Month: July 2009

Goodbye Yahoo Search, Hello Bing!

By Dave Haygarth   July 30, 2009  
Astute web users (or perhaps those not glued to Google!) may have noticed Microsoft Live Search changing to Bing back in June 09: a much more solid and accurate search offering from Microsoft and a step forward in their ongoing battle against Google (hey, we're #4 and #7 for "recruitment website design" so we like it! :-) ) You may recall Microsoft courting Yahoo last year only to be rebuffed. Yesterday (July 29) Microsoft inked a deal with Yahoo to provide Bing as the search engine for Yahoo sites. Essentially, this means we now have 2 major search engines: Google and Bing. Only time will tell whether Google will lose any marketshare to this new joint offering. We'll be keeping a close eye on our analytics to see how this plays out. This could be seen as the end of an era - "Web 1.0" if you like. Yahoo was the original start point for many web surfers, starting out as a directory of all known web pages and morphing into a search engine. Will it ultimately be swallowed up by Microsoft now that its founder Jerry Yang has less control? Only time will tell, but I for one would not be surprised. Microsoft clearly has Google's search and online apps in its sights just as Google is gunning for a share of Microsoft's desktop market with Google Docs/Apps, Chrome, Android and even launching its own operating system to compete head on with Microsoft Windows. Owning Yahoo would increase Microsoft's search footprint: an area totally dominated by Google. Microsoft has also recently announced free online versions of Office Word, Excel etc. to compete directly with Google Docs/Apps. Competition is healthy and I think Google are a bit too powerful online right now (just as Microsoft are offline). Interesting times ahead! Read more on the BBC website

UK Traffic to Twitter increased 22-fold in last 12 months – 30th biggest source of traffic to other sites

By Dave Haygarth   July 28, 2009  
According to Hitwise, "the leader in online competitive intelligence", traffic to Twitter.com has grown by a massive 22 times in the last 12 months, with 93% of that growth occurring in 2009. This is amazing growth for such a new site and to be applauded. Interestingly, for web marketeers, Twitter is now the 30th biggest source of traffic to sites - driven by people posting links in their tweets (Twitter messages). We are seeing a lot of traffic to our sites from Twitter and strongly recommend including it in the online marketing mix. In the recruitment sector we have been feeding our recruitment clients jobs to Twitter both by using RSS feeds built into our FXRecruiter e-recruitment website system and also by sending XML feeds to Workhound who use them in their TwitterJobSearch site. If you are a recruiter and are interested in feeding your jobs to Twitter and also to the other job search engines (including Indeed, Trovit, SimplyHired) then get in touch!

Google Re-think the Operating System

By Dave Haygarth   July 8, 2009  
With many of us spending an increasing amount of our work lives "in the cloud" using web sites that actually do stuff - or "web applications" as they have become known (think Hotmail, Gmail, Facebook, LinkedIn, Salesforce.com etc) it was inevitable that the operating systems we know and love/hate (Mac OS, Windows) would become less and less important. I've said it before, that once software developers can really control their software, reduced costs come through having total control over updates and distribution, and, more importantly software piracy: software becomes a utility, just like water, gas and electricity: centrally controlled with metered usage or subscription payments. Well, as has been expected for a while, Google have made their move: squaring up to the dominant Microsoft and Apple, and typical of Google "re-thinking the OS". However, as with most Google stuff it's free and funding will be coming to them via web advertising: the web is the platform; the OS is just the "chrome" around the edges (hence the name) and will be minimal. Based on their recently launched browser, Chrome, and leveraging the ever-developing Linux system, coupled with their ever-growing list of web applications (Google Mail, Google Docs, Google Calendar) they are pitching this first at the cheap and cheerful Netbook market. Knowing Google, they won't get it right first time, maybe not even second, third or fourth. But perhaps they will nibble away and erode the markets dominated by a few key players, just like they have with Google Mail (against Hosted MS Exchange) and are attempting to also do with Android (against Windows Mobile and iPhone) More here: Official Google Announcement Lifehacker Wired Gizmodo

New Business Models: Interview with Wired’s Chris Anderson

By Dave Haygarth   July 6, 2009  
Chris Anderson of Wired magazine coined the term "the long tail" to describe the Amazon-like business model where every possible niche product is available - due mainly to the rise of the Web. More recently he has been discussing "freemium" business models - where companies offer a free product and look to turn a proportion of their customers into paying customers (Flickr for example) Interesting interview which gives some high-level explanations to his thoughts...