Year: 2010

Happy Christmas … this is what we’ll be doing

By Dave Haygarth   December 17, 2010  
May we wish all of our clients, suppliers and friends of Reverse Delta a very happy and rewarding Christmas and New Year period. This year, the Reverse Delta team have helped www.re-cycle.org. Re~Cycle's mission is to collect secondhand bicycles and ship them to Africa. Our partners distribute bikes and teach riders the skills to repair and maintain them. Our Christmas & New Year Office Hours Christmas Eve: 9:00am - 16:30pm Monday 27th December - Closed Tuesday 28th December - Closed Wednesday 29th December - 8:30am - 4:30pm Thursday 30th December - 8:30am - 4:30pm Friday 31st December - 8:30am - 3:30pm Monday 3rd January - Closed Tuesday 4th January - Business as usual

We’ve hired!

By Dave Haygarth   September 22, 2010  
Our search for a project manager is over and we have pleasure in announcing our new team member, Paul Sayer. In a company like Reverse Delta, where many of our clients are in the recruitment industry, Paul’s background as a recruiter in Supply Chain recruitment is a massive bonus. Paul has specialised in change management and systems implementation, with several international ERP system implementations under his belt. He most recently was a recruiter specialising in Supply Chain Appointments for one of the country's leading specialists in the Supply Chain and Procurement sectors. These skills could eclipse the fact that Paul has also been designing, creating, coding and managing a portfolio of websites for a number of clients in what was technically his ‘spare time’! Paul's sites have used a number of technologies including ASP, PHP, SQL, HTML, CSS and have included e-commerce, brochure, community and recruitment websites. This unique blend of specific web skills, and his more generalist project management, software and systems implementation skills will be of great benefit to Reverse Delta and his hands-on experience as a Senior Recruitment Consultant also provide an excellent resource for our recruitment clients too in the development, design and implementation of their new recruitment website solution. Welcome to the team, Paul!

Facebook to get Job Search App

By Dave Haygarth   September 21, 2010  
Startup BranchOut - "Career Networking on Facebook" - have raised $6 Million funding to bring job search to Facebook. They face stiff competition from LinkedIn - but perhaps it could work, given the huge user base Facebook has. What do you think? More info on Mashable

Reverse Delta Sponsor Lawspeed’s Topical Issues Seminar

By Dave Haygarth   September 20, 2010  
Reverse Delta are proud to be sponsoring the next Lawspeed event - 'Topical Issues Seminar' on 14th October 2010. Topics that will be discussed include:The Agency Workers Regulations 2010 IR35 - What does the future hold? MSC Legislation Social Media - how to protect against claims and lossThe event is to be held at The London Chamber of Commerce, London, EC4R 1AP on 14th October 2010 from 11.45am to 4.30pm. Tickets are £199+VAT (20% discount for ARC members). To book, please call 01273 236 236 Lawspeed have specialised in legal services to the recruitment industry since 1997. We look forward to seeing you there!

Selling the Dream: Weight loss, Cycling, … whatever.

By Dave Haygarth   September 12, 2010  
I'm not sure where to post this - I have three 'home' blogs on the go at the moment for various reasons plus one 'work' blog - this post could happily fit in either or all of them really... but it's just as good to pop it here safe and sound. The reason it could go on either is because there's a big crossover involved. In part, it's about training, racing, fitness... in part about dieting, weightloss, fatness, and in some way's its about internet marketing and reaching target audiences through online advertising. I listened to (another) great podcast the other evening (whilst in the bath - my preferred place of podcast-consumption) about Internet Marketing (from internetmarketingpodcast.org as it happens), and it touched - in part - on the future of Facebook. The most visited site in the world outside of Google, Facebook is an annoyance to me that I feel like I should visit once in a while, but for various personal reasons it not really my cup of tea. However, with the numbers of visitors involved and its almost unique way of connecting people, its influence can't be ignored. At one point, someone mentioned advertising on Facebook, and which companies might benefit from targeted adverts to specific groups of people as well as Facebook pages. The publisher then mentioned the dreaded 'Weight Loss' adverts that adorn social networks and you could sense the collective rolling back of eyes even through the medium of an audio podcast. Short of Viagra [sic], those annoying 'You could lose two stones in two months' adverts are an annoyance to people that almost go ignored. Almost. There must be some law of economics somewhere that says that if paid internet advertising doesn't work, it wouldn't be there. I believe in the round this rings true. After a while, if everybody ignored the ads, people would stop paying to place them there. But something strange happened to me the other day... I happened to need to lose some weight, (long story involving a very hard cycle race over three mountains), and thought it might be a cathartic experience to write about my experiences of having to shed 9lbs in 25 days. My fairly tongue in cheek 'updates' about what I'm eating, how I'm exercising have helped me share amongst my cycling friends in particular a bit of a gruelling process of losing weight. But suddenly, from out of the ether, came a load of Twitter followers. "Weightloss" twitter followers, whose keyword search and spammy style of following poor unsuspecting tweeters because they happen to mention certain weight / diet related words.... how could they?! The cheek. ... but hang on a minute... I'm a cyclist in my spare time. A keen competitive cyclist who - at times - relishes being "followed" or observed by my peers and indeed anyone from the cycling community. It's commonplace for brands of bikes, or bike shops, or other cycling industry people to follow me and the likes of me on Twitter (or Facebook) as they're connecting with their target market (note - I said connecting - not just "selling to" - but understanding and connecting with). I suddenly realised that internet advertising and indeed any online marketing like this - be it weightloss ads on Facebook or a bike shop following me on Twitter... it's all just trying to be there to sell me my dream - if I'd just humour them by looking at what they have to offer. Social media marketing is way more than advertising. Even the most crude "bidding" on certain words or for certain age groups / interest groups... it a whole lot better than the scatter-gun approach of offline campaigns. Find your dreamers, and sell them their dream, be it a shiny new carbon fibre bike, or just a few inches off the waistline.

