Month: July 2007

E-commerce – a reminder of the basics.

By Dave Haygarth   July 31, 2007  
This article on acts as a great reminder to all our e-commerce customers about the fundamentals of their business. We can't all be amazon.coms, so it does us all good every so often to remind ourselves about what the basics are.The site user does not want to know about who you are, how you got there, or how special you are... all of that will come through when they're using a well build and easily navigable site (it's called 'design' !). They will use you if you adhere to these four guidelines:Offer real benefits to customers The benefits must be difficult for your competitors to offer The benefits must be of great value to potential customers Convey the unique benefits to your visitorsYour product should be their product and you should be the easiest (and most enjoyable!) way of getting it.

Glossary of Online Marketing Jargon

By Dave Haygarth   July 28, 2007  
They call it "... Glossary of SEO jargon..." but this list contains more than that - useful to anyone who wonders what we're talking about but is too shy to ask!

Web Analytics AKA Web Stats or “Hits”

By Dave Haygarth   July 14, 2007  
If you don't measure the performance of your website, how do you know if you are getting any traffic (or "hits" as many people misleadingly call it).If you don't get any "hits" then why bother having a website in the first place?If you can't measure it, you can't manage it! Continue reading "Web Analytics AKA Web Stats or “Hits”"

US Online Audience Growing, TV Audience Shrinking

By Dave Haygarth   July 14, 2007  
Intreresting article on how US online audience is growing, while TV audience is shrinking.  I am pretty sure a similar picture could be painted of the UK market.

iPhones, iClones and the Mobile Web

By Dave Haygarth   July 13, 2007  
There's a lot of excitement about the release of the iPhone in the US. People queuing up all night, selling out 500,000 units a week, that sort of thing. One of the most important aspects from our perspective, is the web browsing experience. This is what could have a major effect on what is being termed the mobile web. Continue reading "iPhones, iClones and the Mobile Web"

Reverse Delta Outing to Tour de France in Hyde Park

By Dave Haygarth   July 10, 2007  
A few of the team attended the Tour de France time trials in Hyde Park, London last weekend. It was hot for once and some of us got a bit sunburnt, as we went out expecting another miserable UK summer's day. There was also that rarest of things - "free beer" - available, in exchange for an email address for their marketing. Luckily I have a lot of email addresses. Thank you Adnams!I don't know much about cycling or the Tour de France, but it was a great day out. I especially liked it when a lady asked why we were all cheering cars going past with bikes on their roofs (this is the entourage that follows the cyclists) as this was all that could be seen above the heads of the crowd!Our new Dave (Dave H) is cycling mad. And a damn good cyclist he is too. Last week he stood on a podium wasting champagne in Rochdale -- well done Dave! More details over here on Dave's personal blog: