Year: 2014

Why your website is never truly finished

By Steve Riley   November 20, 2014  
I’m going to try and convince you to think of your website as a living, breathing thing. You already know that it should be more than a shop window to your company (and even shop windows change their displays) and certainly more than a static brochure. Brochure sites might have been acceptable once but to keep both your visitors and search engines interested you need a steady supply of dynamic, fresh content. The importance of great content Reverse Delta’s recruitment clients are at an advantage because the nature of the sites means they are always generating fresh content and the all-important ‘Google juice’. But all clients need to be mindful of the need to keep on top of the site content. Don’t think of the website as a single project with a start, middle and end. The point where you’ve finally launched and ironed out any little niggles is a line in the sand and cause for celebration at reaching a significant milestone. But it’s not the Finish Line.Search engines are fickle and have a short attention span. If they start to see an unchanged site they’ll stop coming back. Nasty machines! But the truth is they’re only doing the same as your human visitors — we all crave the new and the novel.The good news is that all our sites are carefully optimised to interest the search engines. The slightly less good news is that exactly what interests the search engines is a moving target, so a site that measures well at launch still needs regular monitoring and maintaining. This is why you should think of your website as an ongoing task, rather than a defined task you can mark as ‘finished’ at launch.We'll take a look at some of the automated tools you can use to help you with this maintenance in a future blog post soon.  Take-away messages:Keep an eye on your site. Give it an owner. Keep asking yourself basic questions like: ‘what distinguishes me from the competition?’, ‘why should clients choose me?’ Get this message across to your clients. 

Partner focus: Trovit

By Dave Haygarth   September 30, 2014  
FeedManager from Reverse Delta is a product based on taking your jobs from your site and spinning them far-and-wide over the web. As the web becomes more and more populated with content, and each site better and better optimised, having lots of routes to your site and your jobs is becoming more and more important. One site we have been working with for many years now is Trovit - it's worth looking at some of the background and workings of such a site.Trovit is the leading classifieds search engine in Europe and Latin America. Since it was launched in 2006, it has constantly grown and is now present in 39 countries with five verticals: jobs, homes, cars, products and holiday rentals.Trovit partners with thousands of job boards and other portals of all kinds to offer its users a complete overview of the market, saving them the time it would take to browse all those different sites. It also offers the possibility to search from a computer, tablet or smartphone, as well as the option to create email alerts to be the first to find out about new listings.By indexing your listings on Trovit you can diversify traffic sources and set up tailored sponsorship campaigns to suit your needs and targets at a competitive cost:Reach a wider audience Trovit UK receives around 8 million pv/month Receive new users to your website and diversify traffic sources Receive free quality traffic (users come to Trovit specifically with the aim of searching for jobs, Trovit sends their users directly to the partners' site and thus the conversion from click to application is more likely to be high Join many other partners including Total Jobs, Jobsite, Reed, Job and Talent, Media Groups such as Haymarket, Redactive and Incisive Media along with newspapers like Guardian, Telegraph etc. Each ad in Trovit is only shown as a snippet, (without contact details), so that the user, when interested, must then click on the ad to get the complete details. This links directly back to your website. With this model Trovit are able to send substantial amounts of traffic to partners.Trovit also offers a premium service - allowing you to promote your ads, ensure the stability of traffic and multiply it substantially:Via sponsored listings at the top and bottom of Trovit’s pages, (for relevant searches) Via sponsored listings in relevant user specific email alerts The possibility of ads appearing back-to-back The service is CPC based and you only ever pay for the traffic you receive.In addition, Trovit have a Segmentation Service which allows you to focus budget and maximise traffic levels by setting a higher cpc for your most important listings: (by company, by advertiser, by location, by salary, etc) and track separately.If you'd like to know more about Trovit, Trovit's Premium service, or FeedManager from Reverse Delta, please contact Dave Haygarth - Operations Director - dave.haygarth@reversedelta.com

“Shellshock” security flaw could be the next big IT security story

By Andy Ralph   September 26, 2014  
A new Shellshock vulnerability has been discovered in a component of the Linux operating system.  The vulnerability in "Bash" (which is similar to the windows command prompt) could prove serious - both to websites and to a variety of other internet enabled devices.  Because of the range of devices, both new and old this could prove more serious than the recent Heartbleed bug.  And this flaw as already started to get into the news - see http://www.bbc.co.uk/news/technology-29361794At Reverse Delta, we are continually monitoring the common attacks all the time.  Both the hacks that make the news and those that don't.  The Reverse Delta servers are patched and protected.   We hope that the consequences will not be as wide ranging as some experts predict, but rest assured that we continue to treat security very seriously.

Linkedin pulling the plug on popular ‘Apply with LinkedIn’

By Dave Haygarth   July 18, 2014  
The Apply with Linkedin function will become obsolete from the end of July on Recruitment Agency sites and Jobs Boards and from 1st August, Reverse Delta will no longer be able to offer the 'Apply with LinkedIn' button on our FXRecruiter-powered websites. Legal updates at LinkedIn have meant that, whilst a new API is available to replace their existing Apply button integration method, LinkedIn have decided to retire the simple 'Plugin' method. This involves significant developer time for each site compared to the simpler plugin, and the extra R&D effort will hit smaller recruitment agencies.By our straw poll, around 25% of recruitment agencies use the Apply With LinkedIn button, and many, if not all, will see falling applications as a result of this.  Here's a particularly worrying paragraph from LinkedIn's announcement on their developer site: Apply with LinkedIn is only available for companies to allow active job candidates to apply using their LinkedIn profile on the company's career site, whether that's a direct integration or via an applicant tracking system. Job boards and other sites that aggregate job listings across multiple companies are not legally permitted to use our APIs. It's hard to fully measure the impact on the sector as a whole, but this is a bold and aggressive move from LinkedIn, and their aim is clearly to make the recruiter's job harder unless they solely use LinkedIn as their recruitment tool. [Updated 27 Feb 2015] A cautious return for Apply With... We still think this is a good feature and it's still available in our product, following client demand — FXRecruiter has both 'Sign-in with LinkedIn' and 'Apply with LinkedIn' functionality. It is the client's responsibility to contact LinkedIn to ensure they are allowed to use it, and to provide us with a LinkedIn key to activate the feature.As we understand it, job boards and large corporate clients can use the feature freely and recruitment agencies with permission.
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PCB Care

By Dave Haygarth   April 30, 2014  
Since 1986 PCB have led the specialist social care, child care, social work and home care recruitment sectors. Their FXRecruiter website also encompasses the sub-brand intouchhomecare.co.uk and uses FXRecruiter's Mobile Edition for handheld devices. Job posting by an integration with Broadbean.

Heartbleed – which passwords to change

By Andy Ralph   April 14, 2014  
It's a sign of the times when a major security vulnerability gets its own logo almost instantly. It's like a new celebrity has hit the scene and we all somehow get to see this 'brand' - albeit a sinister one - appearing left, right, and centre. But the 'noise' around it seems to add to the confusion. Lots of people are offering advice on which passwords you should change following the Hartbleed vulnerability reported by my colleague Andy Ralph last week (no vulnerabilities on our servers, we hasten to add). It's important that you understand you don't need to change all passwords but it is healthy to do that regularly anyway Here's a mini roundup in no particular orderMashable: The Heartbleed Hit List: The Passwords You Need to Change Right Now (my fave!) Time: Heartbleed Bug: Here Are the Passwords You Should Change Telegraph: Heartbleed bug: which passwords should you change?... and whilst I'm at it, here's some good advice on choosing decent passwords - it's important!    

Security: OpenSSL “Heartbleed vulnerability”

By Andy Ralph   April 10, 2014  
There has been a lot of coverage online and in the news on the "Heartbleed" vulnerability in the popular OpenSSL software. We would like to assure customers that we take security extremely seriously and that all websites are patched against this issue.  We have also been monitoring the servers and have not detected any compromise of security on any site so no action will be needed on your part. The issue is relevant for sites with a secure server certificate that are available via HTTPS such as online shopping sites and some email and chat servers are also affected.  For your peace of mind, you can test whether your site is vulnerable using the Heartbleed checking tool at http://filippo.io/Heartbleed You can read a comprehensive FAQ on the Heartbleed vulnerability at http://heartbleed.com/  If you do have any specific questions, our support team will be happy to help at support@reversedelta.com
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Links Recruitment

By Dave Haygarth   March 13, 2014  
A small independent agency based in Heathrow and Peterborough, specialising in providing permanent, contract, temporary and outsourced recruitment solutions.
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Dedicated mobile websites vs. responsive recruitment websites — which is best?

By Dave Haygarth   March 7, 2014  
I’ve been asked this quite a lot lately, so felt it a good time to blog about it.At Reverse Delta, we specialise in recruitment websites, and provide both dedicated mobile recruitment websites as well as responsive recruitment sites. About Responsive Web Design A ‘responsive’ website resizes and re-orders itself to fit best on the screen it is being displayed upon. For example, our own website when viewed on desktop (or tablet) compared to smartphone:On a smartphone, the top menu becomes a single dropdown and the right hand sidebar appears below the main content. We actually also hide some content from mobile. About Our Mobile Recruitment Sites Our mobile recruitment sites ‘feel’ similar to using a native iPhone app, but without the need to be listed in, and require users to download from an ever-growing App store.They use the latest mobile technology and are optimised, both in screen-size and page ‘weight’ for smartphones. When somebody visits your site using a smartphone, the website ‘knows’ and automatically displays the mobile site. There is also a link to display the ‘desktop’ (i.e. full size) version of the site.On tablets we display the full site, but there is coding in place to allow candidates to apply without uploading a CV as this is not typically possible on a tablet or smartphone.As an example, our client Aldelia have a desktop job site as well as a dedicated mobile job site (incidentally they also decided to have a separate client-focused, responsive website)So Which is “Best”? I’m not sure there is a right answer really – it depends on your situation. Instead, I’ll highlight some pros and cons that will hopefully help you decide. The Case for a Dedicated Mobile WebsiteOur mobile ‘web app’ runs in a browser so does not need to be downloaded from the app store, and is cross-platform so it works as well on Android (and Windows and Blackberry) as it does on iPhone. Like all good apps, it is focused on one thing specifically, and it does it well: that is searching and applying to jobs. You can make it easy to navigate by just including the most important content for those ‘on the go’. So, this is very much a candidate-focused experience, although there is also the opportunity to add other pages of content to your mobile site. We provide a separate content management system (CMS) for our mobile sites, as we find our clients prefer to put cut-down ‘bite size’ chunks of information on their mobile sites, and not to have as much imagery (e.g. slideshows) as these can slow the site down.  We are not yet in a 4G world (in fact many of us still struggle to get a decent 3G connection). Video can also work well on mobile, but does need a decent connection. If you have a website already, adding a dedicated mobile site will usually be the cheaper option, rather than re-building your existing site to be responsive.The Case Against a Dedicated Mobile WebsiteYou have two sites to manage (although this is fairly straightforward given you can copy, paste and edit as necessary). If your developers are making changes, they may need to be made on two code bases. Your users get a different experience on smartphones than they do on tablets and desktops. The focus is on ‘actions’ (searching and applying) and typically has less information for those looking for more details about your services. People visiting pages that only exist on your ‘full’ site from a smartphone will see the desktop sites page, which may not be well optimised for the smaller screen.The Case for a Responsive WebsiteYou have a single website to manage.   Changes to your website can be seen on all devices. Your users get a similar experience regardless of the device they are using. You can target both clients and candidates as the content is the same regardless of the device. Google recommends responsive web design, possibly because it makes it easier for Google to only index a single site, so for Google-based SEO this may be the better option.  Also you do not have to run separate SEO campaigns for your mobile and desktop sites. (Do note that SEO is becoming increasingly difficult and expensive in crowded markets such as recruitment, so is only one part of a holistic digital marketing strategy. See my previous post "Is SEO Dead".) If you are having a new website designed, then responsive should certainly be a consideration, for future-proofing, but good user interface design is important to ensure ease of navigation.The Case Against a Responsive WebsiteAs previously mentioned, bandwidth can be an issue if your site is heavy on use of imagery. If you have a lot of pages on your site, it can be tricky to navigate it on a smartphone.  (Our own experience of scores of clients’ web analytics also tells us that these ‘about / info’ pages are rarely, if ever, visited, anyway – but that’s another story.) Budgetary constraints should also be considered; currently doing responsive websites well is hard work:  the tools are less widely available, and effort in design, development and especially in testing increases because the site has to be designed to work on a myriad of different screen sizes and platforms. In short: it is more costly. It is also difficult to ‘retro-fit’ responsive into an existing website, as responsiveness has to be considered at design time.Conclusion For a candidate focused experience while we still do not have prevalent 4G networks, the mobile web app may be the better route.If you already have a website, adding a dedicated mobile site will be the cheaper and quicker option.If you are having a new website designed, responsive should be considered, depending on your target audience.If Google-based SEO is paramount, then responsive will be the better option, but bear in mind the additional set up costs.If you are unsure which route to take, you can of course have both, with the mobile website allowing the visitor to view the full site by simply clicking a button or link.

Content marketing — getting them to come to you

By Dave Haygarth   March 6, 2014  
A lovely 'wisdom tree' I spotted over on infographics site Visually showing how driving traffic to your site is a great thing achieved by many means, but the 'roots' of basic SEO and a sound site infrastructure underpin all of that. Sort of ironic that I shared it. In a way.Explore more infographics like this one on the web's largest information design community - Visually.

New Chrome browser (version 32) causing many users much pain!

By Dave Haygarth   January 23, 2014  
So Google has now taken it upon itself to adopt the Microsoft software release method. You know the one I mean... "We don't care what the customer wants or needs, you get what we want you to get..." Why?  Well it seems that in the version 32 release of the Chrome Browser that happened last week, Google has decided to make some rather unilateral decision about how your browser should operate and look. Firstly, have you noticed that the scroll bars are different.  Thinner, not the same as other applications on your system?  Well that's because Google feels that we should be in line with their Chrome OS look and feel.  That'll be the reason the up and down "stepper" arrows in the scrollbar have also disapeared.  Don't fit into the new 50% thinner, sleek design.  Not great wth mouse control or have accesibiltiy problems?   Tough. Many people have taken to the Google Product Groups to "congratulate" Google on this move and : http://productforums.google.com/forum/#!topic/chrome/KCvRExwNxdE%5B1-25-true%5DSo is all the fuss just about a little bit of the UI change?  Unfortunately not. Seems Google has broken Chrome in other ways too, mostly stemming from the scroll changes. The most alarming problem for public users is the 'known issue' of the inability to highlight the lower most option of a dropdown list. You can select it still, but it isn't highlighted to show you're selecting the right one.  Sure you have the pointer in the right location? Just click and Hope! http://productforums.google.com/forum/#!topic/chrome/xiJuwZWXcj4 Oh and if you're dropdown is a large one, it won't scroll either using the scroll bar, only with the mouse wheel (if you have one). The cursed "Microsoft blue screen of death" also now has it's Google equivalent: the "Page(s) unresponsive" popup.  A much more frequent visitor these days, affecting users in their day to day browsing.  Gmail users who do this will suffer greatly as will developers using Developer tools.   (http://frankcode.wordpress.com/2014/01/21/chrome-32-broke-the-internet/) So after all this has been said, can't we simply turn off these Updates? Well unless you like hacking around in the Windows Registry (NOT recommended) or you are able to set some permissions in the Group Policies Console to stop this happening, then the short answer is NO.Our advice is to use a different browser while Google sorts out this mess.  Don't email your poor IT support people  and expect them to resolve this, you'll find that they are also struggling with this mess themselves, just like you!