited business continuity and backup plans in place, and we are in contact with them on a regular basis as this global virus develops and spreads. As governments need to adapt any plans for movement of people, we have satisfied ourselves that the action plans are thorough for our hosting partners. We only partner with only the most sophisticated, enterprise-grade, hosting experts, who are themselves  ahead of the curve in best-practices during this outbreak.

Whilst COVID-19 remains a huge concern for all of us, we want to reassure you that your website and service remains our highest priority, and we will be on hand to deal with any questions or concerns you may have about the service we provide.

As a technology provider, we are proud to provide hundreds of recruitment websites on our FXRecruiter platform, seeing tens of thousands of candidate applications per year on our secure and trusted software. On top of that, we provide support and the expertise of our team to be on hand if you have any doubts or concerns about the service. Despite the uncertainty of COVID-19, we fully expect to continue to deliver the same level of service to our customers and have measures in place to ensure this.

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Why content marketing makes your sales process more effective

By Rachel Allen   March 9, 2020  

As SEO continues to evolve, it’s clear that content marketing is absolutely critical for any recruitment agency that wants to perform well on Google (which is basically everyone).  Content for your website is something that we talk about a lot at Reverse Delta and we’ve built the FXRecruiter platform to make sure that the “technical side” of SEO is all built in to the system (so that your keywords are optimised to drive your audience to your website). Content marketing is also a brilliant way to engage your ideal client so that they get to know, like and trust your recruitment agency. So, what is content marketing and why should it be a major part of your 2020 marketing strategy?

Reverse Delta has recently appointed Rachel Allen as a content and social media specialist. Rachel now writes the Reverse Delta blog and wants to explain more about content marketing and how it can work for recruiters.

“A content strategy is vital for every business in 2020. The ultimate objective is to drive revenue, but it’s a great way to get people into your sales funnel, so that you are ready to build a relationship with them until they are ready to buy from you.”
What does content marketing look like?

A simple blog post or news item on your website.
A case study or testimonial from one of your clients.
Gated content such as a white paper or ebook that people can access by providing their email address. This is a great way to begin to nurture leads.
Videos and podcasts are brilliant content if you’re feeling confident and can be used to generate lots more content.

You can use social media – both paid for and regular posts – to drive people to your website, where they can view your content.  This is the aim of the game for content marketing - to give people a reason to visit your website. It’s really important that you set up your website for conversion too - you want people to take some action on your site. We cover that later in this blog post.
How do you know what content to put on your recruitment agency website?
Adding value is the single most important element of a content strategy. You want your prospects to get to know, like and trust you.  Content marketing isn’t selling. It’s about showing that you understand the prospect’s problem and demonstrating solutions to that problem. Some of the solutions might not even be something that you offer, but if a prospect implements a piece of your advice, and it works, then they will trust that you are an expert in your field when you start to have a conversation about buying a product or service.
How can you make sure your content marketing strategy is effective?

Plan your approach - or you’ll miss opportunities to engage with your target customer
Listen - check out what goes on in your sector but add your own take on your content
Engage - content marketing is about two-way communication so make sure there’s an opportunity to discuss your content
Deliver - promote your content through social media and other blogs
Review - check your stats in your recruitment agency website CMS, Google Analytics and applicant tracking system (ATS)

Examples of brilliant content marketing
Workforce – a blue collar recruiter in the West Midlands created this video and wrote this blog about a very important issue in their sector

Ascendant Recruitment – a Buckinghamshire based recruiter of sales and admin staff, who regularly engage their candidates on clients through their blog and social media.

