I’m delighted to announce our new product – FXRecruiter Mobile Edition – a mobile recruitment website solution.
It’s been in the labs for a while and now ready to be released into the wild!
Mobile Edition is an add-on to the standard FXRecruiter system. It uses the same jobs and candidate database and you can administer it using FXRecruiter. Jobs posted to your website will automatically be displayed on your mobile site as well.
People visiting an FXRecruiter website from one of the supported smart phone or mobile device will automatically be re-directed to the mobile version of the site, which is designed with the smaller mobile screens in mind.
The home page takes candidates straight to the job search as this is likely to be their primary purpose for visiting the site.
Is this an iPhone app?
No, this is a mobile website which runs in a browser on the device – so no downloads are necessary. It is designed to be ‘finger-friendly’ on devices that have touch screen web browsers. We have designed it to look and function very similarly to a ‘native’ mobile app as this is what users expect and it also makes it simple and intuitive to use.
Visitors to your website who are using a supported mobile device will be automatically re-directed to your mobile site.
Why a mobile website rather than an app?
We decided this way of doing things made most sense for our recruitment company clients. While iPhone apps make complete sense in some markets, we felt having an iPhone app for a recruitment company was unlikely to attract a considerable amount of downloads unless you are a high street brand or job board.
The other benefit is that Mobile Edition not only works on iPhone, it also works on Blackberry, Android, Windows Mobile/Phone and some of Nokia’s and Samsung’s platforms too, so has much greater coverage than an iPhone App. If you went the app route, you would also need to build dedicated apps for these devices: this could quickly push budgets out of the comfort zone of most recruitment companies.
The reasons for going mobile
Research repeatedly shows the growth in the use of mobile devices to access the internet. The European Interactive Advertising Association tells us that:
- 71 million Europeans browse the mobile internet in a typical week for almost an hour a day
- Mobile internet in now a more frequent pastime than reading a book, magazine or newspaper
- 24% of 16-24 year-olds spend an average of 7.2 hours a week using the mobile internet
- 21% of 25-34 year-olds spend an average of 6.6 hours a week using the mobile internet
Similarly OFCOM reported in August 2010 that:
- 26% of UK mobile users now have Smart Phones
- UK Ownership is up 81 per cent from 7.2 million users in May 2009 to 12.8 million in May 2010
- 23% of the UK’s mobile phone users now use their handsets to access the internet
- Surfing the internet via mobile phones is the fastest growing mobile media activity with 1 million new users during the first quarter of 2010 (taking the total to 13.5 million, compared to 9 million in the first quarter of 2009);
- A fifth (20 per cent) of the time 16-24s spend social networking is on a mobile
Habits are changing, with reports of people browsing the web on iPads, iPhones and laptops while also watching TV as well as when on the go. Android, Blackberry and iPhone sales are still strong and these usage figures are continuing to grow.
In short: if you are a recruiter, your prospective candidates may not be able to access your website during the day from a PC, but many may have a powerful smart phone with high speed internet in their pockets. Registered candidates can also respond instantly when they receive a job alert: helping the candidate and you get the job placed quicker.
The challenges of mobile
Although this has delayed us, we think the re-working was worth it – it provides a rich app-like user experience and interaction, and it also very fast as we have used techniques to shrink the size of the pages. Suffice to say, we are really pleased with the results. The first client we showed it to simply said “awesome!” — great feedback!
This advanced technology also presents a problem: some older devices do not yet support this technology – and there are still a lot of those devices about. Not to fear, we also have a more standard version that we automatically display if the browser on the device is not up to date: it’s not quite as slick but still works better than a full size website on these smaller screens.
To do this, we use technology often called “browser sniffing” that detects the type of browser that is visiting the site. That way we can present the most appropriate version of the site.
This ultimately means users will get the best experience that their mobile device or smart phone can provide.
We are heavy iPhone and Android users and feel it’s almost as good as a native app at just a fraction of the cost.
“OK Great I want It!”
If you already have an FXRecruiter website, setting it up is easy! Our standard Mobile Edition allows you to customise the colours and fonts used; the job search filters and the information pages you want to display.
If you want more advanced customisation then we can work with you to specify and design your mobile site around our standard offering.
If you don’t already have an FXRecruiter, this is another good reason to seriously consider joining our growing portfolio of happy and profitable recruitment website owners!