Month: December 2019

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Six things large recruiters should consider when upgrading their recruitment website

By Rachel Allen   December 19, 2019  

Deciding on the best recruitment website when you’re a large recruiter can be a real challenge. From a start-up, you might now find yourself operating nationally, in a number of sectors or have grown through merger or acquisition? Perhaps you  have opened an overseas office? All of these factors can make choosing a website quite complicated, especially if you’ve experienced quite rapid growth and your website suddenly doesn’t meet your needs anymore.

In this blog post, we talk about the key things larger recruitment agencies need to consider when commissioning a new website.

How will my recruitment website perform in Google?

There’s no denying, this is absolutely critical. If you aren’t on page 1 of Google, then you may as well forget it. You need a recruitment website that has in-built SEO capabilities and is Google for Jobs optimised.

How can a new recruitment website represent the different areas of my recruitment agency?

Your agency might operate in different sectors, or you might have regional or national recruitment offices. In Reverse Delta’s experience, websites that are highly RELEVANT to what candidates are searching for will perform best. Workforce is one of our long-standing clients and they recruit for a number of different sectors across the West Midlands. We created a branded website for each division so that all the jobs were highly relevant to what candidates are searching for. But, they are managed and hosted as a multi-website, saving our client money and making the website easy to manage, through a single CMS. This saves time with only one sign in and content that was created for one website, can simply be copied to another.

If your agency operates across different sectors, or if you have a number of recruitment offices, creating several ‘local’ websites under your brand will be a cost-effective way of getting an SEO optimised and highly relevant recruitment website.

How can my recruitment website streamline my processes?

With a brilliant candidate portal, it’s possible for candidates to sign in with their social media account and populate a large amount of data from their LinkedIn profile.

In addition, an FXRecruiter website will integrate with a large number of CRMs, including Bullhorn, Broadbean and Itris. There’s loads more that we integrate with (check them out here) and if there’s any missing, we can link FXRecruiter up to them, assuming that the database or CRM has an open API.

How can my recruitment website support my marketing initiatives?

With the opportunity to auto-post your jobs on to 15 different recruitment websites and share them easily on social media, a big chunk of your marketing work is being done for you.

In addition, FXRecruiter websites have the option to create campaign landing pages for specific roles or sectors. For example, you might have an initiative to find graduates or customer service staff – so with a landing page you can provide all the reasons why a candidate would want to register with you in a single page, rather than expecting them to land on your website.

The FXRecruiter website has a highly-intuitive Content Management System so it’s easy to hand full management over to your marketing team, so you can make changes to your website in-house, without needing to come back to us every time you want a new page creating.

An FXRecruiter website also allows full reporting and analytics, so your marketing team can report back on their successful campaigns safe in the knowledge that they are working on real-time, accurate information.

I am now operating overseas; do I need a separate website?

Your FXRecruiter website can support multiple languages and will auto-adapt to settings in a user’s web-browser as well as offering a menu of languages on the site itself. This means you can engage with candidates and clients in their own language. So make a winning impression, in your audience’s own language and convey more credible affinity with ‘local’ markets.

We can also tailor your website to present your website in different parts of the world – but all on the same website! This means different pages (even the homepage), different sectors and specialisms, different jobs (naturally!), different teams, different imagery and videos, different blogs, different news… different whatever – wherever you are in the world. FXRecruiter displays it all automatically based on where the user is located. Users can always switch between regions as they want with flag icons or a region selector. So capture your benefits of targeting content more specifically at local audiences and present the right content in the right places with functionality for one website.

Who can I trust to do custom-development for my website?

Want to avoid the one-size-fits-all platform? If your website needs some custom development, we have plenty of options available for you. FXRecruiter isn’t a rigid out of the box solution, we can build tailored solutions around your business requirements. We will listen to your problems and help solve them by building a bespoke solution for your business. Our tech team embraces new challenges and has a track record in developing innovative, unique functionality to solve your specific tech requirements. We offer solutions you won’t find elsewhere and will help to continue your business growth.

This is exactly what happened when we met GiveaGradaGo in 2018. Cary had previously been let down by two other recruitment website providers, who did not have the expertise to deliver his specific technical specification. After 18 months, and two failed attempts at delivering a website, he was referred to Reverse Delta by a friend as a last resort.  Not only did we deliver on time and to budget, we also won a National Online Recruitment Award in 2018 for the site – www.giveagradago.com.

