Northern Rock crisis causes a surge in web search

The crisis at Northern Rock has sparked a surge in online inquiries about savings accounts, loans and mortgages. The web makes it so much easier now for people to compare features and prices, but when crises like this occur, it reminds us how easy it is to transfer out business on the web.

Price comparison site Moneysupermarket.com says traffic picked up in early September with savers seeking higher rates, peaking on 18th September with more than double the average number of visitors to the site’s savings section. For mortgages visitor numbers were 50% higher and visits were up a third for loans.

Never before have we had such a free market – it’s interesting times for people competing for your online business.

Read more here:
Moneysupermarket rises on credit crunch Independent
Northern Rock crisis boosts traffic at Moneysupermarket CityWire.co.uk
Moneysupermarket wins on Rock exodus This is Money