Rainy July Great for Online Shopping

Reported in the Guardian on Aug 21.

Internet sales in July were £4.2bn – surpassing £4bn for the first time, and up from £2.34bn a year ago. The Interactive Media in Retail Group (IMRG) believe that July’s awful weather contributed, as people preferred to shop online than go out in the rain. Also flood-damaged goods had to be replaced.

They also suggest that an increased number of fast broadband connections and improved websites contributed.

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