We hope that this blog has given you something to think about. Reverse Delta is a long-standing recruitment website specialist and our background is in SEO – so obviously performance of your website is mission critical for us.  Since Reverse Delta was formed in 2002, we have delivered over 300 recruitment websites and many of our customers are on their third or fourth website with us.

We also offer Creative Services and Digital Transformation, which we will talk more about in another blog post. But it’s clear to see that we are a trusted partner with the skills and expertise to support your recruitment agency on your growth journey.

For more information, give the Reverse Delta team a call on 08000 199737 or email sales@reversedelta.com.

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Can recruiters save money on job boards?

By Rachel Allen   December 13, 2019  

If you look at the invoice for your job boards with horror every month (and wonder if they’ve added on too many zeros), then you’re not alone. If you are spending a huge amount with job boards each month, then you really need to be convinced that you’re getting a good deal, that you’re getting the right applicants for your roles and that you’re tracking the return on investment you’re getting.  But, did you know that your own website has an absolute wealth of data and the power to generate brilliant candidate registrations without spending a small fortune with the job boards?

Here are some reasons why you should think twice before signing off the next invoice for the job boards:

70% of job searches start off on Google
The actual number of job searches does vary (apparently the figure of 30% of all Google searches being job related is not entirely accurate), however the number in the UK alone will be huge
With the launch of Google’s new machine learning and AI tools, they are clearly committed to helping job seekers find jobs that are specific to their needs
The job sites are all listed on Google anyway, so your own website will be only 2 clicks away. And surely getting candidates to engage with your website and not a job site is the name of the game!
They are a competitor which will target your applicant as soon as they press the apply key.

 

"The results have been outstanding for our user experience and resulting lead flow to our site."

Leading US Digital Recruiter

"...our traffic went up almost 50% from month one."

Local Recruiter

 

What does your website need to compete against the job boards?

Make sure your jobs are signed up to the job sites. An FXRecruiter website will send your jobs to up to 14 job sites and Google for Jobs.
Your jobs can also be sent to your social networks by FXRecruiter
Make sure your job postings include lots of keywords – the things that job seekers will be searching for when they’re looking for a job. Read our advice in our blogs on Keywords & Key Phrases and Relevant Keywords.
Make sure your website is optimised for conversion! This means, you want your candidates to see the role they are looking for immediately and ensure that it’s easy for them to apply. FXRecruiter websites allow candidates to build their own profile (so your recruitment consultants don’t have to) and they can do it via their social media profiles.
With an FXRecruiter website, automated SEO is built in. This means your vacancies will compete well for longer-tail searches, such as job title and location.
The Jobs Archive that’s built in to FXRecruiter means some older jobs can be kept in Google, which means traffic will continue to drive them to your site. Although they may not be able to apply for that role, it will suggest similar jobs or offer email alert signup.
The XML sitemap on an FXRecruiter website ensures all your pages and jobs get listed in Google and Bing

How does this work in practice?

One Reverse Delta client who was spending over £100k every year on job boards, decided to implement a new website, and saw a 40% reduction in expenditure on their job board spend while increasing in both applications and placements.

The best practice is basically write really good job ads and follow our instructions on getting them listed wide and far.

What do our customers say?

"Our Consultants have noticed an increase in applications since migrating to the new site this summer. Highly recommended."

Long-standing client – local recruiter

"Visitor traffic has increased a third since our new site went live and having the mobile-dedicated site too has helped keep applications coming in at a healthy rate. "

IT recruiter

"...the quality and quantity of candidates finding us through this route has increased dramatically."

London-based IT recruiter

"We saw an increase in applications as a result. Our website appeared higher up in the rankings of the major search engines as a result of the SEO techniques incorporated into the design."

Long-standing client on 3rd website with Reverse Delta

 

Should you ditch job boards completely?

No, we think they still have a place and niche sites will still have loyal candidates (ie: Jobserve for IT Contractors). And, it might be worth playing around with your current deal. Try out some of the tips and utilise your own website with relevant, key-word rich content and you’ll soon see what works and what doesn’t. And if the experiment doesn’t pay off, you can go back to your job board. And if it does pay off, well, imagine the amazing holiday you could go on with the money you save!

In summary

The clear emphasis from Google seems to be that the algorithms want to MATCH searches with relevant content. So, if you’re putting relevant content on to your own website, the power to attract your target candidate is completely in your hands.

