Month: September 2014

Partner focus: Trovit

By Dave Haygarth   September 30, 2014  
FeedManager from Reverse Delta is a product based on taking your jobs from your site and spinning them far-and-wide over the web. As the web becomes more and more populated with content, and each site better and better optimised, having lots of routes to your site and your jobs is becoming more and more important. One site we have been working with for many years now is Trovit - it's worth looking at some of the background and workings of such a site.Trovit is the leading classifieds search engine in Europe and Latin America. Since it was launched in 2006, it has constantly grown and is now present in 39 countries with five verticals: jobs, homes, cars, products and holiday rentals.Trovit partners with thousands of job boards and other portals of all kinds to offer its users a complete overview of the market, saving them the time it would take to browse all those different sites. It also offers the possibility to search from a computer, tablet or smartphone, as well as the option to create email alerts to be the first to find out about new listings.By indexing your listings on Trovit you can diversify traffic sources and set up tailored sponsorship campaigns to suit your needs and targets at a competitive cost:Reach a wider audience Trovit UK receives around 8 million pv/month Receive new users to your website and diversify traffic sources Receive free quality traffic (users come to Trovit specifically with the aim of searching for jobs, Trovit sends their users directly to the partners' site and thus the conversion from click to application is more likely to be high Join many other partners including Total Jobs, Jobsite, Reed, Job and Talent, Media Groups such as Haymarket, Redactive and Incisive Media along with newspapers like Guardian, Telegraph etc. Each ad in Trovit is only shown as a snippet, (without contact details), so that the user, when interested, must then click on the ad to get the complete details. This links directly back to your website. With this model Trovit are able to send substantial amounts of traffic to partners.Trovit also offers a premium service - allowing you to promote your ads, ensure the stability of traffic and multiply it substantially:Via sponsored listings at the top and bottom of Trovit’s pages, (for relevant searches) Via sponsored listings in relevant user specific email alerts The possibility of ads appearing back-to-back The service is CPC based and you only ever pay for the traffic you receive.In addition, Trovit have a Segmentation Service which allows you to focus budget and maximise traffic levels by setting a higher cpc for your most important listings: (by company, by advertiser, by location, by salary, etc) and track separately.If you'd like to know more about Trovit, Trovit's Premium service, or FeedManager from Reverse Delta, please contact Dave Haygarth - Operations Director - dave.haygarth@reversedelta.com

“Shellshock” security flaw could be the next big IT security story

By Andy Ralph   September 26, 2014  
A new Shellshock vulnerability has been discovered in a component of the Linux operating system.  The vulnerability in "Bash" (which is similar to the windows command prompt) could prove serious - both to websites and to a variety of other internet enabled devices.  Because of the range of devices, both new and old this could prove more serious than the recent Heartbleed bug.  And this flaw as already started to get into the news - see http://www.bbc.co.uk/news/technology-29361794At Reverse Delta, we are continually monitoring the common attacks all the time.  Both the hacks that make the news and those that don't.  The Reverse Delta servers are patched and protected.   We hope that the consequences will not be as wide ranging as some experts predict, but rest assured that we continue to treat security very seriously.