Search giant Google has just announced on their blog they have reached a deal with Twitter to include Twitter tweets in search results.
Given this new type of information and its value to search, we are very excited to announce that we have reached an agreement with Twitter to include their updates in our search results. We believe that our search results and user experience will greatly benefit from the inclusion of this up-to-the-minute data, and we look forward to having a product that showcases how tweets can make search better in the coming months. That way, the next time you search for something that can be aided by a real-time observation, say, snow conditions at your favorite ski resort, you’ll find tweets from other users who are there and sharing the latest and greatest information.
This means a great deal for the online marketing industry in so many ways. “#Hashtags” that were once Twitter trends now have become very real to non Twitter users. What people have previously said about your brand on blogs and forums is now joined by the inexpliccably huge volume of tweets. Twitter’s power is now vastly increased – and so is Google’s, once more.