If you’re interested in finding out how your recruitment agency could save BIG money by reducing spend on job boards, give the Reverse Delta team a call on 08000 199737 or email sales@reversedelta.com

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3 ways technology supports a recruitment start up

By Peter Morrow   December 3, 2019  

We’re huge fans of small businesses here at Reverse Delta – believe it or not we were also a start-up 17 years ago.  For any start up recruiter, making sure you’re in the 20% of firms that survive the first two years is a huge challenge.  As a provider of recruitment websites, we want to do everything we can to give your new recruitment agency the very best start.

Technology solutions are a brilliant way to help you to grow and scale your recruitment agency. If you were going to invest in three areas to give your agency the best chance of surviving, these are what Reverse Delta would recommend:

Manage your candidates with a CRM system

Integrating your website and CRM is a brilliant solution to help you automate loads of your recruitment agency practices. Reverse Delta’s website platform FXRecruiter integrates with market-leading CRM and 3rd party technology providers. We work closely with our integration partners so that your website can benefit from their updates and we’re always looking to work with new technology companies so that we’re able to work with the best on the market.  And if you change CRM, you will be pleased to know that it’s easy to switch your website over to your new provider.

FXRecruiter integrates with:

Bullhorn

Bullhorn has a package tailored to start-up recruiters which will allow you to deliver an incredible client and candidate experience which will grow your brand. Find out more about Bullhorn.

Influence

Influence’s CRM is available as a cloud-based solution which is ideal for start-ups as you don’t need to worry about servers and back-ups. Another great option to help you build candidate profiles and qualify and search for candidates. Find out more about Influence.

Others include Eva, Lever, Salesforce, Talent Rover, TargetRecruit and Vincere to name a few.

Keep cash flowing with a robust financial management system

Financial software for start-ups has come on leaps and bounds and advances in mobile technology are perfect for any new recruitment agency. With the options to scale up over time, some of Reverse Delta’s favourite financial management software includes:

Sage

Sage has an offer on until January 2020 for Sage Accounting Cloud for just £12 per month. This gives you everything you need to take care of business, from bookkeeping to detailed business reports. Find out more about Sage Accounting Cloud.

QuickBooks

You can set up your start-up recruitment agency for as little as £5 per month on QuickBooks. They are Making Tax Digital ready and HMRC recognised, so some great features to help get your recruitment business on its way. Find out more about QuickBooks.

Xero

Xero is another market-leading accounting package, with online invoicing, a dashboard with all your cashflow information and an intuitive mobile app. Find out more about Xero for start-ups.

Invest in a recruitment website

Reverse Delta has developed FXRecruiter, a brilliant platform for building recruitment websites. With a host of built-in functionality, an FXRecruiter website will transform your business, giving you a solid platform to grow your recruitment agency.

Extend the reach of your roles with FXRecruiter

Place your jobs on FXRecruiter and they’ll be optimised for Google Jobs. Your jobs will feed to 14 Job Boards and Job Search Sites.

Build candidate profiles

Allowing candidates to build their profiles, you can guarantee that the information will be accurate, and you won’t need to use your team’s time to do this. Candidates can sign into the Candidate Portal with their social media accounts with FXRecruiter. Because it’s so easy for candidates, it’s a brilliant way to increase online registrations.

Manage your own content

Nothing is more annoying than having to ask your web developer to make a simple change to your website. With FXRecruiter, we have put the power firmly back into your hands. With an advanced content management system (CMS) that is simple to use, you can create blogs, publish news and insights and create campaign pages that will give you really juicy keywords – all of which will make your recruitment agency stand out!

A website with some great in-built features

SEO optimised Job Board, Candidate Portal, CMS, Recruitment Campaign Landing Pages, Personalised Job Notifications, Video Job Ads, Meet the Team and Consultant Profiles, Reporting and Analytics, GDPR Compliant – what more could you need?

We know how difficult it is to start up your own recruitment agency, so we hope that this blog post has helped to de-mystify some of the tech issues that new recruitment agencies typically face.  We have a range of flexible payment options, so a brilliant recruitment website to give your recruitment agency the best start in 2020 could not be easier and might be more affordable than you think.  Contact Peter or Dave at sales@reversedelta.com or call +44 (0) 8000 199737 or book a demo here.