Birchbox – these guys (sorry not recruitment) do a brilliant job of sharing great advice and guidance through their blog, all the time driving people to their site from a range of social media content

HelloFresh – a ruthlessly ambitious start-up, these guys create their own content but also focus on creating user-generated content which proves to be very effective in this competitive space.
How can an FXRecruiter website support your content marketing strategy?
There are some brilliant features in your FXRecruiter website - so there’s loads of opportunities to deliver valuable content for your audience just by maximising tools that you’ve already got:

Content Management System (CMS) - you can easily add blog posts, video blogs, insight articles and news posts which will be packed full of relevant, recruitment sector keywords. FXRecruiter will make sure its all "SEO compliant" in terms of URL's, titles, page structures etc
Campaign pages - with the CMS, you can easily build campaign pages to support any campaigns you are running
Video job ads - these make for brilliant content for your website and can be easily shared on your social media
Meet the team and consultant profiles - an excellent part of your FXRecruiter website, these areas help clients and candidates see who they will be dealing with and are really popular on social media too!
Client microsites - this extra feature is very popular if you recruit for a particular client. You can build a microsite to support your client’s recruitment process, providing specific information relating to their company, culture and values.
Talent board - you can share (anonymously) lots of information about the brilliant candidates that you’ve got on your books - again great content for your website which will perform brilliantly on Google.

If you want more information about how content marketing can support your sales process, please get in touch with Rachel Allen on rachel.allen@reversedelta.co.uk or you can speak to Reverse Delta’s Commercial Director, Peter Morrow to discuss how you can add some extra features on to your current recruitment agency website on (0)8000 199 737 or by email - peter.morrow@reversedelta.co.uk

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Maximising your website for a fully inclusive user experience

By Peter Morrow   March 9, 2020  

The subject of inclusivity in recruitment has been around for a while and I think it’s here to stay (and so it should be). What should be the driving force behind this - is it because, in the current market, many sectors are seeing a real shortage of candidates? Or, as a society, should we all do a little bit more to make sure the 1 in 5 members of the working population* that have a disability are given the same opportunities to have a great career?

The disability employment gap (the gap between the number of disabled and non-disabled people in employment)* has remained at 30% for the last decade, but at Reverse Delta, we think that there are some great features that are already built into our FXRecruiter websites that will help you to improve your recruitment agency website experience for people with disabilities.  These statistics from the 2017 RIDI candidate survey of 200 disabled jobseekers showed:

75% of the disabled jobseekers surveyed find their condition has an impact on job hunting
54% find hurdles at multiple stages of the recruitment process
28% find online assessments challenging

What are the most common forms of disability that impact people’s ability to get a job?

Dyslexia and Dyspraxia
Visual impairments including colour blindness
Mobility and physical impairments
Autism and ADHD

(This list is a guide - it is not an exhaustive list.)
How can you design your website for accessibility? 
All FXRecruiter websites are designed with accessibility in mind. Our Design Director, Phil Heaton always focuses on the following aspects when designing websites for recruitment agencies:

Clarity and simplicity

Lots of clear space in between the content and the buttons and making sure that the contrast between the brand colours is sympathetic to people with visual impairments

Text size

We always optimise text size to suit people with visual impairments and would recommend that your text line length is a maximum of 15 words.

Button sizes

Making sure these are at the right size and displayed at appropriate places throughout the website

Open menus

Need to be easily navigable to make sure that the user gets a complete experience on the website

Page sections

The site needs to be designed so that all content is clear to view and easy for the user to get around.
How should you code a recruitment agency website for accessibility?
We code FXRecruiter websites so that screen-readers can make sense of it - and ordering items on the page. We try to minimise animations such as ‘intros’ and Parallax as these can cause reactions (nausea/seizures). Our CMS also allows you to use Alt text for images.

Other things that we try to avoid - jump scrolling and we minimise the use of animations.
What can you do to make sure your content supports the user's accessibility needs?
Always make sure that your content can be read by a browser/computer. Some useful things to avoid include PDFs (or make sure you provide a web-page alternative), image-based text, icons that do not include text descriptions and anything that might cause a seizure such as a video that flashes or an animation.

