Month: September 2010

We’ve hired!

By Dave Haygarth   September 22, 2010  
Our search for a project manager is over and we have pleasure in announcing our new team member, Paul Sayer. In a company like Reverse Delta, where many of our clients are in the recruitment industry, Paul’s background as a recruiter in Supply Chain recruitment is a massive bonus. Paul has specialised in change management and systems implementation, with several international ERP system implementations under his belt. He most recently was a recruiter specialising in Supply Chain Appointments for one of the country's leading specialists in the Supply Chain and Procurement sectors. These skills could eclipse the fact that Paul has also been designing, creating, coding and managing a portfolio of websites for a number of clients in what was technically his ‘spare time’! Paul's sites have used a number of technologies including ASP, PHP, SQL, HTML, CSS and have included e-commerce, brochure, community and recruitment websites. This unique blend of specific web skills, and his more generalist project management, software and systems implementation skills will be of great benefit to Reverse Delta and his hands-on experience as a Senior Recruitment Consultant also provide an excellent resource for our recruitment clients too in the development, design and implementation of their new recruitment website solution. Welcome to the team, Paul!

Facebook to get Job Search App

By Dave Haygarth   September 21, 2010  
Startup BranchOut - "Career Networking on Facebook" - have raised $6 Million funding to bring job search to Facebook. They face stiff competition from LinkedIn - but perhaps it could work, given the huge user base Facebook has. What do you think? More info on Mashable

Reverse Delta Sponsor Lawspeed’s Topical Issues Seminar

By Dave Haygarth   September 20, 2010  
Reverse Delta are proud to be sponsoring the next Lawspeed event - 'Topical Issues Seminar' on 14th October 2010. Topics that will be discussed include:The Agency Workers Regulations 2010 IR35 - What does the future hold? MSC Legislation Social Media - how to protect against claims and lossThe event is to be held at The London Chamber of Commerce, London, EC4R 1AP on 14th October 2010 from 11.45am to 4.30pm. Tickets are £199+VAT (20% discount for ARC members). To book, please call 01273 236 236 Lawspeed have specialised in legal services to the recruitment industry since 1997. We look forward to seeing you there!

Selling the Dream: Weight loss, Cycling, … whatever.

By Dave Haygarth   September 12, 2010  
I'm not sure where to post this - I have three 'home' blogs on the go at the moment for various reasons plus one 'work' blog - this post could happily fit in either or all of them really... but it's just as good to pop it here safe and sound. The reason it could go on either is because there's a big crossover involved. In part, it's about training, racing, fitness... in part about dieting, weightloss, fatness, and in some way's its about internet marketing and reaching target audiences through online advertising. I listened to (another) great podcast the other evening (whilst in the bath - my preferred place of podcast-consumption) about Internet Marketing (from as it happens), and it touched - in part - on the future of Facebook. The most visited site in the world outside of Google, Facebook is an annoyance to me that I feel like I should visit once in a while, but for various personal reasons it not really my cup of tea. However, with the numbers of visitors involved and its almost unique way of connecting people, its influence can't be ignored. At one point, someone mentioned advertising on Facebook, and which companies might benefit from targeted adverts to specific groups of people as well as Facebook pages. The publisher then mentioned the dreaded 'Weight Loss' adverts that adorn social networks and you could sense the collective rolling back of eyes even through the medium of an audio podcast. Short of Viagra [sic], those annoying 'You could lose two stones in two months' adverts are an annoyance to people that almost go ignored. Almost. There must be some law of economics somewhere that says that if paid internet advertising doesn't work, it wouldn't be there. I believe in the round this rings true. After a while, if everybody ignored the ads, people would stop paying to place them there. But something strange happened to me the other day... I happened to need to lose some weight, (long story involving a very hard cycle race over three mountains), and thought it might be a cathartic experience to write about my experiences of having to shed 9lbs in 25 days. My fairly tongue in cheek 'updates' about what I'm eating, how I'm exercising have helped me share amongst my cycling friends in particular a bit of a gruelling process of losing weight. But suddenly, from out of the ether, came a load of Twitter followers. "Weightloss" twitter followers, whose keyword search and spammy style of following poor unsuspecting tweeters because they happen to mention certain weight / diet related words.... how could they?! The cheek. ... but hang on a minute... I'm a cyclist in my spare time. A keen competitive cyclist who - at times - relishes being "followed" or observed by my peers and indeed anyone from the cycling community. It's commonplace for brands of bikes, or bike shops, or other cycling industry people to follow me and the likes of me on Twitter (or Facebook) as they're connecting with their target market (note - I said connecting - not just "selling to" - but understanding and connecting with). I suddenly realised that internet advertising and indeed any online marketing like this - be it weightloss ads on Facebook or a bike shop following me on Twitter... it's all just trying to be there to sell me my dream - if I'd just humour them by looking at what they have to offer. Social media marketing is way more than advertising. Even the most crude "bidding" on certain words or for certain age groups / interest groups... it a whole lot better than the scatter-gun approach of offline campaigns. Find your dreamers, and sell them their dream, be it a shiny new carbon fibre bike, or just a few inches off the waistline.

A fine romance – the Online Dating Success Story

By Dave Haygarth   September 1, 2010  
Spotted a great news story for one of our valued clients - the UK Asian Dating website has seen massive growth in traffic over the last year and a half. Traffic to the site has grown more than 400% since January 2009, and the site now attracts 30,000 individuals every month, making 90,000 visits. Read the full story here