Google reaches top 5 companies in US

Google, the world’s most popular internet search engine, has joined the corporate super-league with a market value that places it in the US top five companies.

Ten years after its creation in a Stanford University dormitory, the Silicon Valley firm’s capitalisation reached £105bn on Tuesday – overtaking healthcare titan Procter & Gamble to place it in fifth place on the US stock market.

Only ExxonMobil, General Electric, Microsoft and the telecoms company AT&T are bigger than Google.

Its shares powered past yet another milestone yesterday as they touched $700 for the first time, less than a month after reaching the $600 mark. By mid-morning in New York, they were up $5.27 to $700.04. Google’s growth spurt has been driven by seemingly unstoppable profits.

Here at Reverse Delta, we obviously spend a bit of time tracking Google and the way it works. We hope that the growth tails off soon; if there’s anything bad for the search sector, it’ll be a monopoly.

Remember all the other general search engines, too – whilst they are not popular (so not much worth for concentrating our SEO work on), they’re handy to have if you just can’t find what you’re looking for in Google ….