‘That’ product, email spam and a tale of ingenuity

We all get the emails. The spam filters luckily pick up 99% of the emails that could hit our in boxes advertising ‘that’ product… beginning with V… that spam filters are taught to bear down upon at even the hint of a “Viag…”

For a number of years, the more innovative spammers have played a game of euphemism … carefully worded double entendres that imply a product to eradicate erectile dysfunction, but never mention any of those rude words that spam filters so easily spot.

Like most of us, however, my colleague Dave has to trawl through the spam box from time to time and we occasionally encounter a spam workaround so much that it makes us giggle. One of note was “Make your snake so iron in could pierce a hole in ceiling…” (so hard to picture!)

However, our favourite was one that landed in the spam box last weekend… instead of the usual “grow your big sword” type subject line,  we got one that just said:  “we’ve run out of euphemisms today”

Simply superb.  It makes you want to open the email it’s so good.  Someone clearly fed up with their innovative spamming job, and has a sense of humour!

BUT there is a lesson here too – for all you email marketing people – MAKE YOUR HEADLINES SNAPPY so that people WANT TO OPEN THAT EMAIL!!!