A fine romance – the Online Dating Success Story

By Dave Haygarth   September 1, 2010  
Spotted a great news story for one of our valued clients - the UK Asian Dating website AsianSingleSolution.com has seen massive growth in traffic over the last year and a half. Traffic to the site has grown more than 400% since January 2009, and the site now attracts 30,000 individuals every month, making 90,000 visits. Read the full story here

Reverse Delta’s Dave Haygarth is the Winner!

By Dave Haygarth   July 22, 2010  
Our Ops Director, Dave Haygarth yesterday won the Blackburn Grand Prix cycling race. Well done Dave! Pics here

Win a pair of Sunglasses from Craven & Murray

By Dave Haygarth   July 22, 2010  
Our good friends and clients Craven & Murray opticians are busy building up their online presence with a social media campaign, and are offering a quailty pair of designer sunglasses to a lucky follower of their Facebook page. All you need to do is become a fan of Craven & Murray to put your name into the virtual hat and have a chance of getting hold of a pair of designer mens or womens' sunglasses of your choice from the north's most chic specks boutique....Craven & Murray Opticians

We are Hiring!

By Dave Haygarth   June 1, 2010  
As Reverse Delta grows, we are looking for a project manager to help manage our projects. You can read more about the role and apply here. We have now hired - more details to follow!

New sites recently launched

By Dave Haygarth   April 22, 2010  
Lots been going on lately and more tweeting between Dave B and myself than olde world blogging. Just occurred to me that we've had a few sites released to the real world lately that need a bit of an introduction. Elizabeth Michael Associates FXRecruiter recruitment website for this large, well established and friendly Nottingham recruitment firm. "We spent an inordinate amount of time researching and liaising with web design companies prior to instructing Reverse Delta and entrusting them with the design of what many would now consider to be one of their most important tools, if not the most important. I am not given to extolling the virtues of many businesses or indeed individuals, but in the case of Reverse Delta and in particular Dave Haygarth I am more than happy to make an exception. From the word go he has advised and supported and been a true business partner. His patience, ideas, thought processes and general good humour have all contributed to what is now in my humble opinion an excellent site. It is welcoming aesthetically pleasing has great functionality, but above all manages to portray to the outside world exactly what we as a business are all about. I am more than happy to recommend Dave and his business unequivocally to any organization considering any form of website improvement." [Dave: Shucks.] Read more here... LoveWorkLife Paul Jacobs is a big name in recruitment and LoveWorkLife is Paul's consultancy 'brand'. The site is more than an online brochure for his successful business, but a fledgeling blog. "The time is right for forward thinking businesses to get ahead of the curve, to gain market share, take control of their destinies and steal the march on competitors. What is more when you have created your own enviable contemporary culture that will attract and retain clients, candidates and colleagues, you too will Love your Work Life!" Read more here EDS Scotland The first rung on the ladder to online presence, a simple site to showcase the products and services of this rather niche company.  EDS have existed for years on a single homepage with basic contact info.  By building them a well structured website that follows good architecture practice, Google now can start to return search results for EDS, and traffic is coming in in very promising quantities. Read more here...

Google Continues Efforts to Kill Off Internet Explorer 6

By Dave Haygarth   February 24, 2010  
Web designers around the world will be rejoicing that Google is taking a lead in banishing the deeply unloved Internet Explorer 6 to the annals. Those not familiar with web design probably won't know that we routinely have to 'break' code to make it work in this old browser, yet people still refuse to upgrade -- mainly corporates who lock down desktops for fear of security issues. The irony here, of course, is that IE6 is a security vulnerability in itself -- as one bright spark once remarked about Windows "its not like theres a load of back doors its more like the back of the house is missing". As we previously posted, Google launched "Chrome Frame" back in October 09, which essentially replaces Internet Explorers rendering engine (ie. the main bit inside the window) with a Google Chrome-based replacement. A stealth-like approach if ever there was one. Next, Google roundly blamed Internet Explorer for the Chinese hackings. The French and German Governments followed this with a warning to their citizens to stop using the old browser. The UK Government did not issue a warning. Microsoft have since released a patch. Google then announced dropping support for Internet Explorer 6 on its widely used GMail webmail service "this year". Yesterday, Google upped the ante by announcing it is dropping support for IE6 on YouTube - its video sharing site. Our own web stats are showing a startling demise in the use of Internet Explorer in general. In the last Month: Firefox - 46% Internet Explorer - 38% Safari - 6% Chrome - 5% Of the Internet Explorer traffic: IE8 - 52% IE7 - 32% IE6 - 15% So, farewell IE6 - you won't be missed. For those looking for an alternative, try Google Chrome or Firefox.