Not only is there a huge amount of opportunity for recruiters to access the disability market in times of candidate shortages, we simply feel that it’s important to create a level playing field so that everybody has the same opportunity to have a rewarding career. Reverse Delta will be working more with Recite Me, which is an assistive technology that supports recruiters with the online recruitment journey from discovery and attraction to application and onboarding.

*The stats are taken from We are Purple, an organisation dedicated to changing the conversation on disability by bringing disabled people and businesses together. Check out this brilliant article, which has more hints and tips about how you can improve your recruitment processes for people with disabilities. https://wearepurple.org.uk/creating-an-inclusive-and-accessible-recruitment-process/

For further reading, check out The WebAIM Million study which showed that almost 98% of 1 million website homepages failed to comply with Web Content Accessibility Guidelines (WCAG).

To find out more about Accessibility with an FXRecruiter website, contact our commercial director Peter Morrow on 08000 199737 or peter.morrow@reversedelta.com.

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Great SEO tips for your website content

By Rachel Allen   March 4, 2020  

Today is National Grammar Day - a day that was set up in 2008 to recognise that good grammar is a key part of celebrating languages. We thought we’d use this theme for our blog today to talk about the importance of good grammar in your website content and how it can support Search Engine Optimisation (SEO).

With Google making changes to their Algorithms constantly, it’s hard to keep up, however many articles talk about four key principles to making sure you’re doing your best in the SEO race:

Content & Quality
Expertise
Presentation & Production
Competitive Comparison

Given that top of the list is content and quality, we think it’s only right to feature our best tips for SEO on your recruitment agency website! 
What keywords & key phrases should I use for my recruitment agency website?
Whenever you’re writing content for your website (such as job ads or on your blog), your keywords should be your first priority. Review them regularly, particularly if your business is evolving and you’re moving into new sectors. Here are some top tips:

Make sure your landing page content is 200 words
For a blog article, make sure it’s over 300 words. If you’ve got a detailed article, split it out into themes to get more value from a single piece
Job descriptions can be between 500-2000 words. Make sure they are relevant and concise - this will increase applications by up to a third!

What length should my page titles be?
Only the first 60 characters will count when your pages are being scanned, so keeping to 60 or under will be better for your click through rate!

For example, if you’re a recruitment agency with a job board, don’t use the title ‘Jobs’ for all of your jobs pages. Make all of your jobs in your database have their own page, and make those pages have their own (keyword rich) title.

“Permanent Graphic Designer vacancy in Wandsworth, London” is full to bursting point with keywords, makes good sense and is only 56 characters or 50 not counting the spaces. Don’t necessarily waste this title space using non-keywords such as your company name (unless of course it is a brand name that people are searching for), or common web words like ‘About’. Use things like “About our Design Jobs”.
How can I use headings in my website content? 
Using headings or sub headers above each paragraph (using h1, h2, h3) help to define a  page’s content to a search engine, so they’re of much more search engine value than the body of your text. 
Should I keep my website content simple? 
Going back to the four key principles above, it’s important to make sure that your content is well written, original and will add value when compared to your competitors. So, it’s worth investing the time in this area - here are some top tips to improve the quality of your website content:

Keep your sentences short
Use active verbs – not terms like “two designers were recruited” – just things like “we recruited two designers”
Go easy on the jargon – keep it full of your keywords, but don’t make things too difficult for the reader
Bullet points and using headings are a good way for people to scan read through your article
Write in the first person – use ‘we’ and ‘you’ – not ‘our customers’ or ‘the company’
Google can read hyphens but not underscores
Don’t worry too much about how the search engines read plurals. They don’t. They see “Job” to be pretty much the same as “Jobs”

For more information about writing simple, but effective web copy to help your SEO, check out the free guides from The Plain English campaign.

For more details about writing website content to help your website’s SEO, get in touch with our commercial director Peter Morrow at sales@reversedelta.com or call +44 (0)8000 199 737 for a copy.