13Dec
By: Dave Haygarth On: December 13, 2017 In: Uncategorised Comments: 3

If you’re a fan of referral systems, you’d better enjoy the heck out of them over this winter and early spring.

As you’re probably learning more about GDPR for recruiters (and who isn’t, these days), you’ll not doubt be getting a grip on the general gist of things like Consent and Right of Access.

It doesn’t take a genius to realise that a referred party has not consented to your storing their data, or to you contacting them.  Although GDPR mentioned both ‘consent’ and ‘explicit consent’, in the case of referrals, consent has not been freely given, unambiguous, informed and specific. As a data controller, you’ll need to demonstrate a consent trail that shows agreement to personal data being processed.

Referrals may have been a good source of growing your talent pool, but sorry to be the bearer of bad news: as of 25th of May 2018 it’s going to have to stop.

 

Trackback URL: https://reversedelta.com/2017/12/13/bye-bye-refer-friend-youre-no-friend-gdpr/trackback/

3 Comments:

    • David Peberday
    • May 18, 2018
    • Reply

    Interested read, however, the majority of refer-a-friend programs aren’t going anywhere, as most refer-a-friend programs are ran by referral marketing companies, that can easily be tweaked to be GDPR friendly. Can’t see Buyapowa and Mention-me disappearing anytime soon.

      • Steve Riley
      • May 22, 2018
      • Reply

      Thanks David – they won’t disappear but WILL need to be tweaked to be GDPR friendly. You simply can’t ask people to ask for other people’s personal details. They don’t have that informed consent needed. I have no doubt that people will continue to work these schemes, but it’s better for everyone to respect the legislation!

        • David Peberday
        • May 24, 2018
        • Reply

        Exactly, you’ve summed it up, it’s going to be a challenge for companies with refer-a-friend programs, we’ll see!

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