Month: November 2017

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Preparing for GDPR

By Steve Riley   November 30, 2017  
New GDPR legislation is coming in May 2018 and will affect all digital data businesses (you're a digital data business by the way, whether you realise it or not!). The change extends the current Data Protection Act, 1988 in the UK and is unaffected by the decision to leave the European Union.The change has been signposted for some time but it's only now that many organisations are waking up to the implications. Reverse Delta has been working hard on product changes to support client's obligations under the law and has started discussions on rolling those changes out to the client base.It's important to note that Reverse Delta and our software is part of the solution for our client companies — it's not the entire solution. Your business will have data protection concerns beyond your use of FXRecruiter ...just thought it worth pointing out! This advice relates to Reverse Delta's recruitment clients but much of the information is also relevant to anyone with a website holding personal data.Data requests Do you want an electronic copy of your data? This generates a request to your site administrator by email for an electronic copy of the candidate data. It is your responsibility to supply that data.

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We don’t anticipate heavy use for this feature but it must be available.Tip: this one’s a manual process. The request creates an email request to the site admin email address. You need to supply the candidate with a copy of their candidate record from FXRecruiter AND any other information held electronically elsewhere in your organisation (we can’t help with this part!).

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Delete my data Candidates must have the ability to delete their account completely – the ‘right to be forgotten’. All websites must have this ability. You also need to be able to do this on their behalf. The candidate dashboard has a Delete Account function. The Delete action is not reversible.

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 You can login as the candidate and use the same Delete function on their dashboard or you can use the Delete function from the FXRecruiter Admin panel.  Where an account is deleted, all records of applications still exist but any personal information is entirely wiped from the site’s database.Tip: this is a one-time only function. Deleting the account is not reversible – it can’t be reversible under the terms of the legislation.

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One-click unsubscribe Candidates must have the ability to unsubscribe from email alerts easily. We make this as simple as possible by adding a one-click unsubscribe to the bottom of every email alert sent.

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The unsubscribe takes candidates to a personalised web page showing their current subscriptions to confirm their removal.  Because the page is personalised, candidates don't need to login with their email address and password.Tip: remove all or fine tune from the same place. Candidates can also fine tune their preferences if they don't want to be completely removed, eg stop alerts for 'Digital Marketing, London' but keep the subscription for 'Marketing, Manchester'

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Lazy email alerts Candidates can add their email addresses to be notified of job alerts without going through the full registration process. You will need the ability for these candidates to be deleted from your system.

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These candidates have given you their email address but are not registered with you, nor have they applied for any jobs.Tip: people are lazy and need things quickly. We give them a link in their email alert to unsubscribe and totally erase their email record from your site's database.

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Registration form CMS element We provide a CMS element that is shown as a preface to the ‘Registration’ or ‘Upload Your CV’ form. You can customise the text to reassure candidates that you are safe custodians of their data and correctly respect their privacy under GDPR legislation.

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This is a simple option and we give you a 'get you started' boilerplate text, covering the basics. If you want to customise the language to your brand, that's fine — it's all in the Admin system for you to get the message just so.Tip: keep the message simple. Keep it compliant but friendly, so candidates aren't intimidated by the small print.

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Extra tickboxes Related to the above. Your site has extra tickboxes, for example a sign-up to newsletter or blog updates option. These are also covered by GDPR and candidates should be able to manage each type of subscription separately.

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For example candidates can unsubscribe from email alerts once they’ve found a job, but stay on your newsletter distribution list so they can stay in touch. They can do this in the Candidate Dashboard.Tip: let candidates and contacts fine tune their own preferences. They may have found a job now but want to stay in touch with you. The more people read your updates the better positioned you’re organisation is. If they share, even better.

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  And finally... This advice covers only the information held in FXRecruiter. You must also consider anywhere else candidate data is held within your organisation and have processes for managing it. This includes data exported from FXRecruiter and now held elsewhere. For example, candidate data exported to Excel from FXRecruiter. We don’t control that data, but you are still responsible for its management. Premium service We can work with clients to customise the end user experience and admin to be exactly how they’d like it. Contact your account manager or support.   Resources from our FXRecruiter site Candidate data requests Delete my candidate data Lazy email alerts Registration form CMS element Extra tickboxes One click unsubscribe 
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Looking back at 15 Years of Reverse Delta

By Dave Bancroft   November 6, 2017  
In this post we've persuaded our founder and MD David Bancroft to come out of hiding on the blog and reflect on the last 15 years for Reverse Delta and perhaps look forward to the next... The early years The dot-com bust had left me a little battered and bruised, and after a bit of time off on a once-in-a-lifetime round the world trip, I returned, energised and ready for my next chapter. I didn’t feel like going back to being a development manager, and didn’t really feel like working for anyone else. So I started Reverse Delta, as many do, in the spare bedroom.In the early years I was very hands-on: designing, developing and search engine optimising sites from scratch. There weren’t many tools available, just Dreamweaver and Flash. How times have changed: you wouldn’t dream of creating a website from scratch anymore: you’d likely start with something like WordPress or Wix. Similarly, you probably wouldn’t look for a generic web designer, but a specialist in your sector. I’ve lost count of the times clients have come to us having been let down by a web developer/nephew/friend's daughter who’s now “doing something else” and can’t help with your hacked/broken site. The web has become such an important tool for businesses that our market has fragmented. If you want a recruitment site and have any nous, you will go with a recruitment website specialist, who knows your sector and can work with the other suppliers within it, so your website can be part of that eco-system. You’d also, I suggest, want to know that someone is supporting you after go live. The SEO years We did a lot of SEO in the recruitment industry in the early 2000's, when very few people knew what SEO stood for, never mind how it could affect their business. We came from a background of doing the same for online shops and dating sites. We had some great early successes, with clients number one in Google for competitive phrases like 'digital marketing jobs' and 'secretarial jobs in London'. As a consequence, clients were able to reduce their reliance on job board ads (and we picked up more recruitment clients). How the landscape has changed there too. We were quick to notice the effect Indeed.com and the other aggregators were having on search results. As Google cleaned up its act, got cleverer, and promoted AdWords more and more, job boards were being pushed down the rankings, with the recruitment agencies pushed further below. Rather than seeing this as a threat, we saw it as an opportunity and took to partnering with Indeed and then the other aggregators who entered the market.Our SEO experience led to the development of our product FXRecruiter. Tired of repeating the same SEO tasks on badly architected websites, we developed a blueprint which from our extensive experience we knew would work. Everything we knew about SEO was ‘baked in’ to that first version, and we have been building on it ever since. My views on SEO have changed dramatically over the years. Just as many of our competitors were starting to jump on the SEO bandwagon, we stepped back. I firmly believe that if you need structural/architectural SEO work doing on your website, then you have bought the wrong platform. Client: Get me to number one in Google.SEO guy: Of course.  'ABC Limited recruitment agency of London' will be number one in Google so people who already know who you are can find you.Client: Can you research my keywords for me?SEO guy.  Sure.  Here's a big list of job titles.  The invoice is in the post.Client: I want more traffic.SEO guy: Of course.  I'll stick some pictures of kittens on your site.Client: You're fired, I'll find me another SEO eggspurt The present As the web design market has fragmented, so the SEO market has changed. Most are now positioned as ‘content marketers’ or ‘PPC consultants’ and separate to web design companies: it’s a totally different skillset after all. Google's job is to present the best content for any given search. Your contents are your jobs and your blogs, and these are what will be found if people are searching for them. I don’t think you’d want your web developers writing them, but do create fresh content, or hire a specialist to, and you will be rewarded with visitors. Then work hard on engaging and converting those visitors.The other sea-change over the past 10 years has been social media: LinkedIn, Twitter and Facebook specifically. Syndicating your content while building your networks is all part of the mix. Obsessing about SEO at the expense of other opportunities will waste time and energy. Holistic digital marketing is where it is at.At Reverse Delta, we aim to improve everything we do, every day, with better processes and best in class tools. We invest heavily in R&D ensuring regular feature releases to keep ahead of our competitors so our clients can keep ahead of theirs. Everything we do is to attract, engage, convert and retain users.We’ve been doing digital marketing for recruiters for over 13 years now. We’ve designed and developed hundreds of sites for companies big and small. I think we’re really good at it. On the surface some competitor sites may look similar (after all we lead, they follow) but dig deeper and few have the depth and breadth of functionality we’ve got.We position FXRecruiter as a ‘digital marketing platform’ – it may sound grandiose, but your website is the ‘hub’ of your digital world, with many ‘spokes’ or channels leading to it: emails, job feeds, notifications, adverts and social network posts. FXRecruiter aims to automate as much of this as possible so you can concentrate on adding your own value to your business. The future I’m really proud of where we have got too. It’s been a slow-burner but I think that’s worked for us. We are not private-equity backed looking for a quick exit: we care passionately about what we do and are here for the long haul. A lot of our clients have been with us over 10 years, as have many of our staff and I’m as proud of that as anything else. We’re not aiming to take over the world but we’ve been finalists last 3 years in the National Online Recruitment Awards, and will certainly continue to defend our position among the best recruitment website designers.Recently, we partnered with a leading Global HR software provider with whom we have been working with a number of their global clients on their career sites and digital marketing. We have added full multi-language capability to the FXRecruiter platform and opened up our market to the world. We now support clients in 5 continents, our largest having 55,000 employees.So what about the next 15 years? Imagine if you could tear down your house, and build it again, from the ground up, without any of its imperfections. Watch this space as we have some very exciting announcements coming very soon. Photo by Nikhita Singhal on Unsplash
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Moving targets and browser security

By Steve Riley   November 6, 2017  
A recent support call had a puzzled client with a mysterious bit of lost functionality on their website. We quickly narrowed it down to their browser and a tightening of the rules attached to third-party plug-ins.This particular site used a natty set of share buttons that readers could use to share out the client's blog posts to their own network. So far so good. And from a marketing and SEO perspective the sentiment is bang on. If you've got good content on your site, make it easy to share and gain the incoming 'Googlejuice'. Can't we just write it ourselves? The easy answer for web developers is to control the turf and not implement third-party scripts. Easy, but not helpful or practical. We live in a connected ecosystem of complex technologies interlinked. If we have a choice between (simply) developing our own code and using something off the shelf, we'll build our own. But it doesn't make commercial sense to continually reinvent the wheel in search of purism, so like everyone else we use plug-ins. Moving targets Every now and then we get tripped up by the browsers. This latest problem was caused by a change in the rules Chrome and Firefox uses to block tracking scripts. It's good for end users to have control, but it's bad that they have to become 'apprentice geeks' to understand what their web browser is doing. In this case it was stopping those useful buttons working.A similar thing happened earlier in the year when the browsers started issuing warnings for regular HTTP websites collecting data. We strongly suggest websites should be upgraded to 'HTTPS' (SSL) but it's another example of having to respond to the changing security landscape. What does this mean for my website? All this is a roundabout way of saying "some things aren't predictable until they've happened!" But when they do happen we try to fix things as quickly as we can. Even if we didn't break it.  Resources Technical notes from the browser makers... Chrome: https://support.google.com/chrome/answer/2790761?co=GENIE.Platform%3DDesktop&hl=en Firefox: https://developer.mozilla.org/en-US/Firefox/Privacy/Tracking_ProtectionPhoto by David Paschke on Unsplash