Search Engine Optimisation

Search Engine Marketing is one of the most cost-effective way to attract new visitors to your web site. Research says that up to 85% of Internet users use search engines to find what they are looking for. A well-placed search engine listing can be much more cost-effective in comparison to traditional banner advertising. Companies spend thousands of pounds on online advertising to attract new customers to their web sites, yet conversion rates can be low.

Search Engine Optimisation is about making sure you get the best placement in the popular search engines by applying some tried and tested tricks of the trade. Once your site has been built, you need to make sure people can find it. We have a 40+ point checklist for optimising your web site for top placement. We keep an eye on the latest changes to search engine algorithms and findings of leading industry experts to help you stay one step ahead of your competition.

We offer a range of SEO services:

Search Engine Marketing Consulting
The foundations of any good SEO project is a sound strategy based on analysis and research. We look at:

We have invested in best-of-breed tools to make sure this process is accurate, straight-forward and cost-effective. We set out a strategy to greatly improve your search engine positions over a 6 to 12 month period.

Search Engine Optimisation
We are completely transparent about the techniques we use to optimise your site: there are no 'smoke and mirrors' or unethical/black hat practices. We follow best practices as set out by industry leaders.

We look to:

These are often referred to as "on-page factors". We design sites for humans as well as search engines, and avoid 'spamming' techniques. Much of what we do also improves the usability and accessibility of the web site.

Search Engine & Directory Submission & Link Building
Increasing the quality and quantity of sites that link to you can vastly improve your search engine rankings. In fact, Google's patented PageRank algorithm is one of the determining factors for your SERPS. We look to improve your PageRank by acquiring links from authoritative, quality sites, through both paid and free listings. We have been succesful in improving our client's PageRank's by over 100%.

We ensure maximum visibility for you site by submitting to major search engines and directories, and also partaking in Google's sitemap. Further links can be acquired through contributing to community forums and blogs or producing press releases.

Search Engine Optimisation Training
If you have your own in-house web developers, we can provide training ranging from a half-day overview to a full weeks tailored one-to-one training course.

Read our free guide: Our guide on how to write copy for websites is aimed at getting the best search engine results whilst still being easy to read by your site users. Download it here (59kb pdf)