Alex Strang of HB RIDA has written a thoughtful and interesting article regarding online marketing during these tough times.
Improving your own web site’s performance reduces your reliance on the job boards and leads to lower (or at least more controllable) marketing spend.
By online marketing, we mean SEO, Email Marketing (newsletters and job alerts) and XML/RSS data feeds to job search engines — anything that gets your jobs in front of prospective candiates. These solutions do not have to be expensive, especially compared to more traditional forms of advertising; and they are certainly more measurable.
I’m a little biased, but Alex – I couldn’t agree more!