By: Steve Riley On: March 07, 2016 In: Copywriting, Reverse Delta's Blog Comments: 2

Should I keep my site up to date?

copyrightOf course! We encourage our clients to keep their websites alive with fresh new content via jobs, news stories, updating page content, social media updates, etc. Fresh content is arguably far more important than any SEO tweaks to meta tags and other code changes.

Clients don’t always have a professional writer on the team and are understandably worried about putting their efforts online. But given the basics of clear punctuation, a grasp of the language and the importance of plain English, we think it’s more important to have something to say.

Why should people come to you? What makes you different? Are you experts in your field? If you think you can answer these questions we’d encourage anyone to broadcast their thoughts. Establish yourself as a credible voice in your industry. The search engines will like it, your visitors will love it.

Can I quote other people?

Other people’s articles, news stories, press stories etc can give you a useful springboard for ideas and generating your own content.

People worry about copyright (being chased by lawyers!). The short answer is if you quote selectively, give proper attribution and add your own comment you’re covered by ‘fair use’. The problem comes with plagiarism or passing off other people’s work as your own.

Something like this is absolutely fine:
This week we came across this fascinating Guardian analysis of why white working class boys are choosing not to go to university.

“It is widely documented that white working-class children in the UK underperform at school and are less likely to attend university. Earlier this month, the government imposed new rules on universities, requiring them to work more closely with schools in poorer areas to target underrepresented populations, specifically white working-class boys…”

We’ve always believed here at Teacher Recruitment that an inspirational teacher can be the difference between… [Read the full article here]

In short

If you’re honest and above board, quote selectively rather than wholesale you don’t normally need the copyright holders permission.

We’re not lawyers and if you want a definitive answer about a specific question, you might think about consulting one (risk averse though they are). If you want to know more and do some general reading, check around the concept of ‘Fair Use’ and ‘Fair Dealing’.

Be wary of sending traffic away from your website though – link any external sites in a new tab and be mindful that they may be more interested in that site than yours!


More reading:

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    • Dave Bancroft
    • March 10, 2016
    • Reply

    One word of warning I would say is that to simply link to another news source, without providing your own ‘spin’ on it is potentially going to drive traffic away from your site, to the source of the news, with no guarantees they are going to come back, so the more you can paraphrase and put your own angle on a story, and the more unique content you can actually CREATE the better.

    • Steve Riley
    • March 14, 2016
    • Reply

    Agree entirely Dave – sending people *away* from your own website is never a good idea. You can mitigate somewhat by linking in a new tab, keeping your own page open. Original, fresh news/blog content is always best but it can be a shortcut to creativity adding your own spin to something topical.

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