Month: December 2007

70,000 people searched for a new job online over Christmas

By Dave Haygarth   December 29, 2007  
Reported in The Guardian, 28 Dec 2007: A study by jobsite.co.uk found that more than 70,000 people spent part of Christmas Day or Boxing Day searching for a new job using the web. Most were looking for vacancies in retail or customer support.If your recruitment website does not have a job board you could be missing out on attracting candidates to your site, and are probably paying a lot to the big job sites to list your jobs for you.With people increasingly using search engines such as Google, Yahoo, Ask and MSN to find what they are looking for, a search engine optimised job database and search is a very cost-effective way of getting your jobs in the search results. We have built search engine optimised job boards for many recruiters. Contact us if this is of interest to you.

What Kind of Online Shopper Are You?

By Dave Haygarth   December 20, 2007  
Interesting report from Comet on different types of online shoppers -- I think I'm a sniffer!

Page Rank and the endless contradiction that is Google

By Dave Haygarth   December 14, 2007  
I'm having a little rant... forgive me... but first, as a reminder, Page Rank is a Google-specific measure of a website - a vote, by all the other pages on the Web, about how important a page is (by linking to that page). A link to a page counts as a vote of support. If there's no link there's no support (but it's an abstention from voting - you can't vote 'against' a web page).Ever since its introduction, many years ago now, SEOs have struggled to some extent with the concept of Page Rank.  Link Building was the answer, and specialists sprung up around the globe who would find 'directory' sites happy to put a link in to the 'target' site.Some of these were, and still are, 'paid' links.  I'm going to brush over this for a while... it's not really relevant - all you need to think is that there are 'good quality' and 'bad quality' links.Google uses a (necessarily) secret algorithm to determine how many sites link to another site, and then calculates the Page Rank.  It discounts 'bad' links, even penalises and reduces Page Rank for sites with xx number of 'bad' links.The conundrum: A 'bad' link to your site won't help towards boosting your page rank, it'll actually result in Google penalising you in the search results.  Bummer.But this is the root of the problem... who decides what is a bad link and what is a good link?  Can it be automated?  No, I'd argue, it can't.  And as soon as complex algorithms require human intervention, they become pretty useless.And if Page Rank is meant to see the web as being democratic, Google's blacklistring of paid link sites and link farms is intervention in that democracy - skewing the vote - albeit with some strange worthy intent, but still skewing it.  And with not much success, as Matt Cutts demonstrates here.Search engines should endeavour to provide the most relevant websites in response to a particular keyword or phrase. In manipulating how a search engine ranks a website, the easiest way is always going to be ensuring the website is as relevant as possible to that keyword or phrase.Our job, as SEOs, is to help a website display it's best potential to the search engines  and hence the customers.Page Rank's had its day.  Every effort of the search engine spidering technique development MUST get into truly understanding PAGE CONTENT.  As long as it tries to give some weight to inbound links, people will try to subvert that through link building.  Can you blame people for wanting to get up the Google rankings?  After all, Google's Adwords are not democratic - they favour those who can afford it.  Organic search should simply favour good, relevant content - a level playing field.

e-Commerce comes of age

By Dave Haygarth   December 11, 2007  
Online spending hit a high at 1.09pm yesterday, as shoppers spent £767,500 over the internet in a single minute. The figure has broken the record for the most money spent online by UK shoppers in 60 seconds, a payment processing company said. This is over twice the amount spent than on the second Monday of December last year.Read the story in full detail here: Web shoppers splash £700k in 60 seconds (The Guardian)

Crayon Physics

By Dave Haygarth   December 1, 2007  
I saw this on Robert Scoble's blog and thought it was just fantastic, so pinched it to put here.Crayon Physics is a game that uses child-like crayon-drawings to understand the basics of physics.