After the sad passing of Steve Jobs today I was prompted to take a quick look at the web analytics of a client. We’d been discussing whether the mobile edition of FXRecruiter (our online recruitment software) would be a suitable tool for them to keep their candidates up-to-date. To get a picture of a proportion of (current) mobile browser use on their site is an important start… but to get a picture of where it’s heading in the future is even more important.
Just taking a look at the past month on the website compared to the same month last year, had 7.5% of its traffic from mobile devices last month. In the same month for 2010 it was 3.6% – so it’s a significant increase and the trend is most definitely upwards at a very high rate
The advantages of a cut-down mobile version to contractors who would be nervous about using company computers to discreetly seek / apply for jobs are fairly obvious now that the world is becoming full of smart phones.
Registered candidate gets their email alert > Clicks apply on the job from their mobile > much easier, much